Summary
Overview
Work History
Education
Skills
Accomplishments
Show Reel
Timeline
Generic

Paul Campisi

Aurora,Canada

Summary

Experienced Manager in Creative Production, adept at overseeing and prioritizing the development of brand assets. Proven expertise in planning, conceptualizing, and delivering high-quality graphics and video content across diverse channels. Successfully led teams of videographers, editors, graphic designers, and copywriters to support creative production organization-wide.

Overview

27
27
years of professional experience

Work History

Manager, Creative Production

Loblaw Companies Ltd
Brampton, ON
03.2016 - Current
  • Collaborated with senior leaders on company initiatives, product brands, and culture strategies, overseeing companywide communications
  • Led creative strategy with successful project management, ensuring client expectations were met within production budgets
  • Managed nationwide vendor relationships, including photographers, videographers, media editors, graphic artists, and media relations, for effective corporate and store communications
  • Developed business strategies to anticipate and engage in matters such as corporate social responsibility, new policies, or the launch of a new loyalty program
  • Supported executive communications for Loblaw senior management, implementing company objectives and authentic messaging
  • Conceptualized and wrote brand-specific copy ensuring clarity and meaning supporting the organization's strategy
  • Managed and implemented various digital properties, providing an online network of collaboration for external and internal clients
  • Proven track record as a Creative Strategy Lead in managing projects within production budgets
  • Effective management of nationwide vendor relationships for impactful corporate and store communications
  • Development of business strategies for corporate social responsibility and new policy initiatives
  • Key role in supporting executive communications and implementing authentic messaging
  • Conceptualization and creation of brand-specific copy to support organizational strategy
  • Supervising and mentoring an in-house creative team, including a Manager of Graphic Design, Motion Graphic Designer, and copywriter
  • Allocating resources effectively, prioritizing workloads, and managing project budgets
  • Evaluating proposals, considering costs and past performance, and making appropriate external vendor selections.

Sr Producer

Loblaw Companies Ltd
Brampton, ON
05.2012 - 03.2016
  • Pioneered ideas for corporate affairs communication and collaborated with subject matter experts for content development
  • Managed all media projects, working closely with internal and external digital, design, copywriting, and production resources
  • Drafted concepts and storyboards in collaboration with subject matter experts, ensuring key business messages are effectively communicated
  • Supervised and mentored an in-house creative team, including a Manager of Graphic Design, Motion Graphic Designer, and copywriter
  • Allocated resources effectively, prioritized workloads, and managed project budgets
  • Evaluated proposals, made appropriate external vendor selections, and facilitated collaborative discussions to drive creative decisions based on project objectives
  • Coordinated logistics, equipment, and materials for video and graphic productions
  • Ensured timely delivery of projects while meeting quality standards and maintaining strong communication
  • Aligned creative work with established brand guidelines, tone of voice, and documented resources
  • Planned and prioritized team projects for capacity management and seamless delivery.

Studio Casting Manager

Fade To Black Casting
Toronto, ON
01.2001 - 05.2012
  • Talent Casting: Directed, managed, and oversaw talent castings in an interactive media studio for North American film, TV commercials, and webcasts
  • Audition Management: Supported commercial directors, production staff, and advertising agencies in managing auditions for film, web, and television productions
  • On-Camera Direction: Responsible for on-camera direction, coaching, and performance understanding for talent, ensuring smooth studio operation
  • Prevented unneeded production waste by continuously improving processes and quality
  • Oversaw manufacturing, quality, inventory and shipping operations to promote on-time fulfillment.

Videographer/Technical Director

Everlasting Moments
Toronto, ON
04.1997 - 09.2001
  • Production Coordination: Coordinated and oversaw the production of various wedding and corporate videos
  • Television Production: Managed the conceptualization, filming, and post-production of six episodes of a television professional wrestling organization, creating a promotional reel
  • Wedding Videography: Full-time videographer specializing in creating wedding and engagement videos
  • Developed suggestions for technical process improvements to optimize resources
  • Guided, coached and lead project teams, delegating tasks and evaluating performance and progression of project pace.

Education

Bachelor of Arts - Radio And Television

Toronto Metropolitan University 1
04.2000

No Degree - Film Studies

York University
04.1996

Skills

  • Content Strategy and Creation
  • Team and Vendor Management
  • Brand Development and Messaging
  • Bilingual Proficiency (English & French)
  • Data-Driven Decision-Making
  • SEO and Digital Marketing
  • Project and Campaign Management
  • Stakeholder Engagement
  • Content Audit and Optimization
  • Strong Problem-Solving Skills
  • Delivery Schedules
  • Budget Oversight
  • Project Management
  • Budget Control
  • Product Management
  • Cross-functional team management
  • Operations Management
  • Marketing
  • Strategic Planning
  • Time Management

Accomplishments

  • University of Ottawa 2021 Storytelling: The Secret Weapon of Communication (Online session)
  • MarCom multiple award winner. 2019 International competition for marketing and communication. http://enter.marcomawards.com/winners
  • Freelance Videographer and Video Editor. 2000-2018 Providing artistic and technical services for Corporate/wedding productions.
  • Apple certified in Final Cut X. 2014
  • Studied Media strategies with McLoughlin Media. 2018
  • Completed in-house training: “Essentials of Project Management” course. 2022

Show Reel

https://www.youtube.com/watch?v=FxbCUtH-Z4s

Timeline

Manager, Creative Production

Loblaw Companies Ltd
03.2016 - Current

Sr Producer

Loblaw Companies Ltd
05.2012 - 03.2016

Studio Casting Manager

Fade To Black Casting
01.2001 - 05.2012

Videographer/Technical Director

Everlasting Moments
04.1997 - 09.2001

Bachelor of Arts - Radio And Television

Toronto Metropolitan University 1

No Degree - Film Studies

York University

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Paul Campisi