Paula Reyes
Mississauga,Canada
Summary
Dynamic Senior Sales and Marketing Professional with over 15 years of experience in driving growth through innovative strategies and relationship management. Adept at leading recruitment efforts, developing high-performing teams, and collaborating with senior leadership to implement effective business solutions. Passionate about driving organizational success through talent acquisition and retention. Proven ability to manage complex cycles, deliver exceptional customer value, and foster a strong pipeline of top talent.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Senior Marketing Director / Recruiter / Financial Security Advisor
World Financial Group
01.2019 - Current
- Led recruitment and development strategies to identify and onboard top agents, contributing to a 20% increase in sales and expansion into the U.S
- Market
- Developed comprehensive leadership training programs to empower agents, fostering a culture of mentorship and team growth
- Partnered closely with senior leadership to align marketing strategies with business objectives, ensuring a clear path for agent and organizational success
- Built strong relationships with financial product providers, leading to the expansion of financial offerings for clients and agents alike
- Oversaw recruitment campaigns targeting high-level talent, enabling the growth of an independent sales force in competitive markets
- Managed 200+ clients, enhancing retention and satisfaction through tailored financial solutions
- Key Achievement: Successfully developed a team of U.S
- Agents via remote collaboration, increasing cross-border market presence
Marketing Director
World Financial Group
01.2016 - 01.2019
- Spearheaded recruitment efforts, building a strong pipeline of financial agents and professionals for the organization
- Managed strategic marketing campaigns that drove agent recruitment, brand visibility, and client acquisition across multiple regions
- Collaborated with C-level leadership to craft talent acquisition strategies, ensuring alignment with organizational goals and market trends
- Strengthened relationships with financial institutions to broaden product offerings and enhance client satisfaction
- Implemented digital marketing strategies that supported agent recruitment and retention, improving visibility and sales
Owner/Operator
Custom Cakes
01.2010 - 01.2014
- Company Overview: Home Business
- Founded and managed a successful home-based business, focusing on customer relations and recruitment of staff to expand operations
- Built a loyal clientele through innovative marketing strategies, increasing sales and brand visibility within the local market
- Home Business
Theatre Coordinator
IMAX Corporation
01.2003 - 01.2009
- Coordinated marketing campaigns and logistical efforts for the successful launch of new IMAX theatres globally, ensuring that all projects were completed on schedule and within budget
- Managed client relationships, serving as the primary point of contact for international clients, and ensured strong partnerships were maintained throughout project cycles
- Worked cross-functionally with internal teams to ensure successful project delivery, aligning corporate goals with execution
Education
Bachelor of Arts - Management
De La Salle University - College of St. Benilde
Business Administration - Honors
Toronto School of Business
Skills
- Leadership Development
- Talent Acquisition & Recruitment
- Sales and Market Growth
- Executive and Product Provider Collaboration
- Strategic Planning & Execution
- Team Management & Empowerment
- Client Relationship Management
- Negotiation & Offer Management
Certification
Licensed Life and Health Insurance (HLLQP), Licensed in Nova Scotia, Prince Edward Island (PEI), Ontario, Alberta, Quebec, Saskatchewan, New Brunswick and Washington (US)
Languages
English
Native or Bilingual
Interests
- Baking
- Crafting and DIY Projects
- Volunteering for community initiatives to give back to local communities and make a positive impact
- Food Tourism
- Avid Reader
- Enjoying the art of baking and pastry-making, experimenting with recipes
- Enjoy participating in [activity] for overall physical and mental well-being
- Cooking
- I enjoy helping others and giving back to the community
Timeline
Senior Marketing Director / Recruiter / Financial Security Advisor
World Financial Group
01.2019 - Current
Marketing Director
World Financial Group
01.2016 - 01.2019
Owner/Operator
Custom Cakes
01.2010 - 01.2014
Theatre Coordinator
IMAX Corporation
01.2003 - 01.2009
Business Administration - Honors
Toronto School of Business
Bachelor of Arts - Management
De La Salle University - College of St. Benilde
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