Paige Carpino
San Diego
Summary
Strategic, detail-oriented insights professional with extensive experience leading end-to-end global research initiatives for top-tier entertainment, gaming, retail, and CPG brands. Skilled in both qualitative and quantitative methods, with a strong ability to translate complex needs into compelling, actionable insights.
Overview
9
9
years of professional experience
Work History
Associate Director
MARKETCAST
Los Angeles
02.2022 - Current
- Lead a team of research managers and analysts across a portfolio of projects totaling more than $3M annually, overseeing professional development, managing workloads, and guiding performance evaluations.
- Oversee a $1M+ profile of large-scale, mixed-methods research engagements, managing the full project lifecycle from stakeholder alignment and design through analysis, storytelling, and strategic readouts.
- Directed global research programs for brands like Amazon, HBO Max, Sony, Disney, Hulu, NBCU, and Meta, informing multimillion-dollar decisions around product innovation, audience experience, and content development.
- Led an $850K qualitative illumination program for Prime Video, moderating IDIs, overseeing online diaries, and translating learnings into clear narratives and recommendations for senior stakeholders.
- Deliver clear, compelling insights presentations for cross-functional partners in product, marketing, creative, and strategy, influencing high-value decisions tied to major content and platform investments.
Analyst
HALL & PARTNERS
Los Angeles
05.2017 - 02.2021
- Helped lead brand tracking research for Riot Games and Activision, uncovering insights on player engagement, perception shifts, and franchise positioning over time.
- Conducted foundational research, including segmentations, concept testing, and brand equity tracking for clients such as Levi’s, Gap, Google, Hulu, IHOP, Microsoft, Tailored Brands, and Taco Bell.
- Worked closely with the project management team to create budget allocations, manage vendor communication, and oversee all elements of the project lifecycle.
- Managed all phases of research execution: screener and questionnaire design, fielding oversight, analysis, reporting, and client communication.
- Delivered findings that influenced long-term strategic planning and campaign optimization for entertainment, tech, and CPG brands.
Education
Master of Business Administration -
National University
San Diego, CA05.2018
Bachelor of Arts - Communication
San Diego State University
San Diego, CA05.2015
Skills
- Strategic thinking
- Mixed-methods research
- Audience insights
- Team leadership
- Cross-functional collaboration
- Project management
- Data analysis
- Presentation skills
- Stakeholder engagement
Select Clients
- Evivo Infant Probiotics
- Levi's
- Amazon
- Disney
- HBO Max
- Meta
- NBCU
- Hulu
- StudioCanal
- Getty Images
Timeline
Associate Director
MARKETCAST
02.2022 - Current
Analyst
HALL & PARTNERS
05.2017 - 02.2021
Master of Business Administration -
National University
Bachelor of Arts - Communication
San Diego State University