Paulina Bajarunaite
Toronto
Summary
Promotion and marketing professional with 5+ years of experience in the music and entertainment industries, including Universal Music Group, supporting artist releases, radio and media promotion, and cross-functional campaigns. Known for strong organizational skills, relationship-building, and hands-on support of promotion teams across radio, digital, and live promotional activities. Highly passionate about the music industry, collaborative team environments, and artist-first work cultures, with a strong desire to contribute to impactful promotional campaigns.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator & Social Media Manager
Universal Music Lithuania (Universal Music Group)
10.2021 - 12.2025
- Supported local and international artist promotion campaigns across radio, digital, TV, and social platforms.
- Worked closely with promotion, marketing, and label teams to coordinate release schedules, promo activities, and artist priorities.
- Assisted with radio-focused campaigns, including preparation of promo materials, pitch information, and performance summaries.
- Compiled and shared campaign performance reports, referencing airplay, streaming data, and audience engagement insights.
- Coordinated artist promotional visits, interviews, media appearances, and schedules, ensuring smooth communication between artists, media, and internal teams.
- Maintained ongoing communication with radio stations, media outlets, and industry partners, strengthening long-term relationships.
- Supported administrative tasks including coordination with vendors, partners, and internal departments.
- Contributed positively to a team-oriented, fast-paced environment, often managing multiple priorities simultaneously.
Marketing Specialist
Talent Solutions / Shipeeze.com
01.2020 - 10.2021
- Created written promotional and marketing materials across digital channels.
- Managed and analyzed social media performance, strengthening brand communication and consistency.
- Executed email marketing campaigns and tracked results to improve engagement and retention.
TV Production Coordinator
ELITAZ Group
07.2016 - 12.2019
- Supported production of major national TV shows including The Voice of Lithuania, The Voice Kids, and The Voice Senior.
- Coordinated live broadcasts, rehearsals, and recordings, managing schedules, logistics, and last-minute changes.
- Worked directly with artists and talent, ensuring clear communication, preparedness, and comfort.
- Took notes, prepared briefing materials, and supported production meetings.
- Thrived in high-pressure, time-sensitive environments requiring quick problem-solving and teamwork.
Education
Bachelor of Communications - Creative Industries
Vytautas Magnus University
Kaunas, Lithuania06-2018
High School Diploma -
Kaunas Juozas Naujalis Music School
Kaunas, Lithuania05-2014
Skills
- Radio & Media Promotion Support
- Artist & Label Relations
- Release & Campaign Coordination
- Radio Chart Tracking & Reporting
- Promo Asset Coordination (audio, visuals, pitches)
- Administrative & Departmental Support
- Event & Interview Coordination
- Microsoft Office Suite
- Social & Digital Performance Insights
- Strong Communication & Time Management
Timeline
Marketing Coordinator & Social Media Manager
Universal Music Lithuania (Universal Music Group)
10.2021 - 12.2025
Marketing Specialist
Talent Solutions / Shipeeze.com
01.2020 - 10.2021
TV Production Coordinator
ELITAZ Group
07.2016 - 12.2019
Bachelor of Communications - Creative Industries
Vytautas Magnus University
High School Diploma -
Kaunas Juozas Naujalis Music School