Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Parantap Parikh

Sales & Marketing
Toronto,ON
Parantap Parikh

Summary

A management graduate with strong foundation in marketing who enjoys working at the confluence of technology, strategy and innovation currently working as a Business Development Manager with for improving sales and growing company customer base using Innovative program management, strategic planning and team leadership skills.

He is also a successful team builder with exceptional communication abilities looking for the next big, bold opportunity in the field of Marketing, Sales or Organization Strategy.

Overview

9
years of professional experience
6
years of post-secondary education
1

Year of Certificate Training

Work History

Metal Supermarkets
Toronto, ON

Business Development Manager
2022 - 2023 (1 education.year_Label)

Job overview

  • Revenue Growth: Reporting to Chief Growth, , responsible for the growth of over $2 million annual revenue through key account management and $0.5mn of new B2B business development
  • Sales Projects: Designed conversion strategies to increase the win rate to 12% of all outbound connects
  • Data Analytics: Increased the efficacy of cold out- reach prospecting programs by 15% by employing strategic data analytical tools and CRM
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Demonstrated leadership skills in managing projects from concept to completion.

Pidilite Industries Limited - Corporate Office
Mumbai, India

Strategy Manager
2020 - 2022 (2 education.years_Label)

Job overview

  • Project Management: planned, established, and managed information technology (IT) projects and served as a liaison between the business and technical aspects of assigned projects
  • Strategy Co-ordination: Working with the CEOs to manage interdependencies in project resources to ensure strategic marketing objectives are achieved
  • Digital Operations - Increasing lead conversions from to 30% by enhanced targeting methodologies
  • Project Delivery: Successfully managed the inception and implementation of Sales Force Automation and channel sales digitisation projects
  • Digital execution: Led the national launch of A.I led sales optimisation software
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Pidilite Industries
Mumbai, India

Regional Sales and Marketing Manager
2018 - 2020 (2 education.years_Label)

Job overview

  • Revenue Management: Responsible for revenue planning and efficient utilization of BTL budget; which stood at 70% for Q3-'21 thereby increasing RoI of marketing spends
  • Consumer connect: 100% targeted user connects achieved QoQ to create a robust database of relevant TG to enable focused promotional activities
  • Marketing Strategy: Displayed resilience and tenacity by conducting several anti-competition activities which resulted in a 12 percentage point share gain, Work Experience (~90%) in these markets through increased customer advocacy and effective campaign management
  • Go-to-Market: Executed 4 new product launches in '20-'21 which contributed to an additional 3% revenue
  • Team Management: Led a team of 14 Field marketing executives to ensure effective execution of the market development plans
  • Go-to-market: Conceptualised and executed GTM strategies for focus products and co-ordinated between the brand teams, marketing agencies and the sales channel to achieve an incremental revenue of INR5 million per qtr (~22% of quarterly revenue)
  • Market research: Synthesised data into actionable insights to conduct anti-competition activities resulting in a 12% point share gain (~90%) in these markets
  • New Product Launches: Executed 4 new product launches in '20-'21 which contributed to an additional revenue to my portfolio
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.

Pidilite Industries
Hyderabad, India

Sales Manager
09.2017 - 12.2018

Job overview

  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Pidilite Industries Limited - Corporate Office
Mumbai, India

Sales Project Manager
06.2016 - 01.2017

Job overview

  • Deployed Secondary Sales Automation and Front Line Sales Automation Projects
    • Coordinated with field sales team on transitioning to new Tech. system
    • Managed strategic sales operations initiatives
    • Drove sales excellence by disbursing knowledge of best practices and operational guidelines

Gujarat Gas
Gandhinagar, India

Project Engineer
08.2012 - 05.2014

Job overview

  • Monitored installation of materials and equipment for compliance with drawings and specifications.
  • Determined and scheduled priorities as required to progress engineering work.
  • Trained junior engineers in workstation design and material handling.
  • Reviewed progress controls for project quality assurance.

Education

Wharton School, University of Pennsylvania

Certificate from Business Foundations Specialization
2023 - 2023

University Overview

  • Understand branding and go-to-market strategies
  • Read income statements, balance sheets, and cash flow statements
  • Manage people through motivation and reward systems
  • Analyze and improve business processes in services or manufacturing

Symbiosis Institute of Business Management
Pune

MBA from Marketing
07.2014 - 03.2016

University Overview

Symbiosis Institute of Business Management, Pune is a constituent of SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY) - SIU. Established in 1978, SIBM Pune is one of the premier B-Schools in India and is consistently ranked among the top 10 B-Schools in the country. SIBM Pune is recognized for its excellence in academics and its valuable contributions to industry and society and students. SIBM Pune is a member of EFMD & EFMD Global network.

School of Petroleum Technology
Gandhinagar

Bachelor of Science from Engineering
07.2008 - 03.2012

University Overview

The 4 Year B.Tech Programme in Petroleum Engineering is based on integrated approach of relevant basic sciences and engineering and Oil & Gas industry technology operations and emphasis in the application of these knowledge base to exploration, drilling, production, reservoir engineering, pipeline engineering refinery operations, LNG value chain, petrochemicals and gas processing.

Rotman School of Management
Toronto

Professional Development from Change Management
2023 - 2024 (1 education.year_Label)

University Overview

A dynamic professional development program centered on leadership and intercultural intelligence while focusing on leading, implementing, and managing change projects in today's rapidly evolving business landscape.

Skills

Salesforce

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Timeline

Rotman School of Management

Professional Development from Change Management
2023 - 2024 (1 education.year_Label)

Wharton School, University of Pennsylvania

Certificate from Business Foundations Specialization
2023 - 2023

Business Development Manager

Metal Supermarkets
2022 - 2023 (1 education.year_Label)

Strategy Manager

Pidilite Industries Limited - Corporate Office
2020 - 2022 (2 education.years_Label)

Regional Sales and Marketing Manager

Pidilite Industries
2018 - 2020 (2 education.years_Label)

Sales Manager

Pidilite Industries
09.2017 - 12.2018

Sales Project Manager

Pidilite Industries Limited - Corporate Office
06.2016 - 01.2017

Symbiosis Institute of Business Management

MBA from Marketing
07.2014 - 03.2016

Project Engineer

Gujarat Gas
08.2012 - 05.2014

School of Petroleum Technology

Bachelor of Science from Engineering
07.2008 - 03.2012
Parantap ParikhSales & Marketing