Oscar Morales Novoa
Lakewood
Summary
Experienced with crafting and executing comprehensive digital marketing strategies. Utilizes data-driven insights and creative approaches to optimize online presence, enhance customer engagement, and brand awareness. Track record of leveraging data analytics, digital marketing, content marketing, and social media expertise to achieve significant business growth.
Overview
6
6
years of professional experience
Work History
Marketing Consultant
Independent Contractor - Self Employed
01.2019 - Current
- Collaborated with sales team to increase brand awareness through social media, and enhance business development by building and maintaining relationships with key accounts.
- Increased digital brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Conducted market research and reported on clients' competition.
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
- Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
- Regularly updated and edited content for consultants websites, and social media.
- Conducted detailed market research to identify emerging trends, enabling creation of targeted marketing strategies.
- Enhanced social media engagement with regular, impactful content creation and active community management.
- Created customized marketing materials to increase services awareness.
- Tracked key performance indicators to measure success of campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed questionnaires and facilitated focus group discussions.
Founder - Marketing Strategist
Mozzarella Creativity
12.2020 - 01.2022
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Created and monitored promotional approaches to increase sales and profit levels.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Utilized predictive analytics tools to forecast future performance trends and make data-driven decisions for campaign optimizations.
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
- Generated reports to support development and implementation of marketing plans.
- Wrote engaging and successful marketing, advertising, and website copy.
Education
Certified - Digital Marketing
Platzi - Educational Platform
On Line01-2026
Certificate - Data Science
Platzi - Educational Platform
On Line01-2026
Bachelor of Science - Financial Management
University of Tolima
Colombia12-2014
Skills
- Social media and content management
- Marketing Strategy development
- Influencer marketing
- Customer segmentation
- Analyzing data
- Sales/Leads funnel development
- Campaign development
- SEO practices
- KPI monitoring
- Inbound marketing
- Branding
- Microsoft office and CRM software
- Target audience analysis and engagement techniques
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Founder - Marketing Strategist
Mozzarella Creativity
12.2020 - 01.2022
Marketing Consultant
Independent Contractor - Self Employed
01.2019 - Current
Certified - Digital Marketing
Platzi - Educational Platform
Certificate - Data Science
Platzi - Educational Platform
Bachelor of Science - Financial Management
University of Tolima
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