Pat Lorusso

• Spearheaded sales initiatives to expand customer base by focusing on contractors, architects, and construction companies in the tile and flooring sector.
• Fostered solid partnerships with distributors, retail partners, and end users to boost product utilization.
• Discovered potential business ventures through in-depth market research, industry events attendance, and competitor analysis.
• Conducted customized product demonstrations to decision-makers, showcasing tile accessory solutions.
• Achieved a 35% growth in regional sales through effective strategic account management.
• Negotiated contracts with prominent clients, fostering enduring partnerships.
• Increased company's presence in Eastern GTA and Northeastern Ontario.

EDIT

• Builder: Launched and developed the company's Tile & Slab Division, targeting the A&D market.
• Strategic: Identified key business opportunities through prospecting. Leveraged relationships and a marketing background to socially sell on LinkedIn. Created a new sales funnel that has been implemented by other team members internally.
• Communicator: Able to communicate with fellow sales team members, architects, designers, builders/contractors, and C-suite executives. Manage all stages of projects by engaging with each stakeholder.

• Cost management: Achieved 41% year-over-year savings through effective vendor negotiations and optimized procurement methods.
• Consulting: Directed consultative sales initiatives focusing on understanding and aligning with key client priorities.
• Growth: Boosted repeat customer rate by 61% through effective networking and strategic interactions.
• Driving results: Developed workflows to enhance process efficiency and shorten project timelines.

• Retention: Implemented a multi-threaded strategy to reclaim former business relationships, securing 61% of net new deals.
• Market analysis: Conducted market analysis to identify global product opportunities, and expand networks internationally to procure material savings.
• Controller: Developed best practices suited to multi-product sales journeys.

• Revenue: Partnered with trades, designers, and project teams to curate preliminary budgets, quotes, and bids. Exceeded sales goals by 105%, and improved profitability by 43% year over year.
• Strategy: Identified crucial business opportunities, and developed prospect pipelines.
• Networking: Networked with established clientele and cultivated relationships with key stakeholders in various industries, creating ongoing and mutually beneficial referral systems.

• Profitability: Managed a team of five architectural and design representatives. Chaired departmental collaboration to devise strategic sales solutions to achieve and exceed monthly, quarterly, and yearly goals. Significantly increasing sales within the first 12 months, growing ARR by 25%.
• Projects: Directed project deployment initiatives, including the extension of TTC Line stations to Vaughan, and the refurbishment of Finch Station. Delegated project lifecycles from conceptualization, through development, implementation, and management.
• Project Management: Collaborated with key stakeholders to identify and achieve cross-functional goals, defining timelines, budgets, KPIs, and deliverables.
• Team Player: Developed top talent through engaging selling drills, product knowledge, and utilization of flagship service. Worked with the A&D Commercial Team to ensure that the close and delivery of products and sales were maintained and executed.