Summary
Overview
Work History
Education
Skills
Professional Highlights
Timeline
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PAUL SMITH

Toronto,Canada

Summary

Results-driven marketing leader with extensive experience at Harry Rosen Inc., specializing in strategic decision-making and effective team management. Successfully spearheaded innovative partnerships and marketing strategies, leading to significant increases in brand awareness and new revenue streams. Demonstrates strong creative problem-solving skills and project organization, consistently achieving impactful results.

Overview

22
22
years of professional experience

Work History

Director, Partnership + Product Marketing

Harry Rosen Inc.
01.2020 - 01.2024
  • Through effective brand positioning and product messaging, created demand for seasonal products and respective brands with fully integrated marketing programs
  • Developed unique online marketing opportunities to support brand and product awareness including:
  • Product drops on our E-commerce platform
  • Grooming launch, a new product category to Harry Rosen (Spring 2021)
  • Online virtual selling events with key vendors
  • Managed 60+ vendor marketing relationships
  • Oversaw the advertising sales for Harry Rosen's seasonal magazines
  • Developed, pitched, and implemented tailored (360) marketing packages to key vendors, formalizing a new, on-going revenue source for the marketing department's operating budget while supporting the company's recessionary financial goals and objectives
  • Managed three direct reports

Director, Fashion Communications + Content

Harry Rosen Inc.
01.2012 - 01.2020
  • Collaborated with both the merchandise and marketing teams to develop unique and educational content for the company's key customer-facing communication platforms including social media, e-mail, e-Commerce, and digital marketing campaigns
  • Provided direction and support in the coordination of merchandise for on-air segments, print media, social media, and partnership/event opportunities
  • Oversaw the merchandise curation and key messaging for the company's marquee (print) marketing vehicles: Harry Magazine, Outerwear Guide and Holiday Gift Guide
  • Developed and fostered strong relationships with key vendors and partners
  • Developed and implemented strategic internal communication plans to help educate the organization's national selling teams on key seasonal trends and messaging

Manager, Public Relations + Events

Harry Rosen Inc.
01.2010 - 01.2012
  • Developed the public relations and media relations strategies to align with the company's marketing objectives and to maximize public awareness of the Harry Rosen brand
  • Planned, managed, and executed a variety of in-store events including trunk shows, customer appreciation events, vendor focused initiatives (including appearances), fashion shows and events to support the company's charitable partnerships
  • Managed the promotion of new store openings, new product launches, in-store events, and charitable activities
  • Prepared and monitored the public relations and special events seasonal budget
  • Evaluated sponsorship and partnership opportunities and consulted on cause-marketing strategies
  • Developed and managed social media strategies
  • Managed a team of specialists in local markets

Manager, National Events

Holt Renfrew
01.2007 - 01.2010
  • Led the development and execution of corporate events in collaboration with numerous internal and external stakeholders
  • Curated seasonal events to continually enhance retail theatre and customer experience
  • Planned and managed the overall operating budget for all corporate events
  • Enhanced my organizational skills by supervising the timely delivery of key communication documents including strategic plans, critical paths, budgets, schedules, and post-mortem reports / marketing report cards
  • Responsible for sourcing and sustaining strong relations with our event sponsors/partners including TIFF, Fashion Design Council of Canada, CANFAR, as well as the national charitable program with the United Way of Canada
  • Planned and executed the gala opening of the new Calgary store in November 2009

Manager, Partnerships + Advertising

TIFF
01.2003 - 01.2007
  • Managed 20+ sponsor relationships including Starbucks, Holt Renfrew, CHANEL, Hugo Boss, FedEx, Stella Artois, Pepsi & Co., RBC and BMO Nesbitt Burns
  • Executed all event-driven details for TIFF's 'official supplier' sponsors and ensured all benefits noted in the contractual agreements were achieved and delivered accordingly
  • Identified new sponsor prospects in the market to support and align with strategic plan
  • Led advertising sales and renewals in all TIFF-related publications to support annual revenue targets
  • Member of the strategic planning committee for the development of the fundraising campaign for TIFF's Bell Lightbox

Account Coordinator

Thornley Fallis Communications
01.2002 - 01.2003
  • Supported in-house client teams covering consumer and sport marketing, healthcare communications and media relations
  • Worked on various accounts including VISA Canada, GlaxoSmithKline, Eli Lilly, Molson, Nike Canada, Universal Canada, Mott's and TSN
  • Assisted with the execution of several launch events including Mott's 'The Works' launch and the Nike X Vince Carter shoe collaboration
  • Pitched editorial opportunities to national media outlets
  • Composed numerous press releases and media advisories

Education

Post-Graduate Program - Public Relations

Humber College
Toronto, Ontario

Honours, Bachelor of Arts - English Literature

King's College, The University of Western Ontario
London, Ontario

Skills

  • Creative problem-solving
  • Team management
  • Time management
  • Strategic decision-making
  • Attention to detail
  • Project organization
  • Client relations

Professional Highlights

  • 2023 King's Plate, Freelance
  • 2021 Strategy Brand of the Year
  • Toronto Life's 50 Most Influential Annual Event, 2021
  • Grooming Launch for Harry Rosen, 2021
  • Harry Rosen and Masai Ujiri's Humanity Launch, 2020
  • Launch of 'Set The Tone' Brand Campaign for Harry Rosen, 2020
  • Harry Rosen X DoorDash Holiday Partnership, 2020
  • Hermes Jaime Mon Carry Pop-Up Shop, Freelance, 2010
  • Holt Renfrew Holiday Window Unveiling, 2009

Timeline

Director, Partnership + Product Marketing

Harry Rosen Inc.
01.2020 - 01.2024

Director, Fashion Communications + Content

Harry Rosen Inc.
01.2012 - 01.2020

Manager, Public Relations + Events

Harry Rosen Inc.
01.2010 - 01.2012

Manager, National Events

Holt Renfrew
01.2007 - 01.2010

Manager, Partnerships + Advertising

TIFF
01.2003 - 01.2007

Account Coordinator

Thornley Fallis Communications
01.2002 - 01.2003

Post-Graduate Program - Public Relations

Humber College

Honours, Bachelor of Arts - English Literature

King's College, The University of Western Ontario

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