Paul Garcia
Chino
Summary
Executive-level digital marketing strategist with over a decade of experience leading scalable, data-driven growth for addiction treatment and behavioral health providers. Founder of a high-performing digital agency managing $1M+ per month in ad spend across Google, Facebook, and LinkedIn Ads. Proven success scaling bed capacity, expanding census, and improving ROI through HIPAA-compliant SEO, PPC, and CRO strategies. Experienced in managing cross-functional teams, contractors, and vendors to ensure alignment with KPIs, timelines, and clinical capacity. Trusted advisor to treatment executives looking to drive consistent, high-quality admissions. Visionary leader with proven track record in steering organizations toward success through strategic planning and effective management. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives. Demonstrated ability to transform challenges into opportunities, resulting in significant impact on company growth and profitability.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Chief Executive Officer & Founder
Mantic Media Agency
Irvine
12.2019 - Current
- Founded and lead a digital marketing agency specializing in addiction treatment lead generation.
- Manage $1M+ in monthly ad spend across client portfolios, driving census and revenue growth.
- Built and manage a high-performing remote team of media buyers, designers, developers, and content creators.
- Oversee vendor relationships (SEO agencies, web devs, copywriters), ensuring accountability to KPIs and campaign goals.
- Developed scalable ad frameworks and attribution systems integrated with Salesforce, CallRail, and Five9.
- Direct campaign strategy, daily performance optimization, and monthly reporting for executive stakeholders.
- Led growth strategies that enabled clients to expand facilities and increase bed capacity.
Marketing Director
Blue Coast Behavioral Health
Newport Beach
12.2018 - Current
- Manage SEO, Google Ads, and Meta campaigns for commercial insurance admissions.
- Coordinate with third-party SEO vendors and freelancers to maintain rankings and lead quality.
- Lead internal and external teams to deliver on high-intent lead generation goals and conversion improvements.
- Align digital efforts with clinical intake and census targets to ensure smooth operational scaling.
- Spearheaded growth campaigns that contributed directly to increased treatment volume and facility expansion.
Chief Marketing Officer
New Start Recovery
Santa Ana
01.2015 - 06.2017
- Oversaw full-funnel marketing, including PPC, SEO, branding, and outreach.
- Managed marketing vendors and internal staff responsible for design, content, and media buying.
- Created advertising systems that transitioned the client base to higher-value insurance leads.
- Partnered with admissions and operations to ensure campaigns aligned with clinical capacity and census needs.
- Supervised team members responsible for content creation and distribution channels.
- Directed the development of promotional materials such as brochures, flyers, newsletters and other collateral material.
Case Manager
New Start Recovery
Santa Ana
01.2014 - 07.2015
- Provided clinical support to clients throughout treatment.
- Developed care plans, coordinated discharge, and facilitated family involvement.
Resident Counselor
Benchmark Transitions
Redlands
- Supported adolescent and young adult clients through early recovery phases.
- Led group sessions and collaborated with clinical teams to monitor progress.
Education
Associate of Arts (A.A.) -
San Bernardino Valley College
San Bernardino, CA01.2014
Human Services Addiction Counseling Certificate -
San Bernardino Valley College
San Bernardino, CA01.2014
Skills
- Performance Marketing Strategy
- Vendor management
- Performance reporting
- Project management
- Relationship management
- Census & Capacity Scaling
- SEO & Paid Media Management
- Google Ads
- CRM & Attribution
- Salesforce
- CallRail
- Call Tracking Metrics
- Conversion Rate Optimization
- Team Leadership
- Contractor Leadership
- Vendor Leadership
- HIPAA-Compliant Marketing
- KPI Dashboards & Reporting
- Behavioral Health Lead Generation
Certification
Google Ads Search Certification, Current
Technology And Tools
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Analytics
- Tag Manager
- Looker Studio
- Salesforce
- HubSpot
- CallRail
- Five9
- SEMrush
- Ahrefs
- Screaming Frog
- WordPress
- Instapage
- Wix
- Slack
- Asana
- Trello
- Google Workspace
Timeline
Chief Executive Officer & Founder
Mantic Media Agency
12.2019 - Current
Marketing Director
Blue Coast Behavioral Health
12.2018 - Current
Chief Marketing Officer
New Start Recovery
01.2015 - 06.2017
Case Manager
New Start Recovery
01.2014 - 07.2015
Resident Counselor
Benchmark Transitions
Associate of Arts (A.A.) -
San Bernardino Valley College
Human Services Addiction Counseling Certificate -
San Bernardino Valley College
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