PABLO FRANCISCO FERREIRA DA COSTA
San Diego
Summary
Multidisciplinary project manager with 10+ years leading digital initiatives and creative teams across agencies, higher education, and small business environments. Combines marketing strategy, UX/UI knowledge, and hands-on project coordination to deliver results. Fluent in English and Portuguese with strong leadership, cross-cultural communication, and problem-solving skills.
Overview
16
16
years of professional experience
Work History
Digital Marketing Consultant
Blind Owl Creative House
San Diego
02.2020 - Current
- - Developed and executed digital marketing strategies that increased client visibility and sales by up to 65%.
- - Led branding, content strategy, and website optimization projects for multiple SMB clients.
- - Consulted on UX/UI improvements and SEO to boost conversion rates and customer engagement.
- - Managed Meta Ads, email automation, and social media content planning across platforms.
Student Services Coordinator
San Diego University for Integrative Studies (SDUIS)
San Diego
08.2014 - 01.2019
- - Oversaw a team supporting over 300 students, ensuring compliance with SEVP and ACCET standards.
- - Enhanced onboarding, academic tracking, and orientation processes.
- - Produced student communications and managed social content.
- - Delivered team evaluations, training, and administrative support.
Digital Marketing Project Manager
Tribo Interactive Agency
São Paulo
01.2012 - 01.2014
- - Managed multiple full-scale website builds and Advertising campaigns, coordinating developers, designers, and copywriters.
- - Scoped project timelines, budgets, and deliverables to meet client expectations.
- - Directed national event marketing initiatives, aligning offline strategy with online campaigns.
- - Presented updates, gathered feedback, and maintained long-term client relationships.
Digital Marketing/Advertising Project Manager
Repense Communication Agency
São Paulo
01.2010 - 01.2011
- - Delivered digital marketing campaigns for retail clients, supporting 200+ daily customer interactions.
- - Increased operational efficiency by optimizing CRM use and internal workflows.
- - Facilitated cross-team collaboration to align campaign performance with client KPIs.
- - Spearheaded feedback loops and reported analytics insights to improve retention.
Project Manager
Fábrica Direct Marketing Agency
São Paulo
01.2009 - 01.2010
- Supported campaign launches through preparation of creative assets and client communications.
- Organized and documented internal meetings and cross-functional initiatives.
- Led project planning sessions to align team goals and timelines.
- Coordinated with clients to define project scope and deliverables.
- Facilitated team meetings to track progress and address challenges.
- Developed detailed project documentation for stakeholder communication.
- Managed multiple projects with competing deadlines simultaneously.
- Developed and maintained project plans, timelines, and budgets.
Education
Bachelor of International Business Administration -
San Diego University For Integrative Studies (SDUIS)
San Diego, CA, USA12.2021
Certificate - Marketing
San Diego University for Integrative Studies (SDUIS)
San Diego, CA, USA02.2016
BA - Advertising and Propaganda, Social Communication
Anhembi Morumbi University
São Paulo, Brazil12.2009
Skills
- Project management tools: MS Project Manager, Trello, Notion
- Digital marketing tools: Google Ads, Meta Ads Manager, Google Analytics, Mailchimp, Klaviyo, Canva
- Web design: WordPress, Wix, Shopify, Figma, HTML/CSS (basic)
- CRM and communication: HubSpot, Salesforce (basic), Slack, Zoom
- Digital marketing strategy
- Search engine optimization
- Social media management
- Email marketing
- Analytics reporting
- User experience design
- Client relationship management
- Team leadership
- Brand development
- Cross-functional collaboration
- Creative problem solving
- Time management
- Online content creation
Languages
Portuguese: Native, English: Fluent, Spanish: Conversational
Community Service
SDUIS Philanthropic Group, Director, 2015-02, Present, Coordinate and lead community outreach events including Salvation Army Toy Drive, monthly Feed the Homeless drives, and local clean-up campaigns.
Languages
English
Professional
Portuguese
Native/ Bilingual
Timeline
Digital Marketing Consultant
Blind Owl Creative House
02.2020 - Current
Student Services Coordinator
San Diego University for Integrative Studies (SDUIS)
08.2014 - 01.2019
Digital Marketing Project Manager
Tribo Interactive Agency
01.2012 - 01.2014
Digital Marketing/Advertising Project Manager
Repense Communication Agency
01.2010 - 01.2011
Project Manager
Fábrica Direct Marketing Agency
01.2009 - 01.2010
Bachelor of International Business Administration -
San Diego University For Integrative Studies (SDUIS)
Certificate - Marketing
San Diego University for Integrative Studies (SDUIS)
BA - Advertising and Propaganda, Social Communication
Anhembi Morumbi University
Similar Profiles
Sebastian RamirezSebastian Ramirez
Line Cook at Blind Owl Restaurant & BarLine Cook at Blind Owl Restaurant & Bar
Chloe HelvestonChloe Helveston
Server at Blind OwlServer at Blind Owl
Samuel JacksonSamuel Jackson
Apprentice carpenter at Owl house carpentry and joineryApprentice carpenter at Owl house carpentry and joinery
Ian PiferIan Pifer
Student Volunteer at TRIO Upward BoundStudent Volunteer at TRIO Upward Bound
Britney Munoz ArriazaBritney Munoz Arriaza
Youth Development Teacher at La Jolla ElementaryYouth Development Teacher at La Jolla Elementary