Patty Fisher
Keswick,Ontario
Summary
Dynamic Sales Executive with a proven track record at Hallmark Canada, excelling in relationship building and sales strategy. Achieved significant revenue growth through tailored presentations and effective negotiation. Skilled in mentoring teams and leveraging product knowledge to enhance customer satisfaction and drive repeat business.
Overview
40
40
years of professional experience
1
1
Certification
Work History
Sales Executive
Canadian Linen and Uniform Services
03.2013 - 08.2025
- Cultivated strong client relationships to enhance customer loyalty and drive repeat business.
- Executed strategic sales initiatives, resulting in increased market penetration and improved revenue streams.
- Analyzed market trends to identify opportunities for growth and inform sales strategies.
- Mentored junior sales team members, fostering skills development and enhancing overall team performance.
- Developed comprehensive sales presentations tailored to client needs, improving engagement and closing rates.
- Coordinated with cross-functional teams to streamline processes and optimize product offerings based on client feedback.
- Conducted regular training sessions on product knowledge, ensuring team competency and confidence during client interactions.
- Negotiated key contracts with clients, securing favorable terms that aligned with organizational goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Corporate Buyer
Hallmark Canada
09.2007 - 01.2012
- Negotiated favorable terms with suppliers to optimize purchasing costs.
- Developed and maintained strong relationships with key vendors for improved collaboration.
- Analyzed market trends and supplier performance to inform strategic sourcing decisions.
- Created detailed purchase orders, ensuring accuracy and compliance with company policies.
- Streamlined procurement processes, reducing lead times and enhancing efficiency.
- Trained junior buyers on best practices in procurement and vendor management strategies.
- Led cross-functional teams in implementing cost-saving initiatives across product lines.
- Evaluated supplier proposals, conducting thorough assessments for informed decision-making.
- Conducted thorough market research to identify new potential suppliers and product offerings.
Communications Specialist
Hallmark
03.2003 - 09.2007
- Developed and implemented internal communication strategies to enhance employee engagement and information dissemination.
- Managed content creation for newsletters, blogs, and social media platforms to strengthen organizational branding.
- Collaborated with cross-functional teams to design and execute communication campaigns aligned with corporate objectives.
- Analyzed audience feedback and metrics to refine messaging strategies and improve outreach effectiveness.
- Led training sessions for staff on effective communication techniques and best practices within the organization.
- Coordinated events and presentations that promoted organizational goals while enhancing stakeholder engagement opportunities.
- Streamlined internal communication processes by implementing effective communication tools and platforms.
Internal Sales Representative
Hallmark Canada
04.1995 - 02.2003
- Developed and maintained strong relationships with clients to drive sales growth.
- Analyzed customer needs to recommend appropriate products and solutions.
- Collaborated with marketing teams to align sales strategies with promotional campaigns.
- Conducted product demonstrations to educate customers on features and benefits.
- Managed order processing and ensured timely delivery of products to clients.
- Trained and mentored junior sales representatives on best practices and techniques.
- Utilized CRM software to track sales activities and manage client interactions effectively.
- Identified opportunities for process improvements to enhance overall customer satisfaction.
- Assisted with creating scripts and responses for consumer interaction.
Payroll Administrator
Hallmark Canada
07.1987 - 03.1995
- Processed payroll for over 500 employees, ensuring accuracy and compliance with regulations.
- Managed employee data entry and maintained payroll records in HRIS systems.
- Responded to employee inquiries regarding pay discrepancies and benefits administration.
- Assisted in the development of payroll procedures, enhancing overall operational efficiency.
- Coordinated with finance department to reconcile payroll accounts and resolve discrepancies.
- Conducted regular audits of payroll data to ensure compliance with internal policies and legal requirements.
- Trained new staff on payroll processes and software utilization, improving team competency.
- Implemented process improvements that reduced payroll processing time by streamlining workflows.
- Handled complex payroll situations such as back-pay calculations, garnishments, and overtime payments with accuracy and professionalism.
Accounting Clerk
Hallmark Canada
06.1985 - 07.1987
- Assisted with data entry and maintenance of financial records.
- Supported monthly reconciliation of accounts and identified discrepancies.
- Processed invoices and ensured timely payments to vendors.
- Managed filing systems for easy retrieval of financial documents.
- Collaborated with team members to streamline accounting procedures.
- Utilized accounting software for transaction recording and reporting.
- Learned compliance regulations and applied them in daily tasks.
- Provided administrative support during audits and financial reviews.
- Maintained organized filing systems for accounting records, ensuring easy access to crucial financial information when needed.
Education
High School Diploma -
Markham Secondary School
Markham, ON06-1985
Skills
- Customer service
- Product knowledge
- Sales expertise
- Sales presentations
- Sales strategy
- Relationship building
- Decision-making
- Sales planning
- Cold calling
- Sales team leadership
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved Sales by completing Calls, presentations and proposals with accuracy and efficiency.
- Documented and resolved product and services issues which led to Customer satisfaction.
- Collaborated with team of 3 in the development of new team members product knowledge.
Languages
English
Certification
- Certified Sales Professional, Canadian Linen - 2013
Timeline
Sales Executive
Canadian Linen and Uniform Services
03.2013 - 08.2025
Corporate Buyer
Hallmark Canada
09.2007 - 01.2012
Communications Specialist
Hallmark
03.2003 - 09.2007
Internal Sales Representative
Hallmark Canada
04.1995 - 02.2003
Payroll Administrator
Hallmark Canada
07.1987 - 03.1995
Accounting Clerk
Hallmark Canada
06.1985 - 07.1987
High School Diploma -
Markham Secondary School