Patricia Lobo
Marketing And Communication Specialist
Mississauga,ON
Summary
History of building effective relationships with media, customers and internal stakeholders to improve company image effectively. Well-versed in public relations strategies and reputation management. Advanced skills in CRM software.
Overview
8
8
years of professional experience
1
1
Language
Work History
Contract Media Specialist
Rich Media
06.2023 - 09.2023
- Organized promotional events, media events and news conferences to create buzz around new product launches or initiatives for clients.
- Coordinated public relations efforts, including press releases and interviews, managed incoming requests from journalists and responded to and facilitated interviews and appearances on behalf of the company.
- Write and create content for external and internal audiences. Prepared key messaging and prepped spokespersons for interviews
Casual External Communications
Peel District School Board
09.2020 - 09.2023
- Managed company intranet content, ensuring timely updates and relevance to the target audience.
- Assisted with training other departments on best practices in written and verbal communications.
- Improved overall transparency by establishing regular communication cadence between leadership and employees.
- Coordinated events promoting team building, boosting employee morale and fostering a positive work environment.
- Served as the primary point of contact for all internal corporate communications inquiries from employees across the organization.
External Communication Specialist
Millenium1Solution
03.2020 - 09.2020
- Managed public relations efforts, securing positive media coverage and strengthening brand reputation.
- Evaluated the success of communication campaigns using analytics tools, refining future strategies based on insights gained.
- Created engaging multimedia content such as infographics, videos, and blog posts to illustrate complex concepts in an accessible manner.
- Enhanced brand awareness by developing and executing strategic communication plans.
Senior Marketing and Communication Specialist
Inflow Technologies
10.2017 - 01.2020
- Developed strong client relationships through consistent communication and attentive service.
- Spearheaded innovative product development initiatives that increased market share and profitability margins by 25%
- Maintained CCG media lists and relationships
- Worked closely with business stakeholders, marketing and sales to develop earned and branded editorial plans that contribute to business objectives.
- Up to date on industry trends and news in information technology as a strategic advisor on related communications. Worked closely with management to produce media reports every quarter.
Digital Media Client Lead
Ambertree Consulting
06.2015 - 09.2017
- Conducted thorough research to understand industry trends, enabling the development of targeted PR strategies.
- Monitored industry news daily, identifying opportunities for proactive outreach or reactive messaging adjustments as needed.
- Maintained up-to-date media lists for various industries, ensuring accurate contact information for efficient outreach efforts.
- Analyzed campaign performance using various metrics, refining strategies for improved results over time.
- Supplied marketing expertise to all company departments.
- Wrote press materials and delivered presentations to media representatives.
Education
Bachelor of Arts - Graphic And Digital Design
05.2001 -
Bachelor of Arts - Media And Communications
05.2001 -
Skills
Media Relations
Communications development
Press Release Writing
Internal Communications
Communications, Presentation and interpersonal
Project and Account management
Analytical and Problem solver
Timeline
Contract Media Specialist - Rich Media
06.2023 - 09.2023
Casual External Communications - Peel District School Board
09.2020 - 09.2023
External Communication Specialist - Millenium1Solution
03.2020 - 09.2020
Senior Marketing and Communication Specialist - Inflow Technologies
10.2017 - 01.2020
Digital Media Client Lead - Ambertree Consulting
06.2015 - 09.2017
Seneca College of Applied Arts And Technology - Bachelor of Arts, Graphic And Digital Design
05.2001 -
Jyoti Nivas College - Bachelor of Arts, Media And Communications
05.2001 -