Paragi Shah

Dr. Shah boasts 15 years of teaching across multiple global universities, equipped with a Doctorate in Management, an MBA specializing in Marketing, and dual degrees in Commerce and Law. Recognized through accolades such as the "Chairman’s Award for Experiments to Advance Active Learning" and "Best Debutant Professor in Entrepreneurship," she showcases remarkable dedication, intellect, and ardor for her field. Dr. Shah also contributes as a strategic advisor to startups and small-scale enterprises, offering valuable insights into their marketing and business strategies. Simultaneously, she finds joy in conducting research and crafting case studies, earning publications in both national and international journals and case units.

• 2021, Recipient of Chairman’s Award for Experiments to Advanced Active Learning for the outstanding contribution during the academic year 2020
• 2020, Received research grant of Rs. 0.2 million for conducting research on digital literacy of women entrepreneurs in India (2020)
• 2019, Recipient of a research grant by Ahmedabad University for the project - Role of online versus offline mediums used by women led start-ups in India
• 2017, Recipient of Argosy Fellowship for collaborative faculty exchange program for Fall 2017 by Olin College of Engineering in collaboration with Babson College, USA
• 2016, Best Debutant Professor in Entrepreneurship Education by National Entrepreneurship Network (NEN), Wadhvani Foundation, India.
• 2016, Recognized as a master trainer by National Entrepreneurship Network (NEN)
• 2016, Invited as an expert in the Asian Networking Meet, 2016 at KEIO University, Japan
• 2011, Selected faculty for Pembroke-Kings and Judge Business School faculty development program, Cambridge University, 2011

• A systematic study on digital mediums for Indian women entrepreneurs, burden or backing?, Journal of Small Business Economics, under review/revision
• Techno Economic Comparative Analysis of a District cooling System with Solar Based Vapor Absorption Chiller, Journal of Cleaner Production, under review/revision
• Women’s education and their motivation for e-entrepreneurship, International Journal of Entrepreneurial Behaviour and Research, under review/revision
• Vendor Selection Criteria for Outsourcing Apparels: The Perspective of Retailers in India, Journal of Academy of Business and Economics, published
• Effect of Sales Promotions and Their Availability on Consumers’ Buying Behavior: A Perspective on Personal Hygiene Products, Indian journal of Marketing, published

• Social Self-efficacy and Digital Mediums: What Indian Women Entrepreneurs Say, Go-to-Market Strategies for Women Entrepreneurs, Crittenden. V, Emerald Group Publishing, 2019
• Women entrepreneurs and the fashion boutique business, Business Ecosystem: Interplay of key dimensions, Nilam Panchal, HPH Ltd., 2018
• Issues in ERP Implementation in India: An Implementer's Perspective, MACMILLAN Advanced research Series on Competitive Advantage through Globalization, MACMILLAN, 2012

• EBOs vs. MBOs: Men’s Readymade Garment Retail Formats Preferences, International conference on Managing Tomorrow; Issues and Challenges, Ahmedabad, India, 2012
• Measuring service quality in exclusive retail showrooms of Ahmedabad, International conference on Managing in Turbulent Times – Enterprise Initiatives and Technological Implications, Nirma University, Ahmedabad, India, 2011

• Packwell Group: Expansion issues and concerns, ECCH case Reference no. 820-0064-1
• A case of Ravi Diamond Tools: Marketing Dilemma of an Entrepreneur, ECCH case Reference. No. 819-0039-1

• District Cooling System with Solar based Vapor Absorption Chiller: A Techno-economic Case Study, Applied Energy Symposium - MIT A+B, Co-organized with Harvard, MIT, Cambridge, USA, 2022
• Online vs. Offline - What do women led startups use more to enhance social capital?, 22nd Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs, Stuttgart, Germany, 2018
• What, how and why behind start-up activities: Daily diaries of three start-ups with practice lens, 3rd Annual Entrepreneurship-as-Practice Conference, Linnaeus University, Vaxjö, Sweden, 2017

• 2018-2020, SEWA Bazaar, Designed and developed a collective marketing model having online and offline platform as “SEWA Bazaar” to provide livelihood and self-employment opportunities to 1 million SEWA members by 2024
• 2019-2021, SEWA digital directory, Created digital directory of and clusters of Gujarat based SEWA micro entrepreneurs to help them achieve higher and consistent lively-hood.
• 2019-2020, Al Chipino, Pelican group, Suggested Strategies to increase on-ground and online sales of the company. Marketing plan was presented with the budget, time line, resources and possible impact.
• 2020-2022, Harshil Enterprise, Suggested and implemented strategies to increase sale of premix tea and coffee by establishing distribution network and targeting new segments. The sales increased by two folds after applying recommended strategies.
• 2020-2022, We Positive Parenting, Developed product/service packages for parents of different target groups after understanding their needs and motivations and to establish collaborations with complementors.
• 2020-2021, CREAR enterprise, Conducted Market research and provided suggestions for appropriate channels for home automation in India.
• 2020-2022, Mobileaty pizzas and burgers, Conducted market survey of consumer perception with respect to healthy fast-food options. Recommendations were implemented. Alternative revenue streams with business plan were suggested for their new and bigger premises.
• 2020-2021, Vedika Institute of healing, Marketing plan with budget and expected impact has been presented. Selected promotional campaigns and brand building exercise were done. The impact was 100% as expected.

• 2019 - 2022, Major Advisor - Entrepreneurship and Family Business
• 2019 - 2022, Area chair - Entrepreneurship and Family Business
• 2016 - 2018, Program Chair - IMBA Program
• 2013 - 2017, Program Chair - Entrepreneurial MBA (EMBA)

• 2023-24, COMM341 Entrepreneurial Thinking and Innovation, Discussions, simulations, COMM447 Entrepreneurship and Venture Creation, Seminar, COMM456 International Marketing, Discussions, case studies, COMM354 Consumer Behaviour, Discussions, case studies
• 2022-23, COMM341 Entrepreneurial Thinking and Innovation, Discussions, simulations, COMM447 Entrepreneurship and Venture Creation, Seminar, COMM456 International Marketing, Discussions, case studies

• Guiding and Supervising graduate projects/thesis, Up to 5 projects/dissertation per year
• Ad hoc reviewer with peer reviewed journals, Gender in Management, International Journal of E-Entrepreneurship and Innovation, Academy of Management

• Women’s Business Hub, Saskatchewan, Workshop on “First step to doing a business” for immigrant women entrepreneurs, 2022
• Rotary, Campus-riverside Saskatoon chapter, Director - Communications, 2022
• Self Employed Women’s Association, India, Project – SEWA Bazaar and SEWA digital directory with an objective of increasing livelihood of 1 million SEWA members by 2024, 2018 - 2021

• Prof. Maureen Bourassa, Associate Dean-Academic, Edwards School of Management, University of Saskatchewan, bourassa@edwards.usask.ca, +1 306 229 3458
• Prof. Parag Patel, Senior Associate Dean, Ahmedabad University, parag.patel@ahduni.edu.in, +91 99131 33444
• Prof. Devanath Tirupati, Executive Provost, Ahmedabad University, devanath.tirupati@ahduni.edu.in, +91 94835 10883

• Rotarary club, Riverside Campus, Saskatoon
• National Entrepreneurship Network, India

Recipient of Chairman’s Award for Experiments to Advanced Active Learning for the outstanding contribution, 2021

Best Debutant Professor in Entrepreneurship Education by National Entrepreneurship Network (NEN), India.

Master trainer by National Entrepreneurship Network, India