Pawan Dhankani
Marketing Professional
Toronto,Ontario
Summary
Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Marketing Intern
planURstay
Toronto, Ontario
01.2022 - Current
- Analyzed trends in social media posts and followers to maximize views by 40% at least.
- Created a brand awareness campaign via social media content marketing.
- Created several different content types for the company’s social media account.
- Repurposed content to expand the company’s social media and online presence in an efficient way.
- Created optimized copy for landing pages and PPC ads to increase conversion rates.
- Conducted “Trending” research to ensure social media posts get the best engagement possible
Lighting Store Manager
Art Light
Ahmedabad, Gujarat
01.2021 - 09.2021
- Mentored sales staff.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Resolved problems, improved operations and provided exceptional service.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
Social Media Manager
Hustlezy
Ahmedabad, Gujarat
01.2020 - 09.2021
- Analyzed and reported social media and online marketing campaign results.
- Engaged with relevant influencers like Mridul Madhok to build brand awareness.
- Increased customer engagement through social media by 30%.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Created actionable plans to grow and maintain followers through Facebook and Instagram.
Education
Post Graduate Diploma - Marketing Management
Humber College
Toronto, ON 09.2021 - Current
BBA - Business Administration
LJ University
Ahmedabad,India 08.2017 - 08.2020
Skills
SEO / SEM trend knowledge
Critical Thinking
Campaign implementation
Customer engagement
Marketing analytics
Ad development
Microsoft Office - Excel / Word / PowerPoint
Word Press
Google Analytics
Leadership Skills
Communication Skills
Creative
SEM trend knowledge
Presentation skills
Managing multiple projects
Superior interpersonal skills
Certification
Microsoft Excel Certificate by Pearson.
Accomplishments
- Second best Marketing Campaign (Planet Fitness) -Humber College.
- Best Marketing Campaign (final round- Ritz Carlton)- Humber College.
- Parle-G Industry Orientation Project Completion.
- Deans Honours List-Humber College.
Timeline
Google Ads Essential Training
07-2022
Google Analytics
04-2022
Social Media Marketing- Hubspot.
03-2022
Marketing Intern
planURstay
01.2022 - Current
Post Graduate Diploma - Marketing Management
Humber College
09.2021 - Current
Microsoft Excel Certificate by Pearson.
09-2021
Lighting Store Manager
Art Light
01.2021 - 09.2021
Social Media Manager
Hustlezy
01.2020 - 09.2021
BBA - Business Administration
LJ University
08.2017 - 08.2020