Pargol Lesueur
North Vancouver,British Columbia
Summary
Project Manager and Digital Marketing Specialist skilled at leading teams, managing multi-platform projects, and creating campaigns that engage and build meaningful communities. Experienced in stakeholder management, data-driven decision-making, and creating strategies that achieve business goals and meaningful outcomes.
Overview
7
7
years of professional experience
Work History
Health Literacy Lead
Anxiety Canada
04.2021 - 04.2025
- Led health literacy initiatives, managed stakeholder relations, and handled quarterly and annual project, financial, and impact reports for a six-figure annual contract with the Provincial Health Services Authority.
- Co-led production of Visions magazine as Managing Editor, directed editorial and governance meetings, oversaw content development, secured contributors, and ensured high-quality, timely publication.
- Co-led the HeretoHelp website by facilitating stakeholder engagement, updated and enhanced mental health literacy content, and improved accessibility through multimedia formats.
- Produced and managed the #OurAnxietyStories podcast, oversaw editorial planning, guest coordination, content production, promotion, and analytics. Achieved over 60,000 listens.
- Led strategy and production for the About Anxiety TikTok series, including scripting, filming, promotion, and data analysis. Reached over 3.8 million views.
- Managed the MindShift® CBT app by leading data-driven feature development, user experience improvements, and alignment with evidence-based mental health practices.
- Drove digital marketing strategy across key programs, including #OurAnxietyStories, About Anxiety, HeretoHelp, and Visions. Responsibilities included managing paid and organic social media, SEO, email marketing, content creation, graphic design, and external consultants.
- Led responsive evaluation across digital platforms and campaigns by incorporating user feedback and performance data to guide continuous content and experience improvements.
Founder
Chez Vous: Blooms + Decor
05.2020 - 04.2021
- Managed end-to-end business operations, including sourcing inventory, order fulfillment, customer communication, and vendor relations.
- Curated and restored one-of-a-kind vintage furniture and home decor pieces, maintaining high aesthetic and quality standards.
- Designed and produced custom dried floral arrangements and personalized vinyl labels for individual and small business clients.
- Built the brand identity from scratch, including logo design, brand guidelines, tone of voice, and product styling.
- Led digital marketing strategy using Instagram and Facebook to build a loyal customer base, drive sales, and create a cohesive brand presence through styled product photography.
- Managed all financial aspects of the business, including pricing strategy, budgeting, and profit tracking.
- Ensured legal compliance with local small business regulations, including contactless pickup protocols and safe product handling.
Marketing and Communications Consultant
Freelance
09.2018 - 03.2021
- Delivered comprehensive digital marketing services to clients in e-commerce, film, and the non-profit sector, including branding, social media management, email marketing, content creation, copywriting, paid advertising, data analysis, and performance reporting.
- Developed and executed content strategies rooted in compelling storytelling to drive engagement, brand recognition, and audience growth.
- Advised clients on current social media marketing best practices, ensuring strategies remained effective, up-to-date, and aligned with platform trends and algorithm changes.
Front Desk Associate
University Neighbourhoods Association
12.2017 - 08.2020
- Promoted classes and memberships to targeted audiences through tailored marketing strategies to drive enrolment and engagement.
- Managed class registrations and membership applications using ActiveNet, ensuring accurate data entry and timely processing.
- Performed keyholder responsibilities and provided front-line administrative support, consistently delivering high-quality customer service and resolving inquiries efficiently.
Social Account Associate
Talk Shop
02.2019 - 05.2019
- Contributed to the development of strategic, audience-focused content plans to support brand goals and campaign objectives.
- Created and maintained monthly content calendars for multiple clients and channels, including content sourcing, copywriting, and asset coordination.
- Managed end-to-end social media execution across platforms, including daily scheduling, real-time monitoring, and community engagement.
- Produced monthly performance reports, tracking key metrics and providing insights to inform ongoing strategy and content optimization.
Marketing Intern
Daily Hive
10.2018 - 12.2018
- Supported campaign planning and proposal development with research and strategic input.
- Sourced and coordinated outreach to influencers aligned with campaign goals.
- Designed digital assets for the ID Agency website to support branding and user experience.
- Conducted market research and competitive analysis to inform campaign strategies.
- Contributed to experiential marketing strategy development focused on audience engagement.
- Led a social media audit for Daily Hive Toronto, identifying growth and engagement opportunities.
- Assisted with social media management by sourcing content, building calendars, and engaging with the Toronto audience.
Education
Bachelor of Arts - BA - Psychology
The University of British Columbia
01.2018
Diploma - Marketing
UBC Sauder School of Business
01.2018
Skills
- Project management
- Brand development
- Digital marketing
- Content creation
- Data analysis
- Stakeholder engagement
Timeline
Health Literacy Lead
Anxiety Canada
04.2021 - 04.2025
Founder
Chez Vous: Blooms + Decor
05.2020 - 04.2021
Social Account Associate
Talk Shop
02.2019 - 05.2019
Marketing Intern
Daily Hive
10.2018 - 12.2018
Marketing and Communications Consultant
Freelance
09.2018 - 03.2021
Front Desk Associate
University Neighbourhoods Association
12.2017 - 08.2020
Bachelor of Arts - BA - Psychology
The University of British Columbia
Diploma - Marketing
UBC Sauder School of Business
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