Owen Masterton
Kitchener,ON
Summary
Accomplished Enterprise Account Executive within the robotics and automation industry. Excels in fast-paced, demanding sales environments. Focused on meeting customer's technology needs via solution selling while leveraging account expansion opportunities and new business development.
Overview
5
5
years of professional experience
Work History
Enterprise Account Executive
AVIDBOTS CORP
12.2023 - Current
- Directly generated $1,600,000 USD of revenue with a 31% close rate.
- Nominated for an Enterprise Customer's "Innovation & Change Agent Award" 2023 - Cummins Engine.
- Communicated ROI & Time To Value calculations, included in business case presentations.
- Implemented Mutual Action Plans in order to forecast revenue accurately and keep stakeholders accountable.
- Developed volume-based enterprise business proposals to C-suite, VP, and Director level stakeholders
- Executed on-site robot demonstrations across North America, and led trade show booth conversation.
- Collaborated with internal & customer departments such as IT, Finance, Operations, Legal, etc
Commercial Account Executive
AVIDBOTS CORP
05.2022 - 11.2023
- Recipient of the Avidbots' Rising Star Award 2022
- Regularly exceeded sales targets through diligent prospecting and creative negotiations.
- Used solution approach to selling and creating value for customers.
- Prepared customer presentations and demonstrations of products to solicit new business.
- Managed accounts to retain existing relationships and grow share of business.
Business Development Representative
AVIDBOTS CORP
08.2021 - 05.2022
- Contributed to $1,270,000 USD in close-won revenue
- Recipient of the Avidbots "All-Star" Award in 2022
- Executed cold outbound campaigns via phone, email, and LinkedIn
- Nurtured leads until a warm hand-off is arranged with an Account Executive
- Utilized Salesforce, SalesLoft, ZoomInfo, LinkedIn Navigator, & Google Suite
- Developed outbound cadence strategy for the BDR team and wrote high-performing email copy
- Initiated opportunities into strategic accounts such as UPS, Atlanta Airport, and WinSupply.
Events Specialist
NICOYA LIFE SCIENCES
09.2019 - 08.2021
- Developed trade show strategies for in-person & virtual experiences
- Developed social strategies and managed content creation for business channels
- Planned webinars using platforms such as GoToWebinar & Zoom Webinar
- Managed the event budget & conducted quarterly lead projections
- Negotiated and hired event vendors regarding sponsorship & manufacturing
- Achievement: Executed an event strategy for the Alto product launch, spanning a 4-week trade show tour in San Diego, CA.
Education
Post-Graduate Certificate of Sports & Event Marketing -
GEORGE BROWN COLLEGE
Toronto, ON09.2019
Honors Bachelor of Recreation & Sports Business -
UNIVERSITY OF WATERLOO
Waterloo, ON09.2018
Skills
- Key Account Management & Expansion
- Customer Presentations
- Contract Negotiation
- Business Development
- CRM Hygiene
- Project Management
Timeline
Enterprise Account Executive
AVIDBOTS CORP
12.2023 - Current
Commercial Account Executive
AVIDBOTS CORP
05.2022 - 11.2023
Business Development Representative
AVIDBOTS CORP
08.2021 - 05.2022
Events Specialist
NICOYA LIFE SCIENCES
09.2019 - 08.2021
Post-Graduate Certificate of Sports & Event Marketing -
GEORGE BROWN COLLEGE
Honors Bachelor of Recreation & Sports Business -
UNIVERSITY OF WATERLOO
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