CRM(Sales Force, HubSpot, ZoHo)
Patrick Thompson
Head Of Growth
Windsor,ON
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
3
3
years of professional experience
2
2
Languages
Work History
Head of Growth
Optimotive
06.2023 - Current
- Implemented robust reporting systems to monitor performance metrics, allowing for quick identification of areas requiring improvement or adjustment.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised creative promotional strategies that captured audience attention and increased brand awareness in target markets.
- Enhanced revenue growth by identifying new market opportunities and launching new products.
- Spearheaded product improvements based on user feedback, leading to increased user satisfaction and retention rates.
Business Development Manager
DuroByte
01.2022 - 06.2023
- Championed corporate social responsibility initiatives that positively impacted community relations while bolstering the company''s reputation as a responsible corporate citizen.
- Optimized sales funnels by leveraging data-driven insights to refine targeting strategies and maximize conversion rates.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
Business Development Lead
Ettractive Inc
05.2021 - 02.2022
- Generated leads through strategic networking at industry conferences, trade shows, and other events.
- Successfully authored and secured a government grant for $1.5 million dollars to showcase Ontario auto-makers.
- Leveraged CRM tools for efficient tracking of contacts, communications, proposals, negotiations and project implementations.
- Communicated with local organizations to build networks and develop leads.
Education
Associate of Arts - Business Administration - Marketing
St. Clair College of Applied Arts And Technology
Windsor, ON 05.2001 -
Skills
- Performance marketing
- Brand positioning
- Public Relations Management
- Retention and engagement
- Relationship Building
- Data analytics proficiency
Accomplishments
Member Of The Board Of Advisors, Windsor-Essex Tech Alliance
Executive Board Member, Windsor Transportation Club
Software
Microsoft Office Suite
Database management (SQL, Oracle, MySQL)
Graphic design (Adobe Photoshop, Illustrator, InDesign)
Timeline
Head of Growth
Optimotive
06.2023 - Current
Business Development Manager
DuroByte
01.2022 - 06.2023
Business Development Lead
Ettractive Inc
05.2021 - 02.2022
Associate of Arts - Business Administration - Marketing
St. Clair College of Applied Arts And Technology
05.2001 -
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