Summary
Overview
Work History
Education
Skills
Affiliations
Volunteer work
References
Timeline
Generic

Paula Webber

Nanaimo,BC

Summary

Skilled in crafting compelling news releases, backgrounders, and speeches that foster public engagement. Background includes managing successful PR campaigns, crisis communication, and media relations across various platforms. Strengths include strategic planning, content creation, and stakeholder communication. Proven ability to prioritize and manage multiple projects while maintaining strict attention to detail. Proficiency in Word, PPT, and social media platforms. Enthusiastic dog owner, breeder, and competitor in a variety of dog sports, including conformation, agility, obedience, Rally-O, and scent work.

Overview

21
21
years of professional experience

Work History

Self Employed

Self Employed
, BC
05.2010 - Current
  • Freelance writing for a real estate company in Alberta.
  • Seasonal PR and Events Coordinator at Hudson Bay Mountain in Smithers BC
  • Directed focus to dog sports and dog breeding and serving as VP/Newsletter editor for our national breed club AMDCA raising awareness of the Appenzeller Sennenhund
  • Studied/Apprenticed to become a Rally Obedience judge in Canada.

Media Relations Specialist

Vancouver Olympic Organizing Committee
Vancouver, British Columbia
08.2008 - 02.2010
  • Responded promptly to inquiries from reporters or other external stakeholders.
  • Monitored news coverage and tracked results of earned media placements.
  • Organized press events such as press conferences, interviews, photo opportunities.
  • Created and distributed press releases, media advisories, and other promotional materials.
  • Managed daily operations of social media channels, including content development and scheduling posts.

Marketing and Communications Officer

Province of British Columbia Office of the Fire Commissioner
Victoria, British Columbia
01.2007 - 07.2008
  • Created content for newsletters, press releases, website updates, social media posts, and other promotional materials.
  • Organized events such as trade shows, conferences, and product launches to promote products or services.
  • Developed and maintained close working relationships with members of press.
  • Established or maintained cooperative relationships with representatives of community, consumer and public interest groups.
  • Arranged public appearances, contests or exhibits for clients to increase product or service awareness or promote goodwill.
  • Responded to requests for information from media or designated spokesperson or information source.
  • Provided Emergency communications support in times provincial emergencies such as fires and floods.

Fire Information Officer

Wildland Fire Management, Government of Yukon
Whitehorse, Yukon
04.2004 - 10.2006
  • Developed news releases for government officials, provided daily situation reports, and fire safety messaging to statekolders during fire season.
  • Acted as the departmental spokesperson on behalf of Woodland Fire Management.
  • Created and optimized promotional publications and related materials.
  • Designed and edited promotional publications.
  • Identified client groups and audiences, determining best way to communicate publicity information.
  • Built and updated crisis communication plans to handle diverse, and dynamic situations.
  • Coordinated positive media interviews and events sponsorships.
  • Established and maintained working relationships with government officials, media representatives, and other stakeholder groups.
  • Led public information and outreach campaigns to connect with stakeholders in communities across the territory.
  • Produced informational papers like flyers, fact sheets and brochures.

Education

Bachelor of Arts - Communications

Eastern Washing State University
Cheney, Washington

Skills

  • Storytelling techniques
  • Internal communications
  • Spokesperson training
  • Target audience analysis
  • Strategic communications
  • Community relations
  • Crisis management
  • Press release writing
  • Speechwriting
  • Media outreach
  • Event planning

Affiliations

  • Dog show enthusiast
  • Regional Director, Canada West, and newsletter editor for our national breed club AMDCA.
  • Rally Obedience Judge and instructor

Volunteer work

  • Media Specialsit for the Yukon Quest International Dog Sled Race -2020
  • Volunteer instructor for my local dog sport club

References

References available upon request.

Timeline

Self Employed

Self Employed
05.2010 - Current

Media Relations Specialist

Vancouver Olympic Organizing Committee
08.2008 - 02.2010

Marketing and Communications Officer

Province of British Columbia Office of the Fire Commissioner
01.2007 - 07.2008

Fire Information Officer

Wildland Fire Management, Government of Yukon
04.2004 - 10.2006

Bachelor of Arts - Communications

Eastern Washing State University

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Paula Webber