Pascal Laferriere
Toronto,ON
Summary
A dynamic executive with extensive international experience, adept at multimillion-dollar P&L management and strategic business innovation. Results-oriented, proactive, transformational leader that delivers consistently by fostering a culture of empowerement, accountability and continuous improvement.
Overview
21
21
years of professional experience
Work History
Vice President and General Manager, Flexpipe
Mattr
10.2024 - Current
- Efficiently implemented an empowered leadership team with a shared, growth-oriented vision for the Flexpipe business
- Have driven accountability to the P&L with defined processes, ownership and governance, with the business having consistently delivered on, or exceeded, its forecast since taking over
- Proactively and decisively have executed on fixed cost savings as well as net production efficiencies optimizing scalability and profitability of the business (EBITDA tracking at 60% above plan YTD)
Vice President, Marketing and Strategic Technology
Mattr
11.2021 - 10.2024
- Restored pace of technology development and commercialization, driving record segment revenues with almost 40% of Flexpipe revenue now generated by these new products
- Completed sustainable transformation of technology development, applications engineering and product management processes and established marketing function, restoring the image and brand equity in our two main brands, Flexpipe and Xerxes
- In 2024, added corporate development responsibilities for the segment and developed an updated strategy and acquisition funnel
SVP, Business Services and Strategic Initiatives
Shawcor
12.2020 - 11.2021
- Led M&A activity, strategy and Business Shared Services (IT, CR&D, Strategic Sourcing) for the corporation
- Drove over $15 million in annualized savings driven by cost reductions and corporate restructuring
- Led the development of the new strategy for the company, focusing on emerging infrastructure markets, and reducing Oil & Gas exposure
- This formed the basis for our pivot to our current vision as 'Mattr'
- Executed key divestitures and business transitions as part of new vision
Vice President, Technology and Business Support
Shawcor
07.2020 - 12.2020
- Building on previous role, added leadership responsibilities for the company's central Technology Research and Development and Shawcor Management System (SMS) group
- Working with the executive leadership team and with the business units, Initiated corporate restructuring as part of our pandemic response
Vice President, Strategic Sourcing
Shawcor
05.2020 - 07.2020
- Created and led a sourcing program with a focus on driving cost savings and cash preservation during the pandemic
- Implemented central data-based systems to integrate and drive sourcing decisions across all of Shawcor's business units
- Achieved annualized sourcing savings of $20M across the company (global materials, leases, energy, IT services, payment terms, etc)
Vice President, Marketing and Technology
Shawcor
10.2017 - 05.2020
- Led the Marketing and Technology (R&D and Applications Engineering) teams within the Composite Production Systems group of Shawcor
- Established a product management function and streamlined the commercialization of key new composite technologies (both new composite products and digital enablement platforms) with a focus on ROI and feasibility
- Set in place a strong backlog of new solutions to be commercialized in the years to come, ultimately driving record revenue and EBITDA from new technologies
Vice President and General Manager
Canusa-CPS
12.2015 - 10.2017
- Was accountable for the P&L of this $100 million business at Shawcor with approximately 300 employees and sales into 80 countries worldwide
- Generated and implemented business strategies leveraging inorganic growth through acquisitions and extensive global channels to market
- Restructured the division in order to increase its scalability
Global Operations Manager
Canusa-CPS
12.2014 - 12.2015
- Managed global manufacturing operations with accountability for 7 sites with staff of approximately 200 operational personnel (mostly unionized)
- Negotiated new 4 year CBA and improved labour relations through a collective team approach
- Led the transformation of the company's main manufacturing facility to have a World Class focus on HSE and Service Quality with major improvement across all KPI's
Global Marketing Manager
Canusa-CPS
03.2014 - 12.2014
- Directed and managed Global Marketing and Product Management activities and personnel at the Canusa-CPS division of ShawCor
- Drove revenue growth of greater than 10% by establishing a new vision and realigning the company's many products into technology platforms
- Spearheaded the campaign to rationalize the Company's brands to improve brand equity, while reducing order lead times and inventory
Global Manager, Product Management Group
Canusa-CPS
07.2010 - 03.2014
- Directed and managed all Product Management activities and personnel
- Created and implemented the Product Management structure and systems for all product lines at the company to allow for Product Line life cycle management, forecasting and accountability
- Led the development and commercialization of new products and services to meet emerging market needs with 10-20% of revenue coming from new products each year post implementation
Senior Product Manager Roles
Canusa-CPS
08.2004 - 07.2010
- Initially managed and grew one key new product line from commercialization to 90% market share, doubling EBITDA for the Canusa-CPS business
- Enabled product revenue and margin growth by establishing a global field services and equipment rental business in the UAE
- Introduced product line, equipment and service extensions in dozens of countries across Europe, Russia, Africa, the Middle East, Asia and South America
- Upon expansion of role in 2007 built a District Heating products business enabled by licensing agreements and partnerships in Skandinavia, Germany and Russia
Education
MBA - Masters in Business Administration (Finance)
Michael Degroot School of Business
2002
Bachelor of Science - Mechanical Engineering and Management
McMaster University
2001
Skills
- Multimillion-dollar/multi-continent P&L responsibility
- General management
- Leadership and communication skills
- Very strong business and financial acumen
- Corporate development and strategy
- Organizational restructure, right-sizing and change
- Extensive international business development
- Technology development and innovation
- New product development and commercialization
- Multi-site operations and plant management
Timeline
Vice President and General Manager, Flexpipe
Mattr
10.2024 - Current
Vice President, Marketing and Strategic Technology
Mattr
11.2021 - 10.2024
SVP, Business Services and Strategic Initiatives
Shawcor
12.2020 - 11.2021
Vice President, Technology and Business Support
Shawcor
07.2020 - 12.2020
Vice President, Strategic Sourcing
Shawcor
05.2020 - 07.2020
Vice President, Marketing and Technology
Shawcor
10.2017 - 05.2020
Vice President and General Manager
Canusa-CPS
12.2015 - 10.2017
Global Operations Manager
Canusa-CPS
12.2014 - 12.2015
Global Marketing Manager
Canusa-CPS
03.2014 - 12.2014
Global Manager, Product Management Group
Canusa-CPS
07.2010 - 03.2014
Senior Product Manager Roles
Canusa-CPS
08.2004 - 07.2010
MBA - Masters in Business Administration (Finance)
Michael Degroot School of Business
Bachelor of Science - Mechanical Engineering and Management
McMaster University
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