Paola Gomez
Carlsbad
Summary
Creative, fast-paced, and detail-driven sports professional with experience in content creation, social media support, live event operations, and community engagement. Proven ability to manage cross-functional projects, coordinate game-day coverage, and support digital marketing initiatives for sports organizations. Skilled in storytelling, fan engagement, and building authentic online communities.
Overview
7
7
years of professional experience
Work History
Fan Engagement and Operations Coordinator
San Diego Wave FC
San Diego
03.2025 - Current
- Support live event and matchday logistics including stadium setup, signage, credentialing, and staff coordination for games and community events.
- Partner with marketing and partnerships teams on activations, sponsor integrations, player appearances, and community initiatives.
- Assist in capturing behind-the-scenes content, fan activations, and player/community moments for social and marketing use.
- Manage equipment and promotional materials for events, ensuring seamless execution and on-brand presentation.
- Provide detailed post-event documentation to improve operational efficiency.
Sales Manager
Under Armour
Carlsbad
06.2019 - Current
- Supports the business plan by driving the achievement of sales, profitability, and other key objectives for the store.
- Lead, hire, coach, and retain a high-performing team of 40 or more associates.
- Manage logistics, payroll, floor planning, and operational workflows in a fast-paced retail environment.
- Directs merchandising moves to maximize presentation, and maintains brand standards of an organized and appealing sales floor.
- Leads and/or rotates ownership of key areas, such as Talent, Visuals, and Operations, to gain experience across all areas of the business.
Management/Marketing Intern
Volo Sports
San Diego
01.2023 - 07.2024
- Collaborated cross-functionally with creative, sales and partnerships teams to develop integrated marketing campaigns aligned with business goals.
- Developed business relationships with local media outlets, influencers, and business such as Gatorade, Blenders and PuraVida to enhance brand recognition and exposure.
- Oversaw the company's website and social media accounts, with a focus on maintaining a cohesive brand identity and ensuring the availability of current and relevant content.
- Created digital marketing materials to promote upcoming events.
- Oversees grassroots initiatives, foster connections with local businesses and local connections, and enhance community involvement.
Education
Bachelor of Science - Business Marketing
California State University of San Marcos
California05.2024
Skills
- Content Creation: Short‑form videos, social-first storytelling, event coverage support
- Tools: Adobe Premiere, Photoshop, Lightroom; basic photography/videography skills
- Social Media: Trend awareness, digital community engagement, real-time communication
- Sports Operations: Event logistics, credentialing, scheduling, facility coordination
- Communication: Bilingual (English/Spanish), clear written and verbal communication
- Work Style: Highly organized, adaptable, creative, and thrives in fast-paced environments
- Team Collaboration: Experience working with marketing, partnerships, operations, and creative teams
Languages
Spanish
Native/ Bilingual
English
Full Professional
Timeline
Fan Engagement and Operations Coordinator
San Diego Wave FC
03.2025 - Current
Management/Marketing Intern
Volo Sports
01.2023 - 07.2024
Sales Manager
Under Armour
06.2019 - Current
Bachelor of Science - Business Marketing
California State University of San Marcos