Pat Truong

• Developed and managed relationships with on-premise accounts including bars, restaurants, and hotels within an assigned territory.

• Conducted regular product tastings and training sessions to increase brand awareness and encourage product adoption.

• Collaborated with marketing teams to execute promotional events and drive product visibility and sales.

• Worked with suppliers to secure well, back bar, wine and cocktail placements.

• Consistently grew my territory by 25% monthly since I started.

• Assist in overseeing day-to-day operations for the South Bay and West LA district.

• Supervise a team of 6 sales representatives, providing training, performance evaluations, and ongoing support to drive team success and customer satisfaction.

• Collaborate with the District Manager to implement sales strategies,promotional campaigns, programming and inventory control measures to meet or exceed sales targets and maximize market share.

• Maintain strong relationships with key accounts, including hotels, bars, and restaurants, addressing any issues related to product availability, delivery schedules, and customer service.

• Coordinated with multiple departments to ensure customer satisfaction, process improvement, and compliance with company policies.

• Help and support sales representatives to hit company goals and showing how to direct a beverage program.

• Developed and managed relationships with on-premise accounts including bars, restaurants, and hotels within an assigned territory.

• Conducted regular product tastings and training sessions to increase brand awareness and encourage product adoption.

• Collaborated with marketing teams to execute promotional events and drive product visibility and sales.

• Worked with suppliers to secure well, wine, back bar and cocktail placements.

• Monitored market trends and competitor activities to identify opportunities for growth and market shares.

• Manage two of the highest volume/grossing stores in California.

• Effective leader that interviews, trains and develops employees to provide the best customer service and maximize sales.

• Work directly with suppliers to implement plans and incentives to exceed sales and quota goals.

• Build, maintain and work closely with buyers and customers to drive sales and expand portfolio to their store/bar.

• As the Riverside store manager I continuously had a growth of at least 25% monthly compared to 2021 numbers, an overall of 40% growth on the year.

• Train multiple clerks and new hire to work with in company policies while hitting store and company goals.

• Assist customers, suppliers and sales rep with their product orders

• Quote prices, upsell product and educate customers with existing and new products

• Insure inventory is correct and that the store is properly stocked

• Keep customers account up to date and collect payment when needed.