Paige McCabe
Apple Hill,ON
Summary
Fundraising leader with 11+ years of experience driving annual giving growth, donor engagement, and corporate partnerships within the healthcare charity sector. Led the growth and strategic development of Annual Giving initiatives that helped increase revenue from approximately $328K to over $1.8M through multi-channel campaigns, donor stewardship, and program development at Ronald McDonald House Charities Ottawa.
Overview
11
11
years of professional experience
Work History
Annual Giving Manager
Ronald McDonald House Ottawa
Ottawa, ON
05.2024 - Current
- Direct the Annual Giving program to support organizational operations and growth, managing a diverse revenue portfolio with an annual budget of $1.8M.
- Created and continue to oversee the growth of the Adopt-a-Room Program, generating $75K annually through targeted stewardship and corporate partnerships.
- Develop and execute a comprehensive Annual Giving strategy, delivering integrated campaigns across direct mail, employee giving, digital fundraising, and donor acquisition initiatives.
- Lead annual Radiothon in partnership with Corus Entertainment, generating over $341K since 2021 through strategic sponsorship development, donor engagement, and community fundraising initiatives.
- Serve as the lead organizational representative for RMH Canada’s National Partnership Program, managing national partnership engagement and collaborative fundraising initiatives.
- Manage a pipeline of major gift prospects and donors, supporting long-term growth through strategic cultivation and stewardship.
- Provide leadership and strategic direction to the Annual Giving team, fostering a collaborative, high-performance culture focused on donor engagement and revenue growth.
- Analyze fundraising performance and donor engagement data to inform strategic decision-making and organizational growth initiatives.
- Cultivate and steward a portfolio of mid-level donors, securing individual gifts ranging from $5K–$10K through personalized relationship management.
Annual Giving Officer (Fundraising Lead)
Ronald McDonald House Charities Ottawa
04.2020 - 05.2024
- Served as a member of the Expansion Campaign Team supporting a successful $24 million fundraising initiative.
- Increased monthly donors by 300% over two years by implementing a monthly giving program.
- Led planning and execution of Skifest and Golf Open signature events, working closely with volunteer committees and corporate sponsors to exceed fundraising goals.
- Led both signature events to exceed fundraising goals and increased net revenue for both events: Skifest 89%, Golf Open 33%.
- Spearheaded the development and implementation of the annual PJ Walk program in partnership with local elementary schools to increase community engagement and fundraising support.
- Managed and served as lead solicitor for the online 50/50 draw in partnership with Corus Entertainment.
Development and Volunteer Manager
Ronald McDonald House Charities Ottawa
01.2017 - 04.2020
- Crafted annual fundraising goals for programs by outlining objectives, operational plans and budgets.
- Managed relationships with Eastern Ontario McDonald’s franchisees and served as the organizational lead for corporate partnership engagement and community fundraising initiatives.
- Supported the development of the organization’s planned giving program alongside the CEO.
- Led organizational marketing and communications initiatives, including social media management, digital advertising, promotional materials, and website redevelopment through WordPress.
- Oversaw the House volunteer program, including recruitment, coordination, onboarding, scheduling, and community engagement initiatives.
Development and Volunteer Coordinator
Ronald McDonald House Charities Ottawa
02.2015 - 01.2017
- Coordinated volunteer recruitment, onboarding, scheduling, and engagement initiatives supporting House operations and community involvement.
- Led the Meals That Heal Program and coordinated over 500 one-time volunteers per year.
- Coordinated and acted as the organization’s representative for all third party fundraising events.
- Developed strategies to increase community engagement and collaborated with local partners and stakeholders on outreach initiatives.
Education
Post-Graduate Certificate - Fundraising Management
Humber College Institute of Technology And Advanced Learning
01-2014
Bachelor of Arts -
Wilfrid Laurier University
01-2013
Skills
- Annual & Mid-Level Giving Strategy
- Major Gift Cultivation & Stewardship
- Corporate & Community Partnerships
- Donor Acquisition & Retention
- Fundraising Campaign Strategy
- Sponsorship Development
- Signature Event Leadership
- Team Leadership & Staff Development
- Strategic Program Development
- Fundraising Analytics & Reporting
- Prospect Research & Donor Stewardship
- Raiser’s Edge NXT
- Digital Fundraising & Communications
Timeline
Annual Giving Manager
Ronald McDonald House Ottawa
05.2024 - Current
Annual Giving Officer (Fundraising Lead)
Ronald McDonald House Charities Ottawa
04.2020 - 05.2024
Development and Volunteer Manager
Ronald McDonald House Charities Ottawa
01.2017 - 04.2020
Development and Volunteer Coordinator
Ronald McDonald House Charities Ottawa
02.2015 - 01.2017
Post-Graduate Certificate - Fundraising Management
Humber College Institute of Technology And Advanced Learning
Bachelor of Arts -
Wilfrid Laurier University