Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Volunteer Experience
References
Timeline
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Paras Rana

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Summary

I'm all about making waves in marketing, communication, and PR. I'm your go-to for turning ideas into action and getting real results. Whether it's crafting savvy campaigns, cozying up to the media, creating compelling content, or boosting brand visibility online, I've got the skills. Plus, I'm an adept at building connections and using digital tools to get the job done. My goal? Making a positive impact and seeing awesome outcomes

Overview

5
5
years of professional experience

Work History

Marketing / Communications

Sheridan College (Hazel McCallion Campus)
Canada
01.2023 - 04.2024
  • Led scriptwriting and video production for the S-Sense Mobile Application, ensuring alignment with organizational goals and target audience
  • This involved crafting 12 scripts and producing 8 videos
  • Supported the development of digital spaces through the creation of visuals, compelling copywriting, and engaging content, leading to increased online engagement
  • Developed and implemented internal communication strategies to streamline messaging and enhance communication effectiveness within S-Sense
  • Managed S-Sense virtual communities by actively monitoring discussion boards, fostering discussions, and creating regular posts to keep the community engaged, resulting in a 30% increase in engagement.

Communications & Marketing Coordinator

Farzi Cafe' Massive Restaurants Private Limited
Canada
06.2022 - 12.2023
  • Developed and executed comprehensive marketing plans, leading to a notable 30% increase in brand awareness within a span of 5 months
  • Successfully secured coverage in ET Hospitality, contributing to a significant 40% increase in website traffic and a 25% surge in inquiries and reservations
  • Managed social media channels with strategic content planning, creating content, and audience targeting, resulting in a remarkable 50% increase in follower engagement
  • Executed over 25 promotional events, effectively driving a substantial 30% increase in customer loyalty.

Team Leader- Marketing and Communications

BFG Media Group
New Delhi, India
05.2021 - 05.2022
  • Streamlined internal message publishing, reducing processing time by 20%
  • Developed and executed digital marketing strategies across various channels, such as social media, email, search engines, and websites, resulting in a 25% increase in website traffic
  • Created and curated engaging content for social media platforms, blogs, newsletters, and other digital channels, leading to a 25% rise in social media engagement metrics
  • Managed and optimized digital advertising campaigns, including pay-per-click (PPC), display advertising, and social media ads, resulting in a 30% decrease in cost per acquisition (CPA)
  • Monitored key performance indicators (KPIs) and analyzed data to assess the effectiveness of marketing campaigns, achieving a 40% improvement in conversion rates
  • Conducted market research to identify trends, customer preferences, and competitor activities, informing marketing strategies that contributed to a 15% increase in market share.

Public Relations Coordinator

Shangri-La Hotels and Resorts
New Delhi, India
11.2018 - 05.2021
  • Cultivated strong media relationships, pitching stories for extensive coverage while managing inquiries
  • Produced high-quality content across platforms to promote organizational initiatives effectively
  • Executed successful conferences, product launches, and events, ensuring seamless operations and resolving issues promptly
  • Developed crisis communication plans and acted as a spokesperson during sensitive situations
  • Monitored and shaped brand perception, ensuring consistent messaging to maintain a positive public image.

Education

Post-Graduation - Advertising Account Management (Honours)

Sheridan College Hazel McCallion Campus
04.2024

Post-Graduation - Marketing Management (Honours)

Sheridan College Hazel McCallion Campus
04.2023

Certifications - Digital Marketing

Singapore
01.2021

Bachelor of Science - Hospitality And Tourism Management

NCHMCT
04.2017

Skills

  • Video Production and Editing
  • Website/UX
  • Photography
  • Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva and Figma
  • Project Management Familiarity with tools such as Asana, Trello, or Basecamp for organizing and tracking marketing projects
  • Public Relations & Event Management
  • Email marketing
  • Campaign Management
  • Salesforce CRM Software
  • MS Office (Excel, PowerPoint, MS Word)
  • Hospitality Management Software (Opera, IDS, Portal)
  • Website Designing (WordPress, Wix)
  • Copywriting and Content Creation
  • Search Engine Optimization (SEO)
  • Data Analysis and Management (Pinpoint, WordPress, Google Analytics, HubSpot, Hootsuite)
  • Social Media Management (Instagram, Twitter, LinkedIn, Reddit, TikTok, Facebook))
  • Influencer Marketing

Accomplishments

  • Recognized for exceptional service during the Covid-19 pandemic by the General Manager-Asia Pacific at Shangri-La Eros.
  • Awarded Employee of the Month and commended for consistently maintaining the highest customer satisfaction score at Shangri-La Hotels for several years.
  • Recognized for successfully coordinating the Rotary Youth Leadership camp.
  • Recognized for outstanding contributions during my Coop tenure by Sheridan, I was honored to receive the prestigious Bruno Team Student Leadership Award in 2024.

Volunteer Experience

  • Rotary International (Rotary Youth Leadership Awards Mississauga Canada), 2023, Present, Volunteered to assist in cleaning up camps in the city of Mississauga., Took part in a vaccination drive organized by local government hospitals., Engaged in fundraising activities for Kids with cancer.
  • Bikers for Good and Know Disability, Delhi, India, 2020, Present, Facilitated the acquisition of surplus food from over twenty restaurants to cater to seven hundred underprivileged individuals in Delhi., Contributed to establishing blood donation database in six cities to support local communities under the #bfgsquad initiative., Orchestrated the Covid Drive #handwashcorona, overseeing the distribution of over 10,000 Dettol soaps and face masks to impoverished residents in Delhi through a successful partnership with Dettol India., Assisted more than fifty students with Down Syndrome in photography, enabling their involvement in photo shoots for top brands like Astra, Panasonic, HP, Dettol, and Shangri-La.

References

References available upon request.

Timeline

Marketing / Communications

Sheridan College (Hazel McCallion Campus)
01.2023 - 04.2024

Communications & Marketing Coordinator

Farzi Cafe' Massive Restaurants Private Limited
06.2022 - 12.2023

Team Leader- Marketing and Communications

BFG Media Group
05.2021 - 05.2022

Public Relations Coordinator

Shangri-La Hotels and Resorts
11.2018 - 05.2021

Post-Graduation - Advertising Account Management (Honours)

Sheridan College Hazel McCallion Campus

Post-Graduation - Marketing Management (Honours)

Sheridan College Hazel McCallion Campus

Certifications - Digital Marketing

Singapore

Bachelor of Science - Hospitality And Tourism Management

NCHMCT

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Paras Rana