Parth Harpalani
Mississauga,ON
Overview
6
6
years of professional experience
Work History
Performance Marketing Associate
Accenture
10.2024 - Current
- Designed paid client ads for use on diverse social media platforms.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Optimized PPC campaigns, reducing cost-per-click (CPC) by 20% while increasing conversions.
Technical Support Representative
Nordia Inc.
10.2023 - 01.2024
- Resolved 95% of technical issues on the first call, reducing repeat support requests.
- Maintained a 90%+ customer satisfaction score, exceeding company benchmarks.
- Assisted in special investigations and crime prevention programs.
Marketing Coordinator Internship
Mera Cannabis
05.2022 - 09.2022
- Tracked and reported on marketing campaign responses.
- Composed daily posts for social media and helped build corporate presence on Facebook, and Instagram.
- Developed targeted email marketing campaigns, resulting in a 20% increase in customer inquiries.
- Managed workflow between staff, coordinating documents, and creative material distribution.
Digital Account Manager
MAK Inspiration
07.2019 - 07.2021
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Implemented audience targeting strategies that improved ad click-through rates by 20%.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Education
Post Graduate Diploma - Digital And Content Marketing
York University
North YorkPost Graduate Diploma - Marketing Management For Financial Services
GeorgeBrown College
Toronto, ONBachelor in Mass Media -
Mumbai University
Mumbai Skills
- Goal oriented, Social media proficiency, Attention to detail, Organization and time management
Skills -
- Meta Blue print, Google Analytics, Hubspot, Digital Marketing Certification
Certifications -
Summary
Proactive and goal-oriented professional with a strong focus on time management and problem-solving. Recognized for reliability and adaptability, with a quick ability to learn and apply new skills. Committed to utilizing these qualities to drive team success and make valuable contributions to organizational growth.
Timeline
Performance Marketing Associate
Accenture
10.2024 - Current
Technical Support Representative
Nordia Inc.
10.2023 - 01.2024
Marketing Coordinator Internship
Mera Cannabis
05.2022 - 09.2022
Digital Account Manager
MAK Inspiration
07.2019 - 07.2021
Post Graduate Diploma - Digital And Content Marketing
York University
Post Graduate Diploma - Marketing Management For Financial Services
GeorgeBrown College
Bachelor in Mass Media -
Mumbai University
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