RAYMOND TOAL

• Company Overview: Dorel Home Furnishings
• Responsible for development and execution of Sales, Marketing and Manufacturing operating plan
• Responsible for operation of 2 manufacturing facilities
• Responsible for Product Development and Product Sourcing (China/SE Asia/Brazil)
• Responsible for Consumer Experience strategy
• Responsible for New Business Development strategy
• Responsible for P&L for Sales, Manufacturing, Product Sourcing and Administration

Company Overview: Dorel Home Furnishings

• Developed sales and marketing go to market strategy
• Strategic partnerships with key accounts
• Developed pricing strategy
• Coach and Lead Retail, Ecommerce and Marketing teams
• P&L management
• Sales forecasting
• Developed consumer experience strategy

Company Overview: Dorel Home Furnishings

• Developed E-Commerce go to market strategy
• Coach and Lead E-Commerce account managers
• Developed strategic partnership with top E-Commerce retailers
• Developed Channel Management strategy
• Key participant in product development cycle
• P&L management
• Sales forecasting

• Develop sales strategy for Mass/Box Retailers
• Create Ecommerce B to C program for North America market
• Manage all P&L functions related to Sales, Distribution and Customer Service
• Product Development, Forecasting and Sourcing from Asia

• Developing new business leads and closed sales with them
• Negotiating customer partnership programs, terms and agreements
• Coordinating across Marketing, Product Development, Finance and Operations to ensure successful execution of product launches and partnership programs
• Developing marketing, merchandising and execution plans
• Identifying key new product development that drives new revenue
• Responsible for forecasting and P&L