Pal Shah
halifax,Nova Scotia
Summary
I am a Data Analyst with over 3 years of experience specializing in reporting and data analysis to drive actionable business insights. Skilled in tools like Power BI, Google Analytics, and Tableau, I excel at creating performance dashboards, conducting market research, and optimizing marketing strategies through data-driven decisions. My expertise includes KPI tracking, competitive analysis, and report automation, all aimed at enhancing decision-making and business growth. With a results-oriented mindset, I am a self-starter who requires minimal direction to deliver high-quality work
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Data Analyst
Hercules Group of Companies
Halifax, Nova Scotia
01.2024 - Current
- Developed and Maintained Power BI dashboards to track CSR and client performance, providing actionable insights for leadership.
- Analyzed performance data, identifying opportunities to enhance CSR productivity and customer satisfaction.
- Documented marketing processes to establish best practices for campaign execution.
- Integrated HubSpot with Power BI to streamline reporting processes, enabling comprehensive analysis of marketing campaigns and customer data, and improving visibility of key performance metrics.
- Led internal digital adoption campaign to familiarize nation wide staff with the new e-commerce platform, ensuring a smooth transition and engagement.
- Assisted employees at all levels in transitioning to HubSpot, providing training and support for successful adoption.
Digital Business Intern
Hercules Group of Companies
Halifax, Nova Scotia
07.2023 - 12.2023
- Assisted in creating the digital product library, including data gathering and management, vendor communications, and developing photo assets.
- Created and maintained a centralized marketing asset library, streamlining access for internal teams and external partners.
- Utilized Python scripts and other analytical tools to conduct market research, enabling the development of competitive pricing strategies for the new e-commerce platform.
- Managed marketing requests from various branches, ensuring timely delivery of tailored materials while maintaining brand consistency.
Junior Data Analyst
JUST DOGS SAPLONS PVT. LTD
Ahmedabad , Gujarat
12.2021 - 11.2022
- Analyzed data from 45+ locations using SQL, Excel, and R to generate reports that informed business decisions, resulting in a 250% sales increase.
- Built and presented Tableau dashboards to visualize key business KPIs (e.g., e-commerce conversion rates) and tracked bi-weekly performance for stakeholders.
- Managed and optimized Google Analytics and Merchant Panel, ensuring product inventory complied with Google’s trade policy to prevent sales conflicts.
- Conducted competitive market research, optimizing Google Ads campaigns, leading to a 300% sales increase and a 35% reduction in drop-off rates.
- Collaborated with a team of 5 to develop a new business model, securing $7 million in funding for the company.
Relationship and Data Management Intern
Ministry of Home affairs – INDIA
Ahmedabad, Gujarat
06.2021 - 12.2021
- Analyzed data from 10,000 monthly innovation applicants to guide online marketing and product strategies for selected innovators.
- Coordinated national events for talents and innovators, ensuring smooth execution and alignment with organizational goals and brand standards
- Improved website SEO by analyzing market trends, boosting the site's ranking from below 200 to the top 10.
- Revamped the data management system, increasing workplace productivity by 40%.
Education
Master of Science - Data Science
Dalhousie University
Halifax, None12-2023
Bachelor of Engineering - Computer Engineering
Gujarat Technological University
Gujarat04-2022
Skills
- Competitive Analysis
- Power BI
- Tableau
- SQL and Excel
- R and Python
- Google Analytics expertise
- Market research and consumer behavior analysis
- KPI analysis
- Microsoft Office
- Adobe Suit
Certification
- IMB DATA SCIENCE PROFESSIONAL CERTIFICATION
- GOOGLE DATA ANALYTICS CERTIFICATION
- THE FUNDAMENTALS OF DIGITAL MARKETING
Timeline
Marketing Data Analyst
Hercules Group of Companies
01.2024 - Current
Digital Business Intern
Hercules Group of Companies
07.2023 - 12.2023
Junior Data Analyst
JUST DOGS SAPLONS PVT. LTD
12.2021 - 11.2022
Relationship and Data Management Intern
Ministry of Home affairs – INDIA
06.2021 - 12.2021
- IMB DATA SCIENCE PROFESSIONAL CERTIFICATION
- GOOGLE DATA ANALYTICS CERTIFICATION
- THE FUNDAMENTALS OF DIGITAL MARKETING
Master of Science - Data Science
Dalhousie University
Bachelor of Engineering - Computer Engineering
Gujarat Technological University
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