Patricia Horton
Toronto,Canada
Summary
Creative and results-driven marketing professional with a passion for design and advertising, and a knowledgeable foundation in digital media. Skilled in content creation, project management, and building relationships. Eager to leverage data analysis experience and photography expertise to develop innovative and engaging marketing campaigns.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Bartender
The Butler Did It
01.2021 - Current
- Responsible for providing professional and efficient bar service to discerning clientele at a variety of exclusive venues.
- Demonstrated a strong commitment to safety and responsible service, upholding the company's high standards of professionalism and guest satisfaction (Smart Serve certified).
Lead Photographer
Wreath & Rose Photography
01.2018 - Current
- Managed all aspects of a successful photography business, specializing in weddings and events.
- Grew bookings by 125% in 2023 through targeted paid advertising campaigns (Facebook / Meta Ads). Developed a strong brand identity and online presence, work published online and in print in national and international publications.
- Built a strong portfolio showcasing diverse photography styles, resulting in increased bookings and referrals.
- Planned and prepared for on-location and studio shoots.
Wait Staff Manager
Wimpy’s Diner
01.2006 - 01.2021
- Trained and recruited all new hires. Fostered a positive customer focused and collaborative work environment with a high employee retention rate by empowering and coaching a team of 8 wait staff.
- Responsible for product orders. Minimized operational waste and costs. Responsible for staff scheduling, and conflict resolution
- Demonstrated excellent multitasking abilities by managing multiple tables simultaneously without sacrificing quality of service.
Freelance Producer’s Assistant
Fuel Advertising
01.2015 - 01.2016
- Assisting with coordination of photography shoots working directly with producers, art directors, and merchandising coordinators and client services.
- Managed strict client deadlines.
- Liaised with prop department and set stylist to execute art director’s creative direction for shoots.
- Recorded with accuracy freelance time entry, data entry, merchandise scheduling, and accurate daily reconciliation of shot tracking for client billing.
Data Analyst
Coca-Cola Limited
01.2010 - 01.2013
- Verification and reconciliation of all vendor fines issued to the Minute Maid Company Canada Successfully reduced vendor fines by 60% in a calendar year (785K).
- Contributed to new processes for effective reporting which increased efficiency and decreased fine expenditures.
- Assured seamless coverage by providing backup support for customer service.
- Produced monthly reports using advanced Excel spreadsheet functions.
- Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions.
Education
Postgraduate Digital Media-Marketing Management -
GEORGE BROWN COLLEGE
05.2025
Marketing Advanced Diploma -
GEORGE BROWN COLLEGE
01.2024
Skills
- Content Creation: Photography (Adobe Photoshop, Lightroom), Videography (Premiere Pro), Canva
- Project Management: Microsoft Office Suite (Project, Excel, Teams)
- Communication: Strong written and verbal communication skills Execute content copywriting and blogging with best practices
- Teamwork: Displayed leadership roles in collaborating with diverse teams, with ability to adapt to high pressure environments
- Strong multitasking
Certification
Google Search Ads, Google Display, Google AI, Google User Experience (UX), HubSpot Academy Email Marketing, Stukent Social Media Simternship, Stukent Data Analytics Simternship
Timeline
Bartender
The Butler Did It
01.2021 - Current
Lead Photographer
Wreath & Rose Photography
01.2018 - Current
Freelance Producer’s Assistant
Fuel Advertising
01.2015 - 01.2016
Data Analyst
Coca-Cola Limited
01.2010 - 01.2013
Wait Staff Manager
Wimpy’s Diner
01.2006 - 01.2021
Postgraduate Digital Media-Marketing Management -
GEORGE BROWN COLLEGE
Marketing Advanced Diploma -
GEORGE BROWN COLLEGE
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