Patrick Shannon
Summary
Dynamic operations manager with over 15 years of experience in specialized retail environments, driving success through effective team leadership and project management. A proven track record of KPI-driven growth and excellence in retail and sales operations. Expertise in enhancing operational efficiency and fostering long-term staff development while advocating for authentic brand experiences. Committed to delivering exceptional value to customers and communities through continuously developing innovative strategies, visual merchandising and product knowledge.
Overview
15
15
years of professional experience
Work History
Store Manager
Icebreaker
04.2022 - Current
- Led daily store operations, optimizing sales, visuals and inventory management.
- Recruited, trained and developed staff for improved customer service, health + safety and sales performance.
- Forecasted, analyzed and strategically planned sales data to identify trends, driving strategic sales and marketing initiatives.
- Coordinating detailed visual merchandising to create paramount brand and shopping experiences.
- Collaborated with cross-functional teams to implement sustainability practices, S.O.P. development and brand events.
Assistant Store Manager
Patagonia
06.2021 - 01.2022
- Accountable for all floor operations, ensuring exceptional customer experiences and operational efficiency.
- Led in-store environmental activism initiatives, enhancing community engagement through events and social media.
- Managed staff scheduling, recruitment, and onboarding processes, fostering a cohesive team environment.
- Oversaw non-profit grant management, aligning organizational goals with community service efforts.
- Conducted garment repair services and product knowledge classes, promoting sustainability and brand loyalty.
Store Manager / OMNI Channel Integration Expert
DU/ER
03.2019 - 06.2021
- Developed new store design and oversaw and all floor operations and fulfillment operations.
- Managed partnership and brand relations for regional wholesale accounts.
- Planned and executed in-store and field events.
- Executed OMNI channel integration projects.
- Directed development and implementation of retail and ecommerce SOPs.
- Forecasted KPIs and performance metrics.
- Trained staff with a focus on detailed personal development planning.
Sales Manager
Fred Perry
09.2018 - 03.2019
- Developed and executed sales strategies to drive revenue growth across multiple product lines alongside wholesale departments.
- Led a high-performing team, mentoring staff for product knowledge driven sales training.
- Analyzed market trends to identify opportunities for competitive advantages as a new storefront.
- Implemented customer relationship management systems to improve clienteling consumer satisfaction.
Assistant Manager
Filson
08.2017 - 10.2017
- Developed training for new staff and wholesale with new product focused techniques exclusive to Canadian region.
- Streamlined scheduling and inventory management processes, reducing discrepancies and optimizing stock levels.
- Analyzed sales data to identify trends within growing clientele to implement strategic marketing for new products and store events.
Store Manager / Senior Buyer
Vitaly + Clocks & Colours
03.2015 - 06.2017
- Built, recruited, and trained new team members for management and sales roles across multiple locations
- Managed day-to-day sales and media operations for multiple brands under an OMNI channel market approach.
- Responsible for seasonal third-party brand buying and weekly replenishment ordering.
- Organized and executed all new location openings and branded events in-store and off-site.
- Managed branding relationships for wholesale and media partnerships.
Store Manager / Buyer
Lavish & Squalor
05.2012 - 03.2015
- Led brand image redevelopment initiatives with in store and online marketing/media efforts.
- Oversaw day-to-day operations under sales initiatives, scheduling and implementing new training.
- Implemented all seasonal buying and account management by representing the company at trade shows with wholesalers both regionally and internationally.
Store Manager / District Stock Allocations
American Apparel
05.2010 - 02.2012
- Oversaw staff scheduling and store operations ensuring optimal coverage and performance.
- Analyzed sales trends and managed inventory flow through timely stock ordering and replenishment for eastern Canada
- Conducted on-site merchandising and revenue audits alongside CEO and investors, contributing to strategic replenishment evaluations.
- Led the integration of RFID technology for inventory tracking, streamlining stock management and enhancing operational efficiency
Education
FASH 9253, 9254, 9255, 9258, 9279, 9303 - Fashion / Retail Buying
George Brown College
Toronto, None01-2018
High School Diploma -
St. Benedict
Cambridge, ON03-2006
Skills
- Multitasking and organization
- Store operations
- Leadership development
- Customer service management
- Outstanding communication skills
- Inventory management
- Store merchandising
- Recruitment and hiring
Accomplishments
- FY25 Entrepreneurship Award | VF Corp (Icebreaker)
- FY24 Achiever Award | VF Corp (Icebreaker)
- FY23 Achiever Award | VF Corp (Icebreaker)
- Annual NPG growth of 150%+ in FY12, FY13, FY15, FY16, FY19, FY20, FY23, FY25
- 11 new store openings with 5 in one year.
Languages
English
Native or Bilingual
Timeline
Store Manager
Icebreaker
04.2022 - Current
Assistant Store Manager
Patagonia
06.2021 - 01.2022
Store Manager / OMNI Channel Integration Expert
DU/ER
03.2019 - 06.2021
Sales Manager
Fred Perry
09.2018 - 03.2019
Assistant Manager
Filson
08.2017 - 10.2017
Store Manager / Senior Buyer
Vitaly + Clocks & Colours
03.2015 - 06.2017
Store Manager / Buyer
Lavish & Squalor
05.2012 - 03.2015
Store Manager / District Stock Allocations
American Apparel
05.2010 - 02.2012
FASH 9253, 9254, 9255, 9258, 9279, 9303 - Fashion / Retail Buying
George Brown College
High School Diploma -
St. Benedict
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