Summary
Overview
Work History
Education
Skills
Affiliations
Languages
References
Timeline
Generic

Patti Signorile

San Juan Capistrano

Summary

Versatile Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.

Overview

20
20
years of professional experience

Work History

Senior Vice President- Wine

RNDC
Tustin
01.2022 - Current
  • Collaborated with senior management on long-term planning initiatives that aligned with corporate goals.
  • Led cross-functional teams in the implementation of innovative projects across multiple divisions.
  • Developed new policies and procedures to increase efficiency in all departments.
  • Recruited, trained, mentored, and evaluated staff members in order to optimize their effectiveness.
  • Directed annual budgeting process and oversaw financial performance of departmental operations.
  • Established key performance indicators to track progress against organizational objectives.
  • Managed relationships with external partners, vendors, and stakeholders to ensure successful collaborations.

Vice President- Fine Wine

RNDC
Corporate
01.2020 - 01.2022
  • Delivered $412 million in sales (FY2020), +$88.8 million net gross profit.
  • Specialized in import suppliers to create best-in-class goal achievement in the U.S. market.
  • Incubate new brands to build a route to market strategy for all sales channels.
  • Provide solutions using Category Management, Nielsen, IRI, and market trends to luxury fine wine suppliers.
  • Analyzed market trends to identify opportunities for growth within existing markets or new ones.
  • Developed and executed strategic plans to support the vision of the organization.

Senior Vice President- Client Services

RNDC
Tustin
01.2018 - 01.2020
  • Translate supplier strategic initiatives into local applicable execution.
  • Work with markets to identify, prioritize, and implement short- and long-term margin, efficiency, and capture best practice opportunities.
  • Responsible for all top-to-top meetings, network programs, and category-driven initiatives.
  • Developed and implemented strategies for expanding the organization's market reach.

Vice President of Sales

Folio Fine Wine Partners
Napa
01.2017 - 01.2018
  • Developed professional relationships and alliances with the owners and all levels of management of Wine and Spirits Distributors in the USA, including YMCO, Breakthru Beverage, RNDC, and Horizon.
  • Sales and execution of a portfolio including 184 wines, with revenues of more than $80 million.
  • Analyzed customer data to identify new sales opportunities.
  • Ensured compliance with all relevant laws, regulations, and policies related to sales operations.
  • Forecasted future trends in the marketplace using market research methods.
  • Managed, trained, and mentored a team of sales professionals.

Regional Sales Director

Folio Fine Wine Partners
Napa
01.2014 - 01.2017
  • Established relationships with key customers to build loyalty and grow revenue streams.
  • Developed and implemented strategic sales plans to increase market share in the region.
  • Implemented initiatives designed to improve efficiency within the regional sales department.
  • Reviewed pricing structures across different product lines in order to maximize profits.
  • Researched target markets in order to identify potential new customers and expand reach.
  • Conducted regular meetings with regional sales team to review performance and provide guidance.

Area Sales Manager

Folio Fine Wine Partners
Napa
01.2012 - 01.2014
  • Monitored performance of sales representatives against goals set by management.
  • Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
  • Organized promotional events such as trade shows, conferences and exhibitions.
  • Interacted regularly with senior management to discuss current strategies and future plans.
  • Managed a team of sales representatives in order to achieve maximum results.

Market Sales Manager

Foliotek
Napa
01.2009 - 01.2012
  • Developed effective training programs for sales representatives on how best to present products in the marketplace.
  • Provided leadership in developing creative solutions for challenging sales scenarios.
  • Developed and maintained relationships with existing customers to ensure repeat business.
  • Organized trade shows and other marketing events to promote products and services.
  • Manage the regional sales budget with programming and pricing structures.

Fine Wine Specialist

Henry Wine Group
Newport Beach
01.2005 - 01.2009
  • Curated fine wine selections for high-end restaurant menus, aligning choices with culinary offerings.
  • Coordinated with event planners to select wines for special events and functions.
  • Led staff training on wine storage and handling practices, maintaining product quality.
  • Conducted regular wine tasting events for customers, elevating brand awareness and loyalty.
  • Researched and kept abreast of industry trends, maintaining expertise in fine wines.

Education

Bachelor of Arts - Communications

Cal State Northridge
Northridge, CA
06-2004

Skills

  • Strategic planning
  • Cross-functional leadership
  • Supplier relations
  • Sales forecasting
  • Corporate presentations
  • Performance metrics

Affiliations

  • So Cal Blues Soccer Club- Board Member
  • St Edwards Catholic Church- Faith Formation Volunteer

Languages

Chinese (Mandarin)
Elementary

References

References available upon request.

Timeline

Senior Vice President- Wine

RNDC
01.2022 - Current

Vice President- Fine Wine

RNDC
01.2020 - 01.2022

Senior Vice President- Client Services

RNDC
01.2018 - 01.2020

Vice President of Sales

Folio Fine Wine Partners
01.2017 - 01.2018

Regional Sales Director

Folio Fine Wine Partners
01.2014 - 01.2017

Area Sales Manager

Folio Fine Wine Partners
01.2012 - 01.2014

Market Sales Manager

Foliotek
01.2009 - 01.2012

Fine Wine Specialist

Henry Wine Group
01.2005 - 01.2009

Bachelor of Arts - Communications

Cal State Northridge

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Patti Signorile