Paula Reile
St. Catharines,ON
Summary
Program Manager enthusiastic about taking on new challenges. Successful at developing innovative strategies to capitalize on dynamic market conditions. Strategic planner and clear communicator with an adaptable approach.
Overview
18
18
years of professional experience
Work History
Part Time Faculty
Niagara College
09.2023 - Current
- Prepare course materials such as syllabi, assignments, and exams
- Deliver lectures on topics of marketing
- Evaluate and grade students’ classwork, assignments, and papers
- Initiate, facilitate, and moderate classroom discussions
- Plan, evaluate, and revise curricula, course content, course materials, and methods of instruction.
Program Manager
Niagara College
06.2018 - Current
- Responsible for all aspects of projects, including meeting deadlines, time management, and procedures, project analysis, and tracking / monitoring procedures
- Manages and prioritizes competing priorities independently
- Establish and articulate project scope, strategy, and objectives to industry partners, research team, and key leadership
- Business Development; successfully converts 80% of business development calls into funded projects since the 21/22 fiscal yearr
- Manage Student positions, including interns and Co-ops.
- Successfully launched the Business and Commercialization Innovation Centre, adding additional capabilities, and growing the Research and Innovation impact into additional academic program.
Owner
The Reile Marketing Co.
06.2016 - Current
- Pitch and build promotional campaigns for over 30 small businesses since conception
- Create and implement strategic social media marketing strategies across multiple platforms to reach desired target audiences
- Produce relevant content, manage ongoing conversations to engage, convert, and improve brand awareness.
Administrative Assistant
Niagara Local Food Co-op
11.2012 - 05.2016
- Developed story board and aided in execution of 90-second film to secure $25,000 in grants
- Created effective content to be used in bi-weekly newsletters, social sites, and website
- Business development of new customers and producers; growing membership by 25%.
Licensed Insurance Agent/In House Marketing Expert
State Farm Insurance
05.2006 - 04.2012
- Proven sales ability, exceeding the corporate goal for the amount of life insurance sold
- Thoroughly completed over seven hundred home evaluations for fire losses; approached evaluations with a professional attitude and respect for the clients
- Skillfully implemented an in-house marketing and growth plan to position St. Catharines branch the top-selling agency in Niagara
- Increased Revenue by 10% for the agency.
Education
Bachelor of Commerce (With Distinction) -
Nipissing University
Advanced Marketing Administration Diploma -
Niagara College Canada
Sales and Marketing Diploma -
Niagara College Canada
Skills
- Staff Development
- Relationship Building
- Managing Teams
- Marketing Strategy
- Brand Strategy
- Communication
- Organization Skills
- Market Research
- Program Management
Timeline
Part Time Faculty
Niagara College
09.2023 - Current
Program Manager
Niagara College
06.2018 - Current
Owner
The Reile Marketing Co.
06.2016 - Current
Administrative Assistant
Niagara Local Food Co-op
11.2012 - 05.2016
Licensed Insurance Agent/In House Marketing Expert
State Farm Insurance
05.2006 - 04.2012
Bachelor of Commerce (With Distinction) -
Nipissing University
Advanced Marketing Administration Diploma -
Niagara College Canada
Sales and Marketing Diploma -
Niagara College Canada
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