Ottilia Pierre
Whitby,ON
Summary
Accomplished Category Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
19
19
years of professional experience
Work History
Category Development Manager
Haleon/GSK/Pfizer
Mississauga, ON
06.2017 - 11.2023
- Developed and implemented strategies for category growth and optimization.
- Created sales plans to ensure achievement of short-term and long-term objectives.
- Analyzed customer data to identify potential opportunities in the market.
- Performed competitive analysis to evaluate current product offerings, pricing, promotions, and marketing campaigns.
- Developed OTC/Wellness planogram retailer focused shelf (POG) solutions tied in with Sales Strategy objectives increase market share.
- Established solid working relationships with retail partners and internal stake holders to achieve overall corporate goals.
Category Advisory
Colgate/ Johnson and Johnson
Toronto, ON
12.2006 - 06.2017
- Coordinated with internal teams to develop promotional activities that increased brand loyalty and drove sales growth of +56%.
- Conducted research on consumer trends to forecast product demand and create new products accordingly.
- Walmart Category Advisory Oral Care/OTC, driving category growth and market share, listing ideal and productive SKUs, working closely with the buyer to achieve shelf productivity.
Category Analyst
Revlon
Mississauga, ON
08.2004 - 11.2006
- Collaborated with cross-functional teams such as marketing, finance, supply chain to ensure alignment across departments.
- Generated weekly and monthly reports detailing category performance against goals.
- Established relationships with vendors and suppliers to negotiate terms that are mutually beneficial.
Education
Bachelor of Arts - Marketing And Consumer Studies
McMaster University
Hamilton, ONSkills
- Data Analytics
- Product Management
- Performance Improvements
- Vendor Relations
- Market Trend Analysis
- Marketing Strategy Development
- Cross-Channel Marketing
Timeline
Category Development Manager
Haleon/GSK/Pfizer
06.2017 - 11.2023
Category Advisory
Colgate/ Johnson and Johnson
12.2006 - 06.2017
Category Analyst
Revlon
08.2004 - 11.2006
Bachelor of Arts - Marketing And Consumer Studies
McMaster University
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