Pauline Saldivar
Escondido
Summary
Director of Business Development with years of healthcare marketing and skilled nursing experience. Proven track record of driving census growth, developing strategic referral partnerships, and expanding market presence within highly competitive healthcare environments. Expertise in community outreach, physician and hospital relationship management, public relations, multimedia communications, and large-scale event coordination. Strategic and results-oriented leader recognized for delivering sustained revenue growth, increasing admissions, and fostering strong relationships with healthcare providers, case managers, and community stakeholders. Highly motivated professional with exceptional communication, presentation, and business development skills.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work History
Director of Business Development
Santa Fe Post Acute
247 E Bobier Dr Vista
04.2026 - Current
- Developed marketing communication strategies that increased brand visibility and engagement.
- Developed strategic partnerships to enhance business growth and market reach.
- Led cross-functional teams to execute business development initiatives effectively.
- Built and nurtured client partnerships to enhance long-term business relationships and loyalty.
- Utilized networking abilities to establish and cultivate professional relationships, driving collaboration opportunities.
- Applied decision-making skills to evaluate project options and outcomes.
Director of Business Development
Vista View Post Acute
Vista
08.2024 - 04.2026
- Marketing Communication
- Social Media Management
- Program Development
- Relationship Building
- Developed strategic partnerships to enhance business growth and market reach.
- Analyzed market trends to inform product development and sales strategies.
- Led cross-functional teams to execute business development initiatives effectively.
- Maintained 100% occupancy census.
Director of Community Relations
LA Paloma Healthcare Center
Oceanside
11.2023 - 08.2024
- Developed and executed effective local community relations program that resulted in exceeding sales.
- Developed community outreach programs to enhance local engagement and awareness.
- Managed social media campaigns to promote healthcare services and events.
Owner
Feels Like Family Home Care
Fallbrook
04.2022 - 11.2023
- Managed daily operations of a home care agency providing personalized services.
- Oversaw scheduling and coordination of caregiver assignments and client visits.
- Fostered strong relationships with clients, families, and healthcare providers.
- Monitored compliance with industry regulations and best practices in home care.
- Managed daily operations of business, including hiring and training staff.
Sales and Marketing Manager
One Medical Spa and Salon Inc
Chula Vista
08.2021 - 07.2023
- Raised organization's public profile by leading speaking engagements, tours and coalitions.
- Maintained media database to obtain press participation for special events, including interviews and video clips.
- Contacted existing and prospective clients to increase new and repeat business.
- Built competitive edge with well-planned growth and strategic business development.
- Recruited, hired and trained personnel, monitoring performance to assess need for merit or discipline.
- Developed and implemented annual marketing plan, including targeted campaigns, on-site promotional events and resource requirements.
- Monitored sales performance and enforced adherence to established sale quotas.
- Hired, trained and motivated sales and marketing staff to develop revenue-driving strategies and campaigns.
Sales and Leasing Consultant
Honda of Great Falls (Lithia)
Great Falls
08.2018 - 08.2021
- Set daily sales goal for sales team based off previous year.
- Assisted customers in selecting and leasing vehicles according to their needs and preferences.
- Demonstrated resilience by contacting 200 leads daily.
Operations Manager
Couture Care Services LLC
San Diego
02.2014 - 08.2018
- Developed home delivery and active duty program to enhance community service accessibility.
- Anticipated and resolved operational issues to minimize disruptions.
- Arranged crew schedules to align with business and project demands.
- Prepared team schedules with focus on maintaining optimal employee coverage for business needs.
- Built strong, resilient team by identifying and onboarding highly qualified candidates for key positions.
- Coordinated team schedules to ensure optimal employee coverage aligned with business needs.
Education
Bachelor of Science - Bachelor of Science (BS) in Marketing
National University
La Jolla, CA 01.2024 - 06.2026
Skills
- Business development
- Strategic planning
- Sales strategy
- Market analysis
- Data-driven decision making
- Client relationship management
- Digital marketing
- Business development
Timeline
Director of Business Development
Santa Fe Post Acute
04.2026 - Current
Director of Business Development
Vista View Post Acute
08.2024 - 04.2026
Bachelor of Science - Bachelor of Science (BS) in Marketing
National University
01.2024 - 06.2026
Director of Community Relations
LA Paloma Healthcare Center
11.2023 - 08.2024
Owner
Feels Like Family Home Care
04.2022 - 11.2023
Sales and Marketing Manager
One Medical Spa and Salon Inc
08.2021 - 07.2023
Sales and Leasing Consultant
Honda of Great Falls (Lithia)
08.2018 - 08.2021
Operations Manager
Couture Care Services LLC
02.2014 - 08.2018