Summary

Overview

Work History

Education

Skills

Accomplishments

Interests

Gaming

Timeline

Hi, I’m

Pablo Vio

Advertising, Design

Toronto,ON

Summary

Pablo is one of Jam3’s 3 founders, CCO, and all around creative mastermind. Currently, he is based out of the company’s HQ in Toronto, where his innovative approach to storytelling, complex programming and high-concept design has lead to numerous acclaimed projects. His passion for people and vision has helped grow the company from a three-man operation in the hay days of Flash to one of the world’s top design and experience agencies.

Fast-forward two decades, and Jam3 has continuously evolved, carving out a reputation for crafting some of the most iconic and groundbreaking work in digital advertising. In 2021, they jumped into a new and exciting chapter, where their journey took an exciting turn when they merged their family of over 200+ talents across four global offices with Media.Monks. Now, as part of this larger team, they are still pushing the envelope in Brand Experience Design and shaping experiences at the forefront of the digital world. Here's to the next chapter of innovation and creativity!

In 2020, Pablo was featured in Adweek's Creative 100. His work has been recognized at Cannes, the One show, the D&AD, the Webby’s, and helped lead Jam3 into Campaign’s Innovation Agency of the year, the FWA Hall of Fame and ADCC Digital Agency of the year 3 times over.

Overview

19

years of professional experience

3

years of post-secondary education

2

Languages

Work History

Experience.Monks, Media Monks
Toronto, ON

Chief Creative Officer

02.2023 - Current

Job overview

Collaborated with regional creatives leadership in the development of a 100 personnel department reorg.
Achieved department communication by introducing Monthly all stuff for practitioners and directors.
Author and introduced Creative report cards to identify training gaps of our creative practitioners
Supervised team of 100 creatives
Strategized and led creative brainstorms involving executives, business leaders and marketing leads.
Identified needs through deep-dives to plan and create strategies based on consumer insights, business success metrics and proposed design.
Determined core problem areas to successfully address creative briefs or ambiguous situations.
Discerned future and mapped emerging landscape with scenario planning.
Drove design process using creative viewpoint and clear direction.
Engaged with stakeholders and target users to observe and analyze systems, barriers and challenges.
Steered design practice with vision and in-depth understanding of business goals and objectives.
Participated in deep dives and experience reviews with cross-functional teams to propel design decisions.
Evaluated and contributed to creative team ideas and translated into actionable project plans.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Developed strategic communication and marketing plans.
Designed and implemented cost-effective creative strategies to improve ROI.
Monitored industry trends to keep creative materials fresh and engaging.
Formulated and monitored budgets to manage expenses and control costs.
Designed innovative creative strategies to raise brand awareness and engagement for organization.

Jam3 Inc.
Toronto, ON

Founder / Chief Creative Officer

09.2004 - 06.2023

Job overview

Developed key operational initiatives to drive and maintain substantial business growth.
Created organization's mission and vision statements for use by employees.
Created and monitored promotional approaches to increase sales and profit levels.
Conducted target market research to scope out industry competition and identify advantageous trends.
Directed market expansions to propel business forward, meet changing customer needs.
Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Formed senior leadership team through rigorous interviews and extensive candidate research.
Defined company roles and responsibilities to establish and enhance processes.
Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
Established organizational mission statement through extensive collaboration and review.
Identified business development challenges and customer concerns for proactive resolution.
Founded performance- and merit-based evaluation system to assess staff performance.
Oversaw business-wide changes to modernize procedures and organization.
Cultivated company-wide culture of innovation and collaboration.
Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Established and maintained strong relationships with customers, vendors and strategic partners.
Formulated and executed strategic initiatives to improve product offerings.
Initiated strategy to drive company growth and increase market share and profitability.
Represented organization at industry conferences and events.

