Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Paula Lush

Summary

Results-driven sales leader with 27 years of progressive experience in the eye care sector. Consistently exceeds revenue targets and drives business growth. Proven ability to develop and execute strategic sales plans, build strong customer relationships. Expertise in consultative selling, account management, and territory development. Adept at identifying customer needs, delivering tailored solutions, and fostering long-term partnerships. Passionate about empowering individuals and teams to achieve their full potential through continuous learning and development initiatives.

Overview

27
27
years of professional experience
1
1
Certification

Work History

Business Coach

Eye Recommend
11.2022 - 04.2025
  • Provided coaching and development to member practices, resulting in improved business performance and operational efficiency.
  • Guided members through the process of goal-setting, ensuring alignment with overall business objectives and priorities.
  • Facilitated the creation and monitoring of member budgets, benchmarking (KPIs)and strategic growth plan.
  • Conducted thorough observation evaluations of existing workflows and provided feedback to increase efficiencies.
  • Assessed members progress regularly, adjusting coaching strategies as needed to maximize results over time.
  • Conducted needs assessments to identify gaps in performance and suggested targeted training solutions.
  • Troubleshot, brainstormed and collaborated with fellow coaches on ways to enhance coaching, resulting in the development of tools designed to enhance the coaching effectiveness providing more impactful sessions for members.
  • Identified and recruited potential new members, contributing to organizational growth targets.

Senior Territory Sales Manager

Hoya Vision Canada
03.2010 - 11.2022
  • Promoted to Senior Territory Sales Manager for the Central Region (Ontario), with responsibilities for coaching, mentoring, and motivating the sales team to exceed revenue targets.
  • Developed strong partnerships with key accounts, fostering long-term loyalty and driving repeat business.
  • Surpassed quarterly sales targets consistently through diligent prospecting efforts and strong negotiation skills.
  • Expanded territory gross sales from $700K to $9M over a 12-year span, reflecting consistent year-over-year growth and long-term business development success
  • Evaluated sales data regularly, adjusting strategies as needed to capitalize on emerging opportunities or address challenges in the region.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Delivered comprehensive product training and education to Eye Care Professionals and their staff.
  • Championed company values by consistently demonstrating professionalism, integrity, and commitment to excellence.
  • Provided exceptional customer service, addressing concerns promptly and professionally to retain existing accounts.
  • Attended trade shows and industry events to promote company products and services.
  • Expanded market share by identifying and targeting new business opportunities in the assigned territory.

Frame Sales Associate

Aspex Group
12.2009 - 02.2010
  • Introduced new frame products and managed existing frame inventory for accounts.
  • Successfully conducted cold calls to acquire new business.
  • Consistently met or exceeded minimum sales targets.

CCOA / Office Manager

North Durham Eye Clinic
08.1998 - 12.2009
  • Interfaced with patients to identify frame and lens needs, providing comprehensive sales, dispensing, and fitting services for eyewear.
  • Promoted to Office Manager, leading a team of employees.
  • Collaborated closely with sales representatives to ensure current and comprehensive product knowledge within the team.

Education

High School Diploma -

Port Perry High School
Port Perry, ON

Skills

  • Growth-focused revenue planning
  • Sales strategy development
  • Needs-based selling techniques
  • Relationship development skills
  • Territory management
  • Strategic negotiation skills
  • Customer acquisition and retention
  • KPI analysis
  • Effective training delivery
  • Coaching & Mentoring
  • Collaborative teamwork
  • Sales Leadership

Accomplishments

  • Sustained Sales Excellence: 12+ years of consistently exceeding targets with double-digit growth, driving 28+% overall territory growth year-over-year.
  • A consistent top-tier sales performer and proven leader, I have consistently ranked in the top 5 (including seven top 3 finishes) out of 16 representatives, culminating in the "Territory Manager of the Year" award.
  • Member Onboarding Guide: Co-created a team Onboarding Roadmap for Eye Recommend members.
  • Coaching Team Efficiency: Co-created multiple Excel tools for the coaching team including a Benchmark Dashboard to review member KPIs, Clinic meeting guide (pre-meeting, in-meeting & post meeting) for coaches

Certification

  • Certified Leadership Coach and Facilitator (ICF Accredited)
  • Professional Selling Skills (Miller Heiman Group)
  • Rapport and Relationship Building
  • Consultative and Relationship Selling
  • Profit and Revenue Generating Strategies
  • Getting into Small Business (Newport Training)
  • Learning for Success (Bank of Montreal)
  • Certified Yoga Teacher YTT 200HR

Timeline

Business Coach

Eye Recommend
11.2022 - 04.2025

Senior Territory Sales Manager

Hoya Vision Canada
03.2010 - 11.2022

Frame Sales Associate

Aspex Group
12.2009 - 02.2010

CCOA / Office Manager

North Durham Eye Clinic
08.1998 - 12.2009

High School Diploma -

Port Perry High School

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Paula Lush