Summary
Overview
Work History
Education
Skills
Websites
Languages
Community Service
Languages
Timeline
Generic

PABLO FRANCISCO FERREIRA DA COSTA

San Diego

Summary

Multidisciplinary project manager with 10+ years leading digital initiatives and creative teams across agencies, higher education, and small business environments. Combines marketing strategy, UX/UI knowledge, and hands-on project coordination to deliver results. Fluent in English and Portuguese with strong leadership, cross-cultural communication, and problem-solving skills.

Overview

16
16
years of professional experience

Work History

Digital Marketing Consultant

Blind Owl Creative House
San Diego
02.2020 - Current
  • - Developed and executed digital marketing strategies that increased client visibility and sales by up to 65%.
  • - Led branding, content strategy, and website optimization projects for multiple SMB clients.
  • - Consulted on UX/UI improvements and SEO to boost conversion rates and customer engagement.
  • - Managed Meta Ads, email automation, and social media content planning across platforms.

Student Services Coordinator

San Diego University for Integrative Studies (SDUIS)
San Diego
08.2014 - 01.2019
  • - Oversaw a team supporting over 300 students, ensuring compliance with SEVP and ACCET standards.
  • - Enhanced onboarding, academic tracking, and orientation processes.
  • - Produced student communications and managed social content.
  • - Delivered team evaluations, training, and administrative support.

Digital Marketing Project Manager

Tribo Interactive Agency
São Paulo
01.2012 - 01.2014
  • - Managed multiple full-scale website builds and Advertising campaigns, coordinating developers, designers, and copywriters.
  • - Scoped project timelines, budgets, and deliverables to meet client expectations.
  • - Directed national event marketing initiatives, aligning offline strategy with online campaigns.
  • - Presented updates, gathered feedback, and maintained long-term client relationships.

Digital Marketing/Advertising Project Manager

Repense Communication Agency
São Paulo
01.2010 - 01.2011
  • - Delivered digital marketing campaigns for retail clients, supporting 200+ daily customer interactions.
  • - Increased operational efficiency by optimizing CRM use and internal workflows.
  • - Facilitated cross-team collaboration to align campaign performance with client KPIs.
  • - Spearheaded feedback loops and reported analytics insights to improve retention.

Project Manager

Fábrica Direct Marketing Agency
São Paulo
01.2009 - 01.2010
  • Supported campaign launches through preparation of creative assets and client communications.
  • Organized and documented internal meetings and cross-functional initiatives.
  • Led project planning sessions to align team goals and timelines.
  • Coordinated with clients to define project scope and deliverables.
  • Facilitated team meetings to track progress and address challenges.
  • Developed detailed project documentation for stakeholder communication.
  • Managed multiple projects with competing deadlines simultaneously.
  • Developed and maintained project plans, timelines, and budgets.

Education

Bachelor of International Business Administration -

San Diego University For Integrative Studies (SDUIS)
San Diego, CA, USA
12.2021

Certificate - Marketing

San Diego University for Integrative Studies (SDUIS)
San Diego, CA, USA
02.2016

BA - Advertising and Propaganda, Social Communication

Anhembi Morumbi University
São Paulo, Brazil
12.2009

Skills

  • Project management tools: MS Project Manager, Trello, Notion
  • Digital marketing tools: Google Ads, Meta Ads Manager, Google Analytics, Mailchimp, Klaviyo, Canva
  • Web design: WordPress, Wix, Shopify, Figma, HTML/CSS (basic)
  • CRM and communication: HubSpot, Salesforce (basic), Slack, Zoom
  • Digital marketing strategy
  • Search engine optimization
  • Social media management
  • Email marketing
  • Analytics reporting
  • User experience design
  • Client relationship management
  • Team leadership
  • Brand development
  • Cross-functional collaboration
  • Creative problem solving
  • Time management
  • Online content creation

Languages

Portuguese: Native, English: Fluent, Spanish: Conversational

Community Service

SDUIS Philanthropic Group, Director, 2015-02, Present, Coordinate and lead community outreach events including Salvation Army Toy Drive, monthly Feed the Homeless drives, and local clean-up campaigns.

Languages

English
Professional
Portuguese
Native/ Bilingual

Timeline

Digital Marketing Consultant

Blind Owl Creative House
02.2020 - Current

Student Services Coordinator

San Diego University for Integrative Studies (SDUIS)
08.2014 - 01.2019

Digital Marketing Project Manager

Tribo Interactive Agency
01.2012 - 01.2014

Digital Marketing/Advertising Project Manager

Repense Communication Agency
01.2010 - 01.2011

Project Manager

Fábrica Direct Marketing Agency
01.2009 - 01.2010

Bachelor of International Business Administration -

San Diego University For Integrative Studies (SDUIS)

Certificate - Marketing

San Diego University for Integrative Studies (SDUIS)

BA - Advertising and Propaganda, Social Communication

Anhembi Morumbi University

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