Jam3 Inc
Toronto, ON

Founder / Executive Creative Director

09.2014 - 09.2019

Job overview

Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Developed strategic communication and marketing plans.
Evaluated and contributed to creative team ideas and translated into actionable project plans.
Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Designed and implemented cost-effective creative strategies to improve ROI.
Formulated and monitored budgets to manage expenses and control costs.
Collaborated with senior management to develop and implement marketing initiatives.
Directed and supervised team of designers to create award-winning visual media campaigns.
Monitored industry trends to keep creative materials fresh and engaging.
Designed innovative creative strategies to raise brand awareness and engagement for organization.
Developed artistic visual products while working within defined technical constraints.
Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
Fostered highly communicative, collaborative team culture on visual product projects.
Monitored progress of projects, keeping on schedule and within budget.
Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
Developed style guides to promote consistent branding across projects.
Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
Coordinated with vendors and suppliers to source materials and equipment needed for production.
Conducted research and identified market trends to inform creative direction.
Oversaw implementation of editing, color correction and other post-production processes.
Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
Utilized industry-standard software to design layouts and create storyboards for visual presentations.

Jam3 Inc
Toronto, ON

Founder / Creative Director

09.2004 - 09.2012

Job overview

Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Developed strategic communication and marketing plans.
Evaluated and contributed to creative team ideas and translated into actionable project plans.
Directed and supervised team of designers to create award-winning visual media campaigns.
Created creative briefs and timeline to manage creative process from concept to completion.
Collaborated with senior management to develop and implement marketing initiatives.
Designed and implemented cost-effective creative strategies to improve ROI.
Mentored and trained junior designers to help enhance skills and capabilities.
Designed innovative creative strategies to raise brand awareness and engagement for organization.
Monitored industry trends to keep creative materials fresh and engaging.
Developed artistic visual products while working within defined technical constraints.
Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
Fostered highly communicative, collaborative team culture on visual product projects.
Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
Conducted research and identified market trends to inform creative direction.
Monitored progress of projects, keeping on schedule and within budget.
Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
Coordinated with vendors and suppliers to source materials and equipment needed for production.
Developed style guides to promote consistent branding across projects.
Implemented strategies for promoting campaigns on social media.
Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
Carefully prepared design layouts into prepress files for offset, web and digital printing.

Education

Sheridan College Institute of Technology And Advanced Learning
Oakville, ON

Associate of Arts from Art Fundamentals & Design

09.1998 - 09.1999

University Overview

International School of Design
Toronto

Associate of Arts from Graphic Design

09.2000 - 09.2001

University Overview

Sheridan College Institute of Technology And Advanced Learning
Oakville, ON

Associate of Arts from Interactive Multimedia

09.2002 - 09.2003

University Overview

Skills

Creative team leadership

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Accomplishments

Accomplishments

Featured in Adweek's Creative 100 List
Jam3: Campaign’s Innovation Agency of the Year 2020
Jam3: FWA Hall of Fame
Jam3: ADCC Digital Agency of the Year 3 times over
Several Cannes Lions awards
Several Webby Awards
Several One Show awards
Several AD&D Awards
Several ADCC Awards
Speaker at Istanbul Brand Week
Speaker at Whistle Summit
Speaker at FITC conference - https://fitc.ca/speaker/pablovio/
Speaker at See Conference Berlin
Speaker at Adobe Creative Jam
LBB Interview on the status of the advertising industry
Life of Design Interview - https://medium.com/lifeofthought/life-of-design-pablo-vio-a680ec0f1621
Awwwards Judge
ADC - Art Director Club Judge

Interests

Family

Design

Technology

Soccer

Hockey

Basketball

People Development

Mentoring Creatives

Gaming

Gaming

I've been a big fan of sports gaming since the '90s. It all started with NHL hockey on the PC and then FIFA caught my eye. Even now, I love to play a few matches each week. It's my go-to way to unwind. This hobby of mine has been a neat journey through the evolution of gaming, and it's also been a neat exercise in juggling family, fun and work life. It keeps me sharp and balanced.

Timeline

Chief Creative Officer

Experience.Monks, Media Monks

02.2023 - Current

Founder / Executive Creative Director

Jam3 Inc

09.2014 - 09.2019

Founder / Chief Creative Officer

Jam3 Inc.

09.2004 - 06.2023

Founder / Creative Director

Jam3 Inc

09.2004 - 09.2012

Sheridan College Institute of Technology And Advanced Learning

Associate of Arts from Interactive Multimedia

09.2002 - 09.2003

International School of Design

Associate of Arts from Graphic Design

09.2000 - 09.2001

Sheridan College Institute of Technology And Advanced Learning

Associate of Arts from Art Fundamentals & Design

09.1998 - 09.1999