Paolo Ientile
Woodbridge,ON
Summary
Coming from a background of Marketing, Advertising, and Supply Chain, I bring experience from multiple fields to utilize a multi-perspective approach. Known for high productivity and efficient task completion. Possess specialized skills in market analysis, inventory management, and vendor relations which contribute to successful category growth strategies. Excel in teamwork, communication, and problem-solving, ensuring seamless collaboration across departments to meet company objectives.
Overview
8
8
years of professional experience
Work History
Assistant Category Manager (Grocery & Dairy)
Longos
Woodbridge, Canada
08.2018 - Current
- Worked in Produce at store level (2018-2024)
- Assisted in developing category strategies for new product launches.
- Analyzed market trends to support category planning and decision-making.
- Collaborated with suppliers to ensure timely product availability and quality.
- Coordinated promotional activities to enhance product visibility and sales.
- Conducted competitive analysis to identify opportunities for growth and improvement.
- Ensured that customer needs were met by selecting appropriate products from a variety of vendors.
- Participated in trade shows and industry events in order to build relationships with suppliers.
- Created promotional campaigns designed to drive sales across multiple channels.
Marketing Specialist
Distorted Studios
Mississauga, Canada
01.2024 - 04.2024
- Coordinated social media campaigns to enhance brand visibility and engagement.
- Developed marketing strategies for various multimedia projects at a creative studio.
- Managed email marketing campaigns, including content creation and distribution.
Marketing Coordinator
Palm Bites
Mississauga, Canada
03.2023 - 01.2024
- Managed the marketing schedule for multiple high-tier clients.
- Coordinated the marketing team on social media campaigns, paid advertising, and strategic planning.
- Assisted in developing content for websites, blogs, and social media platforms.
Education
Creative Advertising -
Seneca @ York University
North YorkMorrissette Entrepreneurship -
Ivey At Western
London, ONSupply Chain Management
Rutgers University
New JerseyDesign Thinking Practitioner -
IBM Enterprise
Toronto, ONBecoming an Entrepreneur -
Massachusetts Institute of Technology
Cambridge, MAMarketing Simternship & Mimic Market Research -
Stukent Online
StukentSkills
- Category strategy
- Promotional planning
- Customer relations
- Event coordination
- Problem solving
- Team collaboration
- Strategic thinking
- Product management
- Pricing strategy
- Demand forecasting
- Supplier negotiation
- Risk mitigation
- Vendor relations
- Merchandising
Timeline
Marketing Specialist
Distorted Studios
01.2024 - 04.2024
Marketing Coordinator
Palm Bites
03.2023 - 01.2024
Assistant Category Manager (Grocery & Dairy)
Longos
08.2018 - Current
Becoming an Entrepreneur -
Massachusetts Institute of Technology
Marketing Simternship & Mimic Market Research -
Stukent Online
Creative Advertising -
Seneca @ York University
Morrissette Entrepreneurship -
Ivey At Western
Supply Chain Management
Rutgers University
Design Thinking Practitioner -
IBM Enterprise