Paulia Lok

Highlights: Promoted from lead to senior manager within 4 years by championing cross-functional collaboration to drive operational excellence across Logistics, Production, Buying, DC and Finance.

• Cross-Functional Efficiency: Initiated monthly cross-functional touchpoints, leading to process improvements and new growth strategies. Secured a 3-day air freight partner to accelerate top sellers without increasing CPU margins.
• TMS Implementation: Spearheaded the launch of a Transportation Management System, redesigning pack stations and training DC staff. Migrated from manual NetSuite shipping to a streamlined TMS with rate shopping and pack optimization, reducing pack-and-ship time by 80%.
• Optimized Freight Portfolio: Strengthened inbound and outbound logistics by launching strategic RFPs, which reduced costs by 25% and elevated overall service reliability.
• Financial Accuracy & Control: Introduced and led a period-close reconciliation process that improved alignment between financial reporting, internal records, and forecasts. The program proactively surfaced discrepancies, narrowing variances on monthly six-figure spend to just three digits.

• Vendor Compliance Program: Rebuilt the vendor manual in partnership with Buying, Production, and DC teams to clearly define shipping, packing, and delivery requirements, including carton standards designed to maximize CBM and space utilization at our DCs. Implemented automated compliance tracking via MS Forms, which logged results, triggered alerts for non-compliance, and initiated a chargeback program - ensuring accountability and reducing errors at origin.
• Carrier Network Expansion: Established a diversified network of contingency carriers. Expanded from a single CA carrier and limited US 3PL reliance to four carriers across all networks, enabling rate shopping, driving cost efficiency, and eliminating labor disruption risks.
• Team Leadership: Expanded the logistics team from 1 to 3 members, building capacity to support business growth. Conducted weekly 1:1s to stay aligned with team needs and provide mentorship, resulting in team promotions, through coaching and talent development.

• SOP Development: Entered the role with no existing frameworks and built Standard Operating Procedures from the ground up. Designed a NetSuite inbound reporting tool that tracked key milestones (handoffs, departures, arrivals) and enabled cross-functional self-service. Reduced daily inquiries by 50% through this automated reporting solution.
• Relationship Building: Transformed a siloed team culture into a collaborative environment by establishing weekly cross-functional meetings to align on style prioritization and sales strategies. Strengthened outbound carrier partnerships by launching monthly meetings and QBRs.
• Framework Creation: Built and rolled out visual dashboards covering inbound, outbound, and weekly retail performance. These dashboards highlighted patterns and allowed for proactive adjustments to delivery expectations, improving store service levels and operational visibility.

• Streamlined logistics flows by managing the movement of 100K+ packages per month across North American and international channels, consistently maintaining 95%+ on-time performance.
• Partnered with carriers and DC teams on forecasting and scheduling to ensure proper trailer drop-offs, equipment allocation, and capacity planning.
• During peak periods of 20K parcels per day, coordinated rapid adjustments to limit disruptions and maintain service levels.