Summary
Overview
Work History
Education
Skills
My Work Ethic
Timeline
Generic

Pamitha Kannangara

North York,ON

Summary

Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

Overview

11
11
years of professional experience

Work History

Director of Sales and Marketing

C and S Industries (Pvt) Ltd
02.2013 - 06.2023
  • Achieved sales goals and service targets by cultivating and securing new customer relationships both locally and internationally.
  • Analyzed sales and marketing data for improved strategies.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Evaluated market data to develop and create business strategies and marketing plans.

Key Achievements

  • Secured an ongoing contract (2014 – to date)with TOYOTA Lanka (PVT) Ltd. (a fully owned subsidiary of TOYOTA Japan).(In Sri Lanka, Toyota Lanka is the only Toyota agent in the country)
  • Secured an ongoing contract(2015 – To date ) with Associated Motorways (PVT) Ltd (Authorized service provider and agent for SUZUKI Japan /SUZUKI India and NISSAN Japan). (only agent for Suzuki and Nissan in Sri Lanka)
  • Initiated and spearheaded the entire aspect of the project of bringing new machinery from India from vendor selection, Financing , Logistics to installation.
  • Initiated getting in to contract with the Export Development Board of Sri Lanka.
  • Successfully conducted Business to Business meeting with buyers from South Africa and I visited them in Johannesburg and in Cape town to Secure recurring Export orders for the company.
  • Initiated the project of importing and introducing an affordable Vynil mats to the local market.
  • Successfully negotiated favorable prices and terms from all the stakeholder of the business to achieve maximum profitability and the lowest cost.

Director of Exports and Supplier Relations.

Praba Tex Industries, P.T.I Textile Group
01.2018 - 06.2023
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Maintained positive relationships with existing supply chain to avoid raw material production and delivery delays , increased raw material prices and quality concerns.

Key Achievements

  • Initiated Export wing of company by getting in to contract with Export Development Board and other relevant government authorities.
  • Represented and successfully completed Trade fare in CapeTown – South Africa conducted by MESSEFRANKFURT in 2018 to secure recurring Export orders to company in African region.
  • Represented and successfully completed trade fare and Business to Business meetings in New York – USA conducted by MESSEFRANKFURT in 2019 to secure recurring Export orders to company.
  • Conducted B2B meetings in United Kingdom and secured orders.
  • Successfully found buyers from USA , Australia and United Kingdom to export 3ply surgical face masks during covid pandemic as I handled the entire face mask project (Reusable mask & surgical mask)
  • During covid crisis ,I was able to handle and ensure timely raw material deliveries from our key suppliers in China and India.
  • Secured additional credit period from our supplier during covid crisis and was able to ensure uninterrupted production.
  • In addition to responsibilities of my existing role , In 2022 I was requested by Chairman to overlook communication aspect of main Government Tenders which includes corresponding with Relevant ministers and higher officials of the relevant ministries.

Executive – Merchandising

Brandix Apparel Limited
03.2012 - 02.2013
  • Monitored and analyzed sales records, trends, or economic conditions to anticipate buying patterns of DIM, FILA & Mark & Spencer.
  • Successfully managed and was fully responsible for all communications with DIM , FILA & M&S principles and with assigned manufacturing plants and submitted detailed daily reports to top management.
  • Negotiated with principles to increase order qty.
  • Managed and maintained purchase orders and invoices.
  • Placed orders for merchandise consistent with quality, quantity and other specification requirements.
  • Established relationships with vendors to secure competitive pricing and discounts.

Education

Diploma - Management Accounting

Chartered Institute Of Management Accountants
United Kingdom

Certificate - Certificate in Business Accounting

Chartered Institute of Management Accountants
United Kingdom
2009

G.C.E Advance Level - Business Administration

D.S.Senanayake College
Colombo , Sri Lanka
2008

G.C.E Ordinary Level - G.C.E Ordinary Level

D.S.Senanayake College
Colombo , Sri Lanka
2005

Skills

  • Marketing Plan Development
  • Interdepartmental Collaboration
  • Brand Enhancements
  • Sales Quota Management
  • Trade Show Coordination
  • Targeted Marketing Campaigns
  • Promotions and Marketing Strategies
  • Creative Strategies
  • Professional Relationships
  • Inside and Outside Sales
  • Offer Negotiations
  • Interpersonal Communication Skills
  • Negotiation and Conflict Resolution
  • Persuasive Negotiations
  • Managing Operations and Efficiency

My Work Ethic

Be passionate.

Think outside the box.

Be precise.

Be detail oriented.

Every conflict can be resolved though proper communication.

Align personal goals with the company goals.

Timeline

Director of Exports and Supplier Relations.

Praba Tex Industries, P.T.I Textile Group
01.2018 - 06.2023

Director of Sales and Marketing

C and S Industries (Pvt) Ltd
02.2013 - 06.2023

Executive – Merchandising

Brandix Apparel Limited
03.2012 - 02.2013

Diploma - Management Accounting

Chartered Institute Of Management Accountants

Certificate - Certificate in Business Accounting

Chartered Institute of Management Accountants

G.C.E Advance Level - Business Administration

D.S.Senanayake College

G.C.E Ordinary Level - G.C.E Ordinary Level

D.S.Senanayake College
Pamitha Kannangara