Pandikumar Velu

Planned, executed, and optimized paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media channels.

Campaign Strategy and Management:

Developed and implemented comprehensive paid search strategies aligned with business goals, resulting in an 95% increase in campaign efficiency.

Managed a monthly budget of $50000 consistently delivering strong ROI and meeting or exceeding key performance indicators (KPIs).
Keyword Research and Analysis:

Conducted in-depth keyword research to identify high-performing keywords and opportunities for expansion, leading to improved ad relevance and lower cost per click (CPC).
Ad Copy Creation and A/B Testing:

Crafted compelling ad copy and headlines, regularly conducting A/B tests to optimize ad performance and increase click-through rates (CTR).
Implemented ad extensions and other ad formats to enhance visibility and user engagement.
Bid Management:

Utilized bid management tools and strategies to optimize bidding strategies, ensuring cost-effectiveness and maximizing return on ad spend (ROAS).
Analytics and Reporting:

Monitored and analyzed campaign performance using analytics platforms such as Google Analytics and provided regular reports to stakeholders, highlighting key insights and recommendations.
Conversion Rate Optimization (CRO):

Implemented conversion tracking and analyzed user behavior to identify opportunities for CRO, resulting in a 80% improvement in conversion rates.
Team Collaboration:

Collaborated with cross-functional teams including graphic designers, content creators, and developers to ensure cohesive and effective campaign strategies.
Stayed Abreast of Industry Trends:

Kept up-to-date with industry trends, algorithm updates, and emerging technologies to implement cutting-edge strategies and maintain a competitive edge.
Certifications:

Obtained relevant certifications such as Google Ads Certification to demonstrate expertise in paid search advertising.

Spearheaded end-to-end digital marketing strategies, overseeing a team of specialists and managing campaigns across various channels.

Integrated Marketing Campaigns:

Developed and executed integrated digital marketing campaigns, seamlessly combining SEO, SEM, email marketing, and social media efforts to drive brand awareness and achieve a 80% increase in overall online visibility.
Data-Driven Decision Making:

Utilized data analytics tools to analyze campaign performance, identify trends, and make informed decisions, resulting in a 90% improvement in ROI across digital channels.
Lead Generation and Conversion:

Implemented lead generation strategies, optimizing landing pages and utilizing marketing automation tools to nurture leads, contributing to a 80% increase in qualified leads and conversions.
Content Strategy and Creation:

Led content strategy development, coordinating with content creators to produce engaging and relevant material that resonated with the target audience and improved organic search rankings.
Social Media Management:

Managed and grew social media accounts, increasing follower engagement by 95% through strategic content planning, audience targeting, and real-time response to social trends.
Budget Management:

Oversaw a digital marketing budget of $50000 optimizing spend across channels to achieve maximum ROI and consistently meeting or exceeding performance targets.
E-commerce Optimization:

Implemented e-commerce optimization strategies, collaborating with web development teams to enhance user experience, resulting in a 89% increase in online sales.
Cross-Functional Collaboration:

Collaborated with cross-functional teams, including sales, product development, and customer support, to align digital marketing strategies with overall business objectives.
Stayed Abreast of Industry Trends:

Stayed informed about industry trends, emerging technologies, and digital marketing best practices, integrating new approaches to maintain a competitive edge.
Vendor and Agency Management:

Successfully managed relationships with external vendors and agencies, ensuring the delivery of high-quality services and optimizing costs.
Reporting and Analytics:

Developed and presented regular reports to key stakeholders, summarizing campaign performance, key metrics, and recommendations for improvement.