Patrick Stanton
Edmonton
Summary
Dynamic Internet & Marketing Manager at Competition Chevrolet with a proven track record in digital marketing strategy and performance reporting. Enhanced brand visibility through innovative campaigns and effective link building. Skilled in CRM integration and fostering strategic partnerships, driving customer engagement while delivering exceptional service and achieving significant online growth.
Overview
6
6
years of professional experience
Work History
Internet & Marketing Manager
COMPETITION CHEVROLET
06.2017 - 12.2018
- Assisted in developing and implementing digital marketing strategies to enhance brand visibility.
- Supported social media campaigns by creating engaging content across various platforms.
- Conducted market research to identify trends and opportunities for online growth.
- Monitored website performance using analytics tools to improve user experience.
- Collaborated with team members on email marketing initiatives to drive customer engagement.
- Managed budget allocation across various digital channels to optimize advertising spend for maximum impact on business goals.
- Boosted website traffic with targeted content creation, keyword analysis, and link building techniques.
- Improved email marketing performance through A/B testing, list segmentation, and personalized messaging.
- Streamlined marketing automation processes for increased efficiency in lead nurturing and sales funnel development.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Used Car Sales
Kentwood Ford
09.2016 - 06.2017
- Leveraged eLeads, CDK, DealerTrack, CUDL, AutoTrader, TrueCar, vAuto, KBB and other resources to drive new and used car sales.
- Continuously honed sales skills by attending professional development workshops and training sessions, resulting in increased confidence and expertise in the used car sales industry.
- Operated in accordance with used car sales laws.
Sales Representative
IMEX Sourcing
09.2016 - 08.2017
- Developed and maintained strong customer relationships to drive repeat business.
- Conducted product demonstrations to educate clients on key features and benefits.
- Implemented promotional campaigns, enhancing product visibility.
- Provided exceptional post-sale support, resolving customer inquiries and ensuring satisfaction.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Streamlined sales process, reducing time from lead to close.
- Utilized CRM software to track sales activities and manage customer interactions effectively.
Owner/Operator Truck Driver
General Pilot Services
12.2012 - 09.2016
- Maintained compliance with safety regulations and operational guidelines during transport activities.
- Conducted regular vehicle inspections to ensure optimal performance and reliability.
- Managed day-to-day business operations.
- Operated with safety and skill to avoid accidents and delays.
- Demonstrated safe driving by following regulations and safety procedures, resulting in zero accidents.
- Delivered exceptional customer service by addressing concerns promptly, resolving issues professionally, and fostering positive rapport with clients.
- Managed financial aspects of business operations including budgeting, expense tracking, invoice processing, and tax filing.
- Completed preventive maintenance and mechanical repairs on vehicles.
- Promoted a safe work environment by adhering to company policies and federal regulations governing commercial vehicle operations.
- Boosted customer satisfaction by ensuring timely and accurate deliveries, maintaining open communication with clients.
Education
High School Diploma -
St Francis Xavier Roman Catholic High School
Edmonton, AB06-1971
Skills
- Digital marketing strategy
- Link building
- Strategic partnerships
- Keyword research
- Performance reporting
- Reputation management
- CRM integration
- Influencer marketing
- Display advertising
- Inbound marketing
- Marketing automation
Languages
English
Full Professional
Timeline
Internet & Marketing Manager
COMPETITION CHEVROLET
06.2017 - 12.2018
Used Car Sales
Kentwood Ford
09.2016 - 06.2017
Sales Representative
IMEX Sourcing
09.2016 - 08.2017
Owner/Operator Truck Driver
General Pilot Services
12.2012 - 09.2016
High School Diploma -
St Francis Xavier Roman Catholic High School