Paul McCREA
Calgary,AB
Summary
Brand Innovator, detects, resolves and removes barriers, building value for all stakeholders, identifying untapped markets and opportunities, overcoming adversity with a calm and rational influence. Results-driven executive with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
15
15
years of professional experience
Work History
CHIEF EXECUTIVE OFFICER
PH Media WorX
04.2015 - Current
- Development of market insight and business and marketing strategies for client companies in cross sector industries including retail, hospitality, marine charter and provisioning services, health products and services, professional sports, and entertainment.
AVP - Marketing Strategy and Planning
Canadian Tire Corporation
06.2015 - 02.2016
- Restructure of the annual marketing planning and execution process, restructuring internal resources and external agencies resulted in generating $4.5M annual savings.
SENIOR MANAGER - Marketing Services
The North West Company
09.2008 - 06.2015
- Change management objectives for the Marketing Department from a service provider into a strategic driver, owning the customer, brand, annual marketing plans and campaigns, and promotional planning.
Education
MASTER OF BUSINESS ADMINISTRATION (MBA) - Marketing Management -
Australian Institute of Business
GRADUATE CERTIFICATE - DIGITAL MARKETING -
Columbia School of Business
PROFFESSIONAL MANAGEMENT PROGRAM -
Westin Hotels & Resorts
DIPLOMA: Broadcasting Journalism / Media Production -
National Institute of Broadcasting
Skills
- Cash Management
- Strategic Planning
- Business Planning
- Organizational Management
- New Market Penetration
- Regulatory Compliance
- Change Management
- Fiscal Management
- Staff Management
- Stakeholder Relations
- Risk Management
- Contract Management
- Project Management
- Operational Oversight
- Operational Leadership
- Business Management
- Data-Driven Decision-Making
- Corporate Governance
- Profit & Loss
- Policy Development and Optimization
- Operations Management
- Organizational Leadership
- Negotiation
- Investor Relations
- Revenue Growth
- Public Relations
- Operating Budgets
- Budget Planning
- Capital Expenditures
- Revenue Generation
- Business Development
Strength And Expertise
- Leadership, Coaching & Collaborating
- Accountability
- Business Development
- Market Insight
- Digital Transformation
- Brand Strategy
- Marketing Strategy
- Planning & Execution
- Filming
- Editing
- Public Relations
- Communications
- Digital Media
- S.E.O & S.E.M
- Social media
- CRM
- E-Commerce
- Creative Direction
- Experiential Marketing
- Event Management
- Traditional Media
- Operations
- Budget Planning & Forecasting
- Revenue Growth
- P&L
Languages
English
Native or Bilingual
Timeline
AVP - Marketing Strategy and Planning
Canadian Tire Corporation
06.2015 - 02.2016
CHIEF EXECUTIVE OFFICER
PH Media WorX
04.2015 - Current
SENIOR MANAGER - Marketing Services
The North West Company
09.2008 - 06.2015
MASTER OF BUSINESS ADMINISTRATION (MBA) - Marketing Management -
Australian Institute of Business
GRADUATE CERTIFICATE - DIGITAL MARKETING -
Columbia School of Business
PROFFESSIONAL MANAGEMENT PROGRAM -
Westin Hotels & Resorts
DIPLOMA: Broadcasting Journalism / Media Production -
National Institute of Broadcasting
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