Patrick Ojobo
Toronto
Summary
Value-driven Product Manager with 10+ years of experience building high-impact B2B/B2B/B2B2C solutions in logistics, e-commerce, and last-mile delivery. Own complex product life cycles, leading cross-functional teams, and delivering scalable features that drive business growth. Proven ability to navigate ambiguity, prioritize ruthlessly, and execute with precision in high-stakes environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Growth Product Manager
Shoppr
01.2023 - Current
- Company Overview: Last mile logistics B2B software solution fulfilling over 120k orders yearly used by over 100 riders and generating $300k/year.
- Led the Strategy and vision for Shoppr a last mile logistics B2B software solution fulfilling over 120k orders yearly used by over 100 riders and generating $300k/year.
- Defined the long-term product vision and strategy for merchant onboarding, translating it into a clear, measurable roadmap aligned with company-wide OKRs and growth targets.
- Redesigned the merchant onboarding funnel using user research and journey mapping, improving conversion from signup to first order by 30%, and directly contributing to increased GMV from new partners.
- Implemented rigorous A/B testing frameworks to optimize onboarding flows, incentives, and feature prompts - resulting in a 15% increase in funnel completion and enhanced user experience.
- Developed real-time analytics dashboards using SQL and Power BI, enabling data-driven decision-making across product, sales, and operations - and surfacing actionable insights for continuous improvement.
- Built a predictive merchant scoring engine leveraging sales history, geo-data, and vertical fit, which increased high-quality lead conversion by 18% and improved resource allocation for the sales team.
- Championed stakeholder alignment and GTM enablement, delivering training resources, launch documentation, and success playbooks that supported a 25% uplift in repeat orders among new merchants.
- Last mile logistics B2B software solution fulfilling over 120k orders yearly used by over 100 riders and generating $300k/year.
Senior Product Manager
TD Bank
01.2020 - 01.2023
- Led the strategy and delivery of TD Bank’s digital banking features—enhancing onboarding, servicing, and transaction experiences for millions of users, improving conversion by 15%, and driving adoption through research, agile execution, and data-driven optimization.
- Defined the long-term product vision and phased roadmap for TD Bank’s digital banking platform, aligning execution with enterprise goals, compliance standards, and customer needs.
- Conducted extensive user research and competitive analysis to identify friction points and guide prioritization of high-impact features across onboarding and servicing flows.
- Launched remote onboarding, transaction insights, and self-service tools—delivered through detailed PRDs and agile collaboration with Design, Engineering, and Risk.
- Implemented MVP pilots and A/B testing frameworks that led to a 15% increase in onboarding completion and enhanced user engagement.
- Developed SQL-powered dashboards in Power BI, surfacing behavioral trends and error patterns that drove data-informed decisions and reduced issue resolution time by 20%.
Product Manager
Jumia
01.2015 - 01.2020
- Directed the end-to-end product strategy for Jumia’s Carrier App, enhancing mobile experiences for thousands of truck drivers and fleet dispatchers across Africa.
- Defined the product roadmap and logistics KPIs—driving improvements in carrier liquidity, load fulfilment, and geographic coverage.
- Launched redesigned onboarding and KYC flows, increasing first-week activation by 35% and reducing document-related support escalations.
- Revamped the load search and booking experience, resulting in a 20% lift in load acceptance and faster booking completion.
- Introduced a smart load recommendation engine and A/B-tested incentives and filters—boosting repeat bookings by 17% and improving driver retention.
Business Analyst
Jumia
01.2013 - 01.2015
- Led Various Digital Transformation Projects by analyzing current processes and translating business needs into technical solutions, driving efficiency, enhancing customer experience, and enabling data-driven decision-making through technology upgrades and automation initiatives.
- Collaborated with cross-functional teams to identify business needs, documented requirements, and created comprehensive user stories.
- Acted as a liaison between business stakeholders and the development team to ensure clear understanding of project goals.
- Developed and maintained detailed user stories, acceptance criteria, and workflows to guide the development team.
- Championing the adoption of Agile methodologies, leading to a 35% improvement in team productivity.
Education
Project Management Professional (PMP) -
Pan-Atlantic University
06.2023
Post Graduate Diploma - Community Relations
University of Lagos
10.2017
Bachelor of Science - Industrial Relations & Personnel Management
University of Lagos
07.2012
Diploma - Banking & Finance
University of Lagos
06.2008
Skills
- Product Strategy
- Data Analysis (SQL)
- Product Requirements
- Product Prioritization
- Product Road mapping
- Data Visualization
- JIRA
- Tableau
- Power BI
- User Acceptance Tests
- Go-To-Market Strategies
- Experiments (A/B tests)
- Stakeholder Alignment
- SDLC
- Scrum (Kanban)
Websites
Certification
PMP
Timeline
Senior Growth Product Manager
Shoppr
01.2023 - Current
Senior Product Manager
TD Bank
01.2020 - 01.2023
Product Manager
Jumia
01.2015 - 01.2020
Business Analyst
Jumia
01.2013 - 01.2015
Post Graduate Diploma - Community Relations
University of Lagos
Bachelor of Science - Industrial Relations & Personnel Management
University of Lagos
Diploma - Banking & Finance
University of Lagos
Project Management Professional (PMP) -
Pan-Atlantic University
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