Paul Chun
Cerritos
Summary
Entrepreneurial and creative founder with a track record of launching and scaling multiple successful ventures. Skilled in building go-to-market strategies, identifying high value opportunities, and driving customer acquisition through data-driven marketing and outbound prospecting. Experienced in managing sales pipelines, optimizing conversion funnels, and leading cross-functional teams to execute on growth objectives. Known for scrappiness, adaptability, and a relentless drive to turn ideas into revenue. Passionate about solving problems, creating value, and building brands people believe in.
Overview
6
6
years of professional experience
Work History
Founder
BYED Nutrition
04.2024 - 06.2025
- Built and launched a DTC supplement brand, generating 1,500+ unit sales from 300+ customers in the initial launch period.
- Created and monitored promotional approaches to increase sales and profit levels.
- Built and optimized sales funnels through paid media, email marketing, and CRO.
- Created and tested UGC-based ad content, resulting in 20%+ CTR improvement.
- Managed sales pipeline using Shopify & Klaviyo to maximize retention and LTV
Founder & Paid Media Strategist
Underpressure LLC
06.2019 - 06.2023
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Drove over 7,000 retail sales via Meta ad campaigns and influencer outreach.
- Collaborated with external creatives to develop ad content optimized for ROAS.
- Engaged directly with customers to uncover needs and tailor product positioning.
- Identified and tested new customer segments through outbound messaging and performance data.
Senior Marketing Manager (Growth & BD)
Deadstock APP
01.2021 - 06.2022
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed outbound strategies targeting sneaker buyers/sellers for marketplace growth.
- Led user acquisition through multi-channel outreach and UGC content planning.
Territory Sales & Marketing Specialist
Inaba Foods
09.2019 - 01.2021
- Built local sales and marketing plan for each targeted district within defined territory.
- Identified and developed key operations and influencer relationships within targeted districts.
- Managed sales territory in SoCal, exceeding monthly targets by 75%
- Conducted in-person visits to pitch, sell, and merchandise consumer pet products.
- Built and nurtured B2B client relationships with retailers, buyers, and distributors.
- Led local marketing events and created regional sales strategies.
Education
Bachelor of Arts - Business Economics
University of California, Riverside
Riverside, CA06-2019
Skills
- Lead Qualification & Prospecting
- CRM & Pipeline Management
- B2B & B2C Sales Experience
- Cross-Functional Team Collaboration
- UGC/Content Development for Sales Enablement
Timeline
Founder
BYED Nutrition
04.2024 - 06.2025
Senior Marketing Manager (Growth & BD)
Deadstock APP
01.2021 - 06.2022
Territory Sales & Marketing Specialist
Inaba Foods
09.2019 - 01.2021
Founder & Paid Media Strategist
Underpressure LLC
06.2019 - 06.2023
Bachelor of Arts - Business Economics
University of California, Riverside
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