Paula Suowari
Stouffville,ON
Summary
Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful strategies. Successful at identifying bottlenecks, risks and threats to campaign strategies. Attentive, enterprising and tenacious in accomplishing objectives.
Overview
6
6
years of professional experience
Work History
Digital Marketing Strategist
Chiquitas Hairs
04.2018 - 11.2023
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all channels.
- Developed strategic partnerships with influencers to increase brand reach and credibility.
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
Digital Marketing Expert
Raeda Express
01.2021 - 06.2023
- Boosted brand visibility by implementing effective SEO strategies and optimizing website content.
- Increased lead generation through the creation of targeted email marketing campaigns and engaging social media content.
- Enhanced customer engagement with the development of a comprehensive content marketing strategy, including blog posts, infographics, and video content.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Implemented influencer marketing initiatives to effectively reach target audiences and expand brand reach.
Education
Basic Training Diploma - Media And Advertising
Digital Marketing Skill Institute
09.2023
Bachelor of Science - Computer Science Education
University of Benin, Benin City Nigeria
Benin City, Nigeria06.2018
Skills
- Retargeting Campaigns
- Video Production
- Instagram Ads
- Content Creation
- Social Media Management
- Digital Advertising
Languages
English
Full Professional
Timeline
Digital Marketing Expert
Raeda Express
01.2021 - 06.2023
Digital Marketing Strategist
Chiquitas Hairs
04.2018 - 11.2023
Basic Training Diploma - Media And Advertising
Digital Marketing Skill Institute
Bachelor of Science - Computer Science Education
University of Benin, Benin City Nigeria
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