Paul Sguigna
London,ON
Summary
Results driven and seasoned professional with a proven track record of spearheading high-impact sales strategies and leading top-performing teams to consistently exceed revenue and share targets. Possess a deep understanding of market dynamics and trends, coupled with the ability to leverage data-driven insights to inform strategic customer decision making. Demonstrated success in building and nurturing strong client relationships, fostering long-term partnerships. Strong team leader and teammate which drives my desire and will to win everyday.
Overview
22
22
years of professional experience
Work History
National Sales Director
Waddell And Airtime Express Transport
02.2024 - Current
- Increased sales revenue by developing and implementing strategic sales plans tailored to regional markets.
- Established strong relationships with key clients for long-term business growth and retention.
- Expanded the company''s market presence by identifying and securing new business opportunities.
- Spearheaded efforts to streamline internal processes, improving efficiency within the sales department.
- Enhanced customer loyalty by addressing concerns promptly and providing exceptional service throughout the sales process.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
National Sales Director
Equals Brewing And Side Launch Brewery
03.2020 - 01.2024
- Increased sales revenue by developing and implementing strategic sales plans tailored to regional markets.
- Established strong relationships with key clients for long-term business growth and retention.
- Expanded the company''s market presence by identifying and securing new business opportunities.
- Led a high-performing sales team, providing coaching and development to drive individual success.
- Collaborated with cross-functional teams to ensure seamless customer experiences from acquisition to post-sale support.
- Achieved consistent sales growth through effective negotiation skills and persuasive communication techniques.
- Analyzed industry trends and competitor activities to adjust strategies for continued competitiveness in the marketplace.
- Developed comprehensive training programs for new hires, ensuring rapid onboarding and early contributions to team goals.
- Cultivated a positive team culture that fostered collaboration, motivation, and high levels of employee satisfaction.
President
Kingsville Brewery
01.2019 - 03.2020
- Led strategic initiatives to bring organization to life
- Conducted in depth Market Research, identifying and targeting new potential customers and market opportunities in both Retail and OP business
- Developed and executed a cost optimization strategy structured to launch brands in both Retail and On Premise channels in Ontario, Michigan and Ohio.
District Sales Manager
MolsonCoors Canada
03.2013 - 01.2019
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Expanded market share with targeted account management and new business development initiatives.
- Streamlined operations by collaborating with cross-functional teams to address challenges and improve processes.
- Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
- Contributed to company growth by identifying new market opportunities for product expansion.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
Sales Representative Team Leader
Molson Coors Canada
04.2002 - 04.2013
- Increased sales revenue by identifying and targeting high-potential accounts.
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Utilized CRM software to manage client information, track leads, and monitor sales progress efficiently.
- Forged strong partnerships with industry influencers to elevate brand reputation within the market.
Education
Bachelor of Arts - Sociology
University of Waterloo
Waterloo, ON05.1999
Skills
- Business Growth and Retention
- Staff Recruiting
- Solution Selling
- Key Account Management
- Industry Expertise
- Contract Negotiations
- Forecasting
- Staff Training
- Account Development
Accomplishments
- Achieved Heritage Award for top executing Sales Rep in Canada for Molson Coors Canada
- Played a pivotal role in the successful acquisition and reconstruction of Side Launch Brewery, contributing to its revitalization and growth over the course of a year.
- 3 Time ALL - CANADIAN College Football player awarded from Usports @ University of Waterloo
- 2000 Male Athlete of the year at University of Waterloo
- Inducted into the Hall of Fame and the Ring of Honor at University of Waterloo Athletics
- Coached Western University Mustang Football program to 8 Bowl Championships, 2 National Championships and 9 Provincial Championships
Languages
English
Full Professional
Affiliations
- Instructed young hockey players how to improve skills individually and contribute on a team
- Coached Western University for 15 Years
- Member of Board of Directors - London Children Hospital
Timeline
National Sales Director
Waddell And Airtime Express Transport
02.2024 - Current
National Sales Director
Equals Brewing And Side Launch Brewery
03.2020 - 01.2024
President
Kingsville Brewery
01.2019 - 03.2020
District Sales Manager
MolsonCoors Canada
03.2013 - 01.2019
Sales Representative Team Leader
Molson Coors Canada
04.2002 - 04.2013
Bachelor of Arts - Sociology
University of Waterloo
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