LAURA CASTIBLANCO
Vancouver,CANADA
Summary
Artistic Visual Merchandiser brings 3 years of superior merchandising performance. Meticulous and creative with drive for increasing sales and brand awareness through skillful product promotion. Builds and maintains attractive displays and manages floor resets to enhance customer shopping experiences.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Visual Merchandiser
INDITEX -Zara
Vancouver, Canada
09.2022 - Current
- Created and managed interior displays to promote products in alignment with corporate sales objectives.
- Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
- Developed strategies to identify new business prospects and expand existing client relationships.
- Provided ongoing feedback on display performance to store management, enabling continuous improvement in visual merchandising techniques.
- Collaborated with store managers to determine the best placement for merchandise displays.
- Analyzed customer feedback to improve product features or services offered.
Office Management Coordinator
Michael Smith Health Research BC
Vancouver, Canada
06.2023 - 08.2023
- Perform administrative tasks on an ad-hoc basis as capacity and priorities permit
- Greet, announce, and assist visitors with finding their way around the office
- Coordinate and liaise with building property managers and security vendors to resolve issues, and place and follow up on work orders
- Communicate building notices, services, and upcoming tenant events to intended staff
- Support facility projects and activities including space planning, relocations, and leasehold improvements.
Travel Associate
IGT Services and Technologies Colombia SAS
Bogotá, Colombia
08.2019 - 07.2021
- Handled IROPS, loyalty management, claims and refunds, rate parity, technical helpdesk, fare filing, and content management.
- Communicated benefits and information regarding international travel insurance with clients and obtained the best rates.
- Maintained strong relationships with vendors, resulting in better-negotiated prices and exclusive offers for clients.
- Provided customers with the best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
- Participated actively in ongoing professional development opportunities, continually expanding knowledge to better serve clientele.
Volunteer
Fundación Banco Arquidiocesano de Alimentos
Bogotá, Colombia
04.2013 - 04.2013
- Helped with the logistics of separating food and products in a good state
- Assisted co-workers with logistics to distribute the products.
- Took an active role in the patient and family planning process, detailing instructions, and responding appropriately and effectively to questions and concerns.
- Participated in volunteer orientations and training sessions to learn about organizational changes and mission updates.
- Boosted fundraising efforts, securing valuable donations through targeted campaigns.
- Provided administrative support to department leads to help organize events and fundraisers.
- Resolved problems, improved operations and provided exceptional service.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
Education
Diploma - International Business Management
Cornerstone College
12-2024
Co-op Diploma - Commerce And Marketing
VanWest College
12-2023
BBA - Modern Languages
EAN University
06.2019
English Certificate - English
Capital School of English
04.2015
Skills
- Visual Merchandising
- Merchandising plan development
- Marketing knowledge
- Product Knowledge
- Salesforce Management
- Project Management
- Product expertise
- In-store event display management
Certification
- Fundamentals of Agile Project Management issued by Project Management Institute (2024)
- Fundamentals of Predictive Project Management issued by Project Management Institute (2024)
Timeline
Office Management Coordinator
Michael Smith Health Research BC
06.2023 - 08.2023
Visual Merchandiser
INDITEX -Zara
09.2022 - Current
Travel Associate
IGT Services and Technologies Colombia SAS
08.2019 - 07.2021
Volunteer
Fundación Banco Arquidiocesano de Alimentos
04.2013 - 04.2013
Diploma - International Business Management
Cornerstone College
Co-op Diploma - Commerce And Marketing
VanWest College
BBA - Modern Languages
EAN University
English Certificate - English
Capital School of English
- Fundamentals of Agile Project Management issued by Project Management Institute (2024)
- Fundamentals of Predictive Project Management issued by Project Management Institute (2024)
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