Summary
Overview
Work History
Education
Skills
Timeline
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PAV SINGH

PAV SINGH

Summary

A results-driven and innovative digital marketing manager skilled in developing and executing successful strategies across multiple channels. Proven ability to drive brand awareness, generate quality leads, and optimize campaigns for maximum ROI. Strong analytical skills and a passion for staying up-to-date with industry trends. Effective teammate with a track record of fostering collaboration and achieving exceptional results.

Overview

9
9
years of professional experience

Work History

Senior Performance Marketing Manager

Shopify
07.2021 - Current
  • Manage paid marketing channels globally to acquire customers for Shopify Plus (enterprise ecommerce software) across 10 countries (in America, Europe, Asia-Pacific). Responsible for a $6MM+ monthly budget and channel ownership of social and programmatic display. In FY2021, I helped our team achieve our stretch target to grow closed won sales by 21% YoY—equating to ~$68M incremental ARR for the business
  • Develop and launch paid media channel mix strategy for all Shopify Plus campaigns in partnership with integrated and product marketing teams, MarTech, marketing operations, market insights and sales (always on programs, tent pole campaign launches, webinars)
  • Analyze campaign + channel performance and provide insights to optimize marketing spend and improve ROI
  • Serve as the main point of contact for our digital advertising agency

Senior Social Media Manager

Shopify
07.2020 - 07.2021
  • Developed the overarching social media strategy, guidelines and benchmarks for Shopify Plus organic channels (LinkedIn, Meta, Twitter, YouTube)
  • Garnered over 6 million organic impressions, grew our audience by 75k+ and engagement by 200% YoY, generating a total of 200k+ social engagements across all channels
  • Collaborated with integrated marketing, brand, product marketing and agency teams to successfully launch content across channels

ECommerce Lead

Southwire Canada
03.2019 - 06.2020
  • Responsible for the online growth and revenue of
    Southwire’s product assortment at all major home
    improvement retailers across Canada
  • Secured $500k first year investment from leadership to
    launch and further grow eCommerce business
  • Collaborate with global counterparts and retail partners
    to manage new product launches, pricing, margin
    analysis, line reviews, item setup, content creation, digital
    marketing plans and promotional strategy in Canada

Digital Marketing & ECommerce Manager

Lowe’s Companies Canada
07.2017 - 03.2019
  • Lead the development, launch and successful execution
    of the overall Ace Hardware eCommerce, digital
    marketing and social media programs in Canada
  • Responsible for online sales dollars, eCommerce
    promotional strategy, email marketing program, content
    strategy, paid advertising strategy, national and local
    campaigns, trade shows, educational webinars
  • Surpassed year 1 sales target by 67% with 98% Dealer participation
  • Collaborated with global counterparts, agency
    partners, vendors and cross-functional teams to
    successfully launch programs in Canada

Digital Marketing Consultant

Intrigue Media Canada
03.2017 - 07.2017
  • Developed customized digital marketing and
    social media strategies for various clients based on
    their goals, objectives and budgets
  • Tracked, analyzed, reported on and A/B tested to
    continuously scale and optimize paid campaigns

Social Media Marketing Coordinator

Home Hardware Stores Limited
09.2015 - 03.2017
  • Developed national social media strategy and paid
    campaigns for corporate brand and 1100+ local
    Dealers across Canada
  • Responsible for content calendars, creative graphic
    direction, copywriting, promotional briefs, contest,
    blogs, reporting, community management, webinars
  • Named #1 Canadian brand on Facebook by
    Engagement Labs in 2016
  • Increased Facebook fans by 50k+, Pinterest by 12k+,
    Twitter by 10k+ and YouTube by 10k+

Marketing & Program Coordinator

Creative Enterprise Initiative
05.2014 - 09.2015
  • Implemented new website design for grandsocial.ca,
    content creation, project and client management,
    570 news radio scripts, digital marketing
    management, trade show management

Education

BBA - Marketing & Brand Communications, Minor: Economics

Wilfrid Laurier University
Waterloo, ON
04.2014

Skills

    Campaign & Channel Strategy

    MS Office & Google Suite

    Google Analytics

    Ad Platforms (Google, Meta, LinkedIn)

    Copywriting

    Budget Management

    Project Management

    Communication & Collaboration

Timeline

Senior Performance Marketing Manager

Shopify
07.2021 - Current

Senior Social Media Manager

Shopify
07.2020 - 07.2021

ECommerce Lead

Southwire Canada
03.2019 - 06.2020

Digital Marketing & ECommerce Manager

Lowe’s Companies Canada
07.2017 - 03.2019

Digital Marketing Consultant

Intrigue Media Canada
03.2017 - 07.2017

Social Media Marketing Coordinator

Home Hardware Stores Limited
09.2015 - 03.2017

Marketing & Program Coordinator

Creative Enterprise Initiative
05.2014 - 09.2015

BBA - Marketing & Brand Communications, Minor: Economics

Wilfrid Laurier University

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