Patricia Lobo

Work History

Rich Media

06.2023 - 09.2023

Organized promotional events, media events and news conferences to create buzz around new product launches or initiatives for clients.
Coordinated public relations efforts, including press releases and interviews, managed incoming requests from journalists and responded to and facilitated interviews and appearances on behalf of the company.
Write and create content for external and internal audiences. Prepared key messaging and prepped spokespersons for interviews

Peel District School Board

09.2020 - 09.2023

Managed company intranet content, ensuring timely updates and relevance to the target audience.
Assisted with training other departments on best practices in written and verbal communications.
Improved overall transparency by establishing regular communication cadence between leadership and employees.
Coordinated events promoting team building, boosting employee morale and fostering a positive work environment.
Served as the primary point of contact for all internal corporate communications inquiries from employees across the organization.

Millenium1Solution

03.2020 - 09.2020

Managed public relations efforts, securing positive media coverage and strengthening brand reputation.
Evaluated the success of communication campaigns using analytics tools, refining future strategies based on insights gained.
Created engaging multimedia content such as infographics, videos, and blog posts to illustrate complex concepts in an accessible manner.
Enhanced brand awareness by developing and executing strategic communication plans.

Inflow Technologies

10.2017 - 01.2020

Developed strong client relationships through consistent communication and attentive service.
Spearheaded innovative product development initiatives that increased market share and profitability margins by 25%
Maintained CCG media lists and relationships
Worked closely with business stakeholders, marketing and sales to develop earned and branded editorial plans that contribute to business objectives.
Up to date on industry trends and news in information technology as a strategic advisor on related communications. Worked closely with management to produce media reports every quarter.

Ambertree Consulting

06.2015 - 09.2017

Conducted thorough research to understand industry trends, enabling the development of targeted PR strategies.
Monitored industry news daily, identifying opportunities for proactive outreach or reactive messaging adjustments as needed.
Maintained up-to-date media lists for various industries, ensuring accurate contact information for efficient outreach efforts.
Analyzed campaign performance using various metrics, refining strategies for improved results over time.
Supplied marketing expertise to all company departments.
Wrote press materials and delivered presentations to media representatives.