Paula Prado
Summary
Organized and detail-oriented student and worker successful at managing multiple priorities with a positive attitude with a strong passion for the beauty & marketing industry. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Beauty Advisor
Self Employed Services
02.2022 - Current
- Utilized virtual communication tools to conduct seamless online consultations, ensuring effective communication with clients
- Achieved consistently high client satisfaction by seamlessly blending beauty and style advice in personalized consultations
- Identified skin, body type and hair needs of customers to assist in choosing the best products and clothes
- Maintained a keen awareness of industry trends, staying up-to-date on the latest beauty products and techniques to provide cutting-edge advice
- Cultivated and maintained strong client relationships, offering ongoing support, follow-ups, and personalized beauty advice.
Sales Expert
Brand Momentum
01.2023 - 12.2023
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs
- Built rapport with customers and assessed needs to make product recommendations and upsell
- Created and implemented sales strategies to successfully meet company targets
- Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs
- Increased sales by offering advice on purchases and promoting additional products
- Achieved monthly sales goals by promoting product benefits and enrolling new clients
- Greeted customers and helped with product questions, selections and purchases
- Supported loss prevention goals by monitoring shopper behavior
- Helped customers complete purchases, locate items and join reward programs.
Hostess Manager
Woodbine Racetrack
05.2022 - 12.2022
- Monitored customer satisfaction through table touching, floor presence, focus groups and responding to customer inquiries
- Maintained collaborative relationships with FOH and BOH team members to optimize productivity and provide seamless guest experiences
- Worked with front of house staff to move tables and adjust seating to accommodate groups with special requests
- Took reservations and to-go orders by phone, answered customer questions, and informed of accurate wait times
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
Marketing Assistant
Port Hope Sales
05.2020 - 07.2022
- Created engaging content for Tik Tok, Facebook and Instagram
- Compiled product, market and customer data to generate informed sales and profit projections
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals
- Supervised interns in social media post development and online copywriting
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
- Exceeded sales goals 80% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
Marketing Coordinator
Team Alvarez Real State
01.2021 - 08.2021
- Answered general marketing inquiries to the team by email, phone and mail
- Composed daily posts for social media and helped build corporate presence on Facebook and Instagram
- Planned and executed internal and external marketing events
- Managed team calendars and scheduled events for multiple staff members
- Planned trade shows and vendor fairs for clients and partners to attend
- Researched competitor marketing trends and prices using data analysis
- Supported sales staff by providing market trends, account analyses and new product information.
Education
College Diploma - Advertising And Marketing Communications
Humber College
Toronto, ON04.2024
Certificate - Digital Marketing Course
Brain Station
Toronto, ON06.2023
Certification - Retail Beauty Advisor Certification Beauty Industry
BE School
Toronto, ON08.2022
Certificate - Professional English
Education First
Cambridge, England09.2019
Skills
- Event Coordination
- Skin Analysis
- Sales Closing
- Customer Engagement
- Products Knowledge
- Brand Promotion
- Project Management
- Team Collaboration
- Influencer Marketing
- Content Creation
- B2C & B2B Communications
- Personal Branding
- Excel
- Customer Needs Assessment
Certification
- CPR Level C
- Google Analytics
- Adobe Illustrator & Photoshop
- Canva Expert
- Social Marketing Certification - Hootsuite Academy
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Sales Expert
Brand Momentum
01.2023 - 12.2023
Hostess Manager
Woodbine Racetrack
05.2022 - 12.2022
Beauty Advisor
Self Employed Services
02.2022 - Current
Marketing Coordinator
Team Alvarez Real State
01.2021 - 08.2021
Marketing Assistant
Port Hope Sales
05.2020 - 07.2022
College Diploma - Advertising And Marketing Communications
Humber College
Certificate - Digital Marketing Course
Brain Station
Certification - Retail Beauty Advisor Certification Beauty Industry
BE School
Certificate - Professional English
Education First
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