Patrick Madden
Summary
Sales consultant with a strong record of exceeding sales goals and driving growth across diverse territories. Expertise in market trend analysis and strategic brand positioning, fostering business expansion. Committed to training new team members, enhancing overall sales performance and operational efficiency.
Overview
16
16
years of professional experience
Work History
Sales Consultant
Southern Glazer's Wine and Spirits
07.2021 - 08.2026
- Positioned Pernod Ricard USA's high-proof brand portfolio as the top growing supplier in my territory through targeted initiatives.
- Achieved KPI goals, drove annual growth in net dollar sales, exceeded market benchmarks, and increased points of distribution.
- Managed Columbus West territory with 100+ customer accounts to optimize sales performance.
- Consistent over-goal achievement in both on and off premise accounts.
- Executed brand marketing strategies to align national programs in local market: created brand programs and brand innovation strategies, conducted staff trainings, designed marketing material, and coordinated brand activation events.
- Analyzed market trends and sales data to identify business growth and trending categories.
- Trained new team members on route-to-market strategies and best practices to expedite successful sales growth in their territory.
Retail Account Specialist
Southern Glazer's Wine and Spirits
08.2017 - 07.2021
- Managed Columbus East territory comprised of 80+ retail and wholesale accounts.
- Achieved and exceeded distribution goals by building customer relationships, conducting staff trainings, and organizing consumer trade events.
- Executed distribution growth goals across diversified account base in rural, urban, ihub, and craft accounts.
- Received Best in Practice recognition for executing consumer trade events, enhancing luxury brand distribution, and exceeding performance goals.
- Developed skills in data analytics, brand marketing, and public speaking.
Logistics Account Executive
Total Quality Logistics
02.2011 - 07.2017
- Managed book of business servicing client full truckload, LTL, and intermodal transportation needs.
- Generated leads weekly through networking, cold calling, customer referrals, and targeted outreach to high freight volume companies.
- Analyzed market trends, freight volumes, and commodity trends using internal and external 3PL software to prospect for new clients.
- Expertise in freight management software, price negotiation, account management, DOT compliance, carrier and commodity restrictions, liability claims, and distressed shipment procedures.
- Analyzed sales performance metrics to evaluate team effectiveness. Career Sales revenue $1,096,620 (July 2011 July 2017).
- Team Columbus Buckeye Club Member - generated 5K+ weekly revenue.
Education
BA - Human Ecology, Business
The Ohio State University
Skills
- Sales Strategy Development
- Territory Management
- Brand Marketing
- CRM Tools
- Data Analysis
- Negotiation tactics
- Prospecting skills
- Event Planning
- Public Speaking
Timeline
Sales Consultant
Southern Glazer's Wine and Spirits
07.2021 - 08.2026
Retail Account Specialist
Southern Glazer's Wine and Spirits
08.2017 - 07.2021
Logistics Account Executive
Total Quality Logistics
02.2011 - 07.2017
BA - Human Ecology, Business
The Ohio State University