Summary
Overview
Work History
Education
Skills
References
Websites
Accomplishments
Timeline
Generic
Pawan Goud Talla

Pawan Goud Talla

ECommerce Growth Consultant
Kitchener,ON

Summary

Dynamic eCommerce Growth Consultant with over six years of experience driving online ventures to achieve $10,000,000+ in revenue across multiple projects. Proven expertise in Facebook Ads , Influencer Marketing , and Shopify eCommerce , with a track record of scaling brands from scratch to six-figure revenues. Skilled in crafting data-driven strategies that enhance profitability and customer acquisition. Adept at building high-impact Instagram pages, having cultivated a combined audience of over 2,000,000 followers , with millions of impressions monthly. Passionate about leveraging digital tools and creative solutions, including Canva for graphic design, to achieve measurable business growth.

Overview

4
4
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Co-Founder/Owner

Memoryjewelry.co
Kitchener
01.2021 - 09.2022
  • Conceptualized and launched a successful dropshipping brand, achieving $200,000 in total revenue within the first year.
  • Generated approximately $140,000 from targeted Facebook Ads campaigns with an investment of $40,000 , yielding a 3.5% Return on Ad Spend (ROAS) .
  • Drove an additional $60,000 in revenue through a multifaceted organic marketing strategy, leveraging TikTok trends, Instagram influencer partnerships, and effective email marketing campaigns.
  • Executed content marketing initiatives and SEO optimization to enhance website visibility and attract high-quality organic traffic.
  • Enhanced website performance and user experience through A/B testing, resulting in significant improvements in conversion rates.
  • Built a vibrant online community , gaining 15,000 followers organically on Instagram in the first year, significantly boosting brand awareness and driving traffic to the online store.

Marketing Strategist & Performance Advisor

Freelance
Kitchener, ON
09.2018 - 09.2022
  • Designed and executed high-impact marketing campaigns, achieving significant revenue growth, including $24,000 in single-day sales during Black Friday and Cyber Monday promotions.
  • Developed and optimized eCommerce websites using Shopify , resulting in improved user experience and increased conversion rates through data-driven insights.
  • Created compelling graphic content using Canva , enhancing brand visuals and engagement across various platforms, driving organic traffic and customer retention.
  • Implemented conversion rate optimization (CRO) strategies , such as quizzes, leading to a 75% reduction in customer acquisition costs and generating an additional $100,000 in revenue for clients.
  • Executed SEO and paid social media strategies , increasing visibility for local businesses and improving their online presence in competitive markets.
  • Successfully launched and scaled a themed Instagram page, achieving 400,000 followers in only 2 months , demonstrating effective audience growth strategies and strong engagement techniques.

Social Media and Sales Associate

Ipsuma Marketing Solutions
10.2018 - 11.2020
  • Played a key role in a political social media campaign for Revanth Reddy , Chief Minister of our state, developing strategies that enhanced engagement and promoted his platform.
  • Managed social media strategies for diverse clients, increasing brand visibility and engagement through tailored content and targeted advertising, resulting in a 30% increase in engagement and 20% growth in followers .
  • Executed lead generation and cold calling to enhance B2B sales efforts, successfully expanding the organization's client base while collaborating with cross-functional teams to ensure alignment with business goals.

Education

Business Analytics -

Conestoga College
Kitchener, ON
09.2023 - 08.2024

Social Media Marketing -

Conestoga College
Kitchener, ON
09.2022 - 04.2023

Bachelors of Business Administration -

Ethames Degree College
Hyderabad, In
06.2016 - 04.2019

Skills

Paid Media Buying (Meta & TikTok Ads)

Market & Competitive Analysis

Strategic Campaign & CRM Management

Email Marketing & Conversion Rate Optimization (CRO)

SEO & Google Ads Proficiency

Graphic Design & Content Creation (Canva)

eCommerce Development & Optimization (Shopify)

Influencer Marketing & Partnership Development

Paid Media Buying (Meta & TikTok Ads)

References

References
  • Nitish Gongala
    Performance Director - DogConnectors
    Phone: +919611627118
    Email: Nitishgongala@gmail.com


  • Bhavya Beesetty
    Senior HR - Ipsuma Marketing Solutions
    Phone: +91 9642438275
    Email: Beesetty9multai@gmail.com

Accomplishments

  • Generated over $200,000 in revenue as Co-Founder of Memory Jewelry within the first year of launch.
  • Achieved a 3.5% Return on Ad Spend (ROAS) on Facebook Ads campaigns with an investment of $40,000 .
  • Developed and executed marketing strategies that led to $24,000 in single-day sales during Black Friday and Cyber Monday promotions.
  • Reduced customer acquisition costs by 75% through innovative conversion rate optimization (CRO) strategies, generating an additional $100,000 in revenue for clients.
  • Successfully grew a themed Instagram page to 400,000 followers in just 2 months , showcasing expertise in social media strategy and audience engagement.

Timeline

Business Analytics -

Conestoga College
09.2023 - 08.2024

Social Media Marketing -

Conestoga College
09.2022 - 04.2023

Co-Founder/Owner

Memoryjewelry.co
01.2021 - 09.2022

Social Media and Sales Associate

Ipsuma Marketing Solutions
10.2018 - 11.2020

Marketing Strategist & Performance Advisor

Freelance
09.2018 - 09.2022

Bachelors of Business Administration -

Ethames Degree College
06.2016 - 04.2019

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Pawan Goud TallaECommerce Growth Consultant