Paulina Cortez
Semi Tropic Wines
Costa Mesa
2
Languages
4
years of professional experience
Collaborative and innovative marketing and communications professional with 3+ years of experience in social media, content creation, influencer partnerships, and brand events for lifestyle and consumer brands. Skilled in planning marketing campaigns, creating Instagram and TikTok content, coordinating teams and vendors, and analyzing performance to guide strategy. Combines a strong foundation in marketing principles with communication and project management skills to build brand awareness, strengthen customer engagement, and support business goals.
Work History
Marketing Manager
1 Year 3 Months- Plan and execute in-store and off-site events, including brand activations, surf competitions, and community events.
- Lead day-to-day work for 1–2 team members supporting marketing activities and event execution.
- Manage event logistics, including vendor coordination, staffing, permits, inventory, timelines, and on-site execution.
- Collaborate with brand partners, influencers, and creators on promotional events and community marketing campaigns.
- Capture, edit, and schedule Instagram and TikTok content promoting events, product launches, and seasonal campaigns.
- Track social media engagement and campaign performance to inform content planning and future promotions.
Social Media & Events Coordinator
6 Months- Manage Instagram and TikTok content planning, caption writing, and scheduling to maintain consistent brand messaging.
- Capture and edit videos for Instagram Reels, Stories, and TikTok using Canva and CapCut.
- Plan and promote community events with local businesses, musicians, artists, and vendors.
- Review engagement metrics and interact with customers through comments and direct messages to inform content strategy and strengthen community relationships.
Marketing Coordinator
2 Years 7 Months- Managed social media strategy and content creation for Instagram and TikTok to build brand awareness and audience engagement.
- Coordinated campaign calendars and aligned deliverables across creative, sales, and operations teams.
- Designed digital and print marketing materials, including social graphics, flyers, banners, and promotional materials.
- Planned and executed community events with local businesses and vendors, representing the brand and engaging customers.
Education
Bachelor of Science - Communication Studies
Skills
Social Media Marketing
Campaign Planning
Content Creation & Copywriting
Event Marketing
Brand Activations
Community Engagement
Vendor coordination
Event budget management
Cross-Functional Collaboration
Google Analytics & Klaviyo
Canva & CapCut
Adobe Creative Suite
Google Workspace & Microsoft Office
Languages
English
Spanish (Fluent)
Timeline
Social Media & Events Coordinator
Semi Tropic Wines
05.2026 - CurrentRead More
Marketing Manager
Jacks Surfboards
08.2025 - CurrentRead More
Marketing Coordinator
May Martin Inc
01.2023 - 08.2025Read More
San Francisco State University
Bachelor of Science from Communication Studies
Read